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Trends & Design Proposals for Ikea in China
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THE FLOATING HOUSE 1
TRENDS & DESigN pRopoSalS foR iKEa iN CHiNa(fiCTivE pRojECT)
THE FLOATING HOUSE
Clémentine Marot presents :
summary
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THE FLOATING HOUSE 3
RELAX !
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A JOURNEY TO CHINA
THE FLOATING HOUSE 5
A JOURNEY TO CHINA
A JOURNEY TO CHINA
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THE FLOATING HOUSE 7
In 2010, I discovered one of the most inspiring places I have ever been : China. I stayed in Shanghai four months,working there and travelling around. Four months, just enough to feed up my mind with colors, observations, fee-lings and to understand a bit the com-plexity of this fascinating fast-chan-ging culture.China is a country of contrasts, where modernity doesn’t break up with tradi-tions, where nature and cities know how to get along, where you can see a man taking a nap in the middle of a super crowded and noisy street, or practice Tai Chi at the feet of a skyscraper.
A JOURNEY TO CHINA
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As a good european designer (and consu-mer!), i was really curious to dis-cover the Ikea shop in Shanghai, and see how the famous swedish brand was taking care of the chinese market. Li-ving in China is living in a constant change of scenary, and sometimes it’s good to feel home. That’s what I felt at Ikea. Everything was the same, same products, same spaces, same weird na-mes, («EKTORP», «SOLSTA»...). Only the chinese crowd, the people sleeping in sofas or playing cards in the kitchen were different. I noticed that chinese consumers were coming to Ikea to taste the occidental way of life, to pick up ideas to rearrange their living roon, without necessarily buying goods, still a bit expensive for them.
EKToRp Sofa
THE FLOATING HOUSE 9
As I said before, what is good with Ikea is that wherever you go in the world the place is the same and you feel home. Products are universal, practi-cal. However, it has been interesting to observe that chinese consumers were more attracted to an «EKTORP» sofa with flower patterns than the simplicity of Billy, the famous shelve. This brou-ght me to wonder how we could rethink, adapt, invent some products to fit more chinese expectations and culture wi-thout losing the soul of the brand.
This book is the result of my reflection about Ikea in China,I identified 3 main directions, 3 do-mestic landscapes starting from 3 main trends : RELAX! , FOLLOW THE FLOW, BE WILD!
Let’s go !BillY shelve
A JOURNEY TO CHINA
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CONTENTS
p.10 RELAX !P.18 Relax ! design proposals
P. 34 FOLLOW THE FLOWP. 42 FOLLOW THE FLOW design proposals`
P. 56 BE WILD !P. 64 BE WILD ! design proposals
P. 78 SUMMARY
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RELAX !
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RELAX !
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RELAX !
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inspirations // floating worlds, Ukiyo-e, woodblock printing art
Sea Hyun Lee, Between Red
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Sea Hyun Lee, Between Red
RELAX !
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inspirations // suspended cities
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RELAX !
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inspirations // sleeping & relaxing at ikea in shanghai
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RELAX !
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RELAX !DESIGN PROPOSALS
RELAX !
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COLOR PALETTE
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RELAX !
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DESIGN PROPOSALS // OVERVIEW
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RELAX !
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RELAX !floating patterns
DESIGN PROPOSAL
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Dyeings on cotton, and silk-printed patterns
RELAX !
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FLOATING PATTERNS // GRAPHIC RESEARCH, DyEING TESTS ON COTTON
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RELAX !
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FLOATING PATTERNS // GRAPHIC RESEARCH, DyEING TESTS ON COTTON
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RELAX !
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RELAX !Flying side table
DESIGN PROPOSAL
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Ultra-light side table, foam & plastic vinyl
RELAX !
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RELAX !Soft side table
DESIGN PROPOSAL
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Soft side table knitted half by hand and half on machine
RELAX !
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FOLLOW THE FLOW
THE FLOATING HOUSE 37
FOLLOW THE FLOW
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INSPIRATIONS // PAPER CUTTING ART,PAPER RyTHM, HAND PRECISION
Paperself
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Ingrid Siliakus, paper architecture
FOLLOW THE FLOW
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INSPIRATIONS // CITy PATTERNS, STACKING UP, GEOMETRIC RyTHM
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FOLLOW THE FLOW
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INSPIRATIONS // WAVES OF GADGETS, ACCUMULATIONS, GENEROSITy
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FOLLOW THE FLOW
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THE FLOATING HOUSE 45
FOLLOW THE FLOW DESIGN PROPOSALS
FOLLOW THE FLOW
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COLOR PALETTE
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FOLLOW THE FLOW
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DESIGN PROPOSALS // OVERVIEW
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FOLLOW THE FLOW
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FOLLOW THE FLOWRyTHMIC WALLPAPER
DESIGN PROPOSAL
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FOLLOW THE FLOWRyTHMIC WALLPAPER
FOLLOW THE FLOW
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FOLLOW THE FLOWgenerous Bookcase
DESIGN PROPOSAL
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FOLLOW THE FLOWgenerous Bookcase
FOLLOW THE FLOW
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GENEROUS BOOKCASE // DETAILS (LEFT) AND PAPER CUTTING TESTS (RIGHT)
Generous bookcase, Prototype,hand cut paper and cardboard boxes
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GENEROUS BOOKCASE // DETAILS (LEFT) AND PAPER CUTTING TESTS (RIGHT)
FOLLOW THE FLOW
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GENEROUS BOOKCASE // DETAILS (LEFT) AND PAPER CUTTING TESTS (RIGHT)
Generous bookcase, Prototype, hand cut paper and cardboard
THE FLOATING HOUSE 57
GENEROUS BOOKCASE // DETAILS (LEFT) AND PAPER CUTTING TESTS (RIGHT)
BE WILD !
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BE WILD !
THE FLOATING HOUSE 59
BE WILD !
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INSPIRATIONS // SHADOW THEATRE, BLACK FIGURES
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BE WILD !
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INSPIRATIONS // GROWING SHAPES, MUTATIONS, OUTGROWTH
THE FLOATING HOUSE 63
BE WILD !
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INSPIRATIONS // COMMUNION WITH NATURE, WELL-BEING, HARMONy
THE FLOATING HOUSE 65
BE WILD !
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THE FLOATING HOUSE 67
BE WILD !DESIGN PROPOSALS
BE WILD !
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COLOR PALETTE
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BE WILD !
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DESIGN PROPOSALS // OVERVIEW
THE FLOATING HOUSE 71
BE WILD !
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BE WILD !Wild home stickers
DESIGN PROPOSAL
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Shadow play behind a red piece of paper
BE WILD !
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WILD HOME STICKERS // GRAPHIC RESEARCH
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WILD HOME STICKERS // GRAPHIC RESEARCH
Shadow play behind a red piece of paper
BE WILD !
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BE WILD !Growing Shelve
DESIGN PROPOSAL
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Growing shelve, prototype,cardboard and paper model
BE WILD !
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GROWING SHELVE // Graphic research
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RELAX !
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SUMMARY
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SUMMARY
summary
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RELAX !
FOLLOW THE FLOW
BE WILD !
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summary
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THE FLOATING HOUSE 85
summary
86 The Floating House - Clémentine Marot - All rights reserved ©
