The first wave of online revenue was driven primarily by National advertisers $100Bn split roughly 50:50 search

and display A key part of the next wave will be

driven by local, mobile and SMBs Local businesses realize they need

to get on line They are typically not tech savvy,

they do not value or understand clicks or visits

Most local businesses want the phone to ring A quality lead delivered by phone

can be driven by many kinds of new media

The Hyper Local Online Inflection Point

The Hyper Local, No Bull

New Media Methods drive quality local leads Directory based SEO Long tail SEM Mobile search and display Social Local display

Proven ROI through calls flattens out the nonsense and confusion Many new media channels are hard

to navigate Resolving them to a valued call

resonates with SMBs