Coddled egg with Trout roe and za’atar toast Asian Fried Chicken Sandwich with Asian slaw and gochujang mayo Spicy Korean Beef featuring ramen noodles, sweet and spicy Korean-style gochujang sauce, marinated steak, napa and red cabbage, Asian sprouts, spinach, cucumber, green onions and cilantro 9.0 STATES WHERE VEGETARIAN DISHES MOST LIKELY FOUND New Hampshire 231 Massachusetts 207 Michigan 194 California 171 Vermont 155 Virginia 130 Alaska 129 * Indices shown, 100 = average SUPERFOODS ON MENUS WIDELY MENUED: RED WINE, KALE, CAULIFLOWER GROWING POPULARITY: ACAI, HEMP, MISO, CACAO, GOJI, PRICKLY PEAR NEWLY EMERGING: BLUE/PURPLE CORN, BLACK RICE,COCONUT BUTTER, MULBERRIES, DRAGONFRUIT GROWING ON MENUS* SHRINKING ON MENUS* Vegan +97% Cholesterol Free -29% Protein +56% Low Fat -23% Sustainable +50% Farm Raised -20% All Natural +16% Low Calorie -16% Multi-Grain +10% Light -3.2% * 4-year incidence growth, based on 4,860 US restaurant menus THE FLAVOR ATLAS WORLD OF FEEL-GOOD EATING Consumers look for cues on menus that can help them feel good about what they’re eating, in terms of both taste and healthiness. WELLNESS TERM TRENDS FLEXITARIAN FUNCTIONAL PREBIOTIC NON-GMO ON TREND & GROWING: KETO PALEO GRAIN FREE FARM TO TABLE PESCATARIAN LOTS OF PLACES & GROWING: PLANT-BASED GLUTEN-FREE ORGANIC LOCAL NEARLY EVERYWHERE: PROTEIN ALL NATURAL VEGETARIAN LOW CARB HEART HEALTHY Source: Datassential, May, 2020 RESTAURANT CHAINS ADDING THE MOST “PROTEIN” DISHES (THE PAST 2 YEARS) • Smoothie King • Dunkin’ • Qdoba • Moe’s Southwest Grill RESTAURANT CHAINS ADDING THE MOST VEGETARIAN DISHES (THE PAST 2 YEARS) • Bertucci’s • Chipotle • Del Taco • Qdoba • Taco Bell • Panera EMERGING, EARLIEST STAGES:

THE FLAVOR ATLAS WORLD OF FEEL-GOOD EATING

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Page 1: THE FLAVOR ATLAS WORLD OF FEEL-GOOD EATING

Coddled egg with Trout roe and za’atar toast

Asian Fried Chicken Sandwich with Asian slaw and gochujang mayo

Spicy Korean Beef featuring ramen noodles, sweet and spicy Korean-style gochujang sauce, marinated steak, napa and red cabbage, Asian sprouts, spinach, cucumber, green onions and cilantro

9.0

STATES WHERE VEGETARIAN DISHES MOST LIKELY FOUND

New Hampshire 231Massachusetts 207Michigan 194California 171Vermont 155Virginia 130Alaska 129

* Indices shown, 100 = average

SUPERFOODS ON MENUSWIDELY MENUED: RED WINE, KALE, CAULIFLOWER

GROWING POPULARITY: ACAI, HEMP, MISO, CACAO, GOJI, PRICKLY PEAR

NEWLY EMERGING: BLUE/PURPLE CORN, BLACK RICE,COCONUT BUTTER,MULBERRIES, DRAGONFRUIT

GROWING ON MENUS* SHRINKING ON MENUS*

Vegan +97% Cholesterol Free -29%Protein +56% Low Fat -23%Sustainable +50% Farm Raised -20%All Natural +16% Low Calorie -16%Multi-Grain +10% Light -3.2%

* 4-year incidence growth, based on 4,860 US restaurant menus

THE FLAVOR ATLAS WORLDOF FEEL-GOOD EATINGConsumers look for cues on menus that can help them feel good about what they’re eating, in terms of both taste and healthiness.

WELLNESS TERM TRENDS

FLEXITARIANFUNCTIONALPREBIOTICNON-GMO

ON TREND& GROWING:

KETOPALEOGRAIN FREEFARM TO TABLEPESCATARIAN

LOTS OF PLACES& GROWING:

PLANT-BASEDGLUTEN-FREEORGANICLOCAL

NEARLY EVERYWHERE:

PROTEINALL NATURALVEGETARIANLOW CARBHEART HEALTHY

Source: Datassential, May, 2020

RESTAURANT CHAINS ADDING THE MOST“PROTEIN” DISHES (THE PAST 2 YEARS)• Smoothie King• Dunkin’• Qdoba• Moe’s Southwest Grill

RESTAURANT CHAINS ADDING THE MOSTVEGETARIAN DISHES (THE PAST 2 YEARS)• Bertucci’s• Chipotle• Del Taco• Qdoba• Taco Bell• Panera

EMERGING,EARLIEST STAGES: