Peter OverellGeneral Manager+34 609 276 938peter@newfarm.land

CONFIDENTIAL - PLEASE DO NOT DISTRIBUTE OR FORWARD WITHOUT NOTIFICATION www.newfarm.land

THE FIRST KITCHEN APPLIANCE THAT GROWS YOUR VEGGIES

V1.03

➔ Have innovative gastronomic experiences

➔ Fresh, high quality produce

➔ Know what goes into our food

➔ Not enough space➔ Limited time for caring for plants

➔ Wrong Climate and access to sunlight

➔ Limited knowledge of growing plants

Desire for cultivating

We all eat 3 times every day

Barriers to cultivating

Opportunity

+

<=

➔ Technology and design = Living, growing plants

where ever you desire

Hecho: Comida Tirada en Europa - 180 kg / person / year*

*Según: Food Waste Report - Bio Intelligence Service 2010

Food Miles - Coger ejemplo eg McDonalds Salad

Carbon Footprint: Depends on how far food has travel by what means, how it was produced, stored and prepared. Very difficult to compare

People throw out 2.5 times their body weight in food each year!

More than Fresh, ALIVE

Appliance that automatically grows veggies, vertical

«Energía LED = materia · crecimiento2». Albert Einstein

First product - Marko Our technology is designed for integration in the kitchen

It’s not magic, we just let our plants thrive

· Modular vertical design adaptable to multiple spaces with the minimum footprint.· Customizable finishes to match any kitchen style.

Automatic: · No need to water the plants.· No need to care for the plants.· Connected to the cloud for the best client assistance with our Newfarm APP.

· Independant from climate.· No need for sunlight - the latest technology in LEDs achieves the optimum photosynthesis for each plant.· Hydroponic technology to ensure optimum plant growth.

For anybody In any climateIn any home

*Refer to IKEA Life at Home Report 2015 (Growing a happy home).

Now more than ever, people want to eat well

6 out 10 people already grow plants at home (or have at least tried)*

Cooking programs are now mainstream television

Technology: LEDs for horticulture have arrivedhttps://www.lumileds.com/horticulture/applications-with-leds/

Hortalizas Orgánicos, su mercado está creciendo año tras año

Technology: IOT permits better customer support than ever before

TAM:

➔ Home chefs. (37% of women and

27% of men are passionate about cooking at home)*

Market Size

* GfK Global Survey 2015 ** tripadvisor.com

SAM:People with a high

economic position

who care for their

health and their

home

Target:

Kitchen Renovations of medium to high quality in Spain

(first 2 years)

Sales Channel:Kitchen Showrooms

Market Adoption

Restaurants

Hotels

Well known Chefs

Established Companies

Designers

Sus clientes puede ver que es un restaurante innovador que utilice los productos más frescos posibles mientras sus clientes puede ver que nuestro sistema funciona y adquirir uno para su mismo (win-win por ambos partes)

Include Marko in their kitchen

designs for their clients

Clients (B2B2C)

Prescriptors, Publicity

Innovators

Develop market confidence in Product and Brand

Kitchen Showrooms

Direct Sales and Partnerships

Principal Sales Channel

Business Model

System Sale

Afterwards

Nespresso Model

Consumables Subscription~€8 - €20 / mes

Seasonal offers to increase customer spend and keep customer engaged

Kitchen Showroom (margen ~35%)

Standard Plant SelectionStandard Finishes

System Size: €500 - €1.200Select:

Includes:

Extras

Select:

Premium FinishesExotic PlantsSubscription UpgradeFREE (Added Value):

6 month consumables subscription

LTV (10 years):~€960 - €2.400High Margen (@10% IVA)

Competitive Landscape

Agrilution

Grobo

Zipgrow

Click and Grow

Aerogarden

Tower Garden

Niwa

Citysens

Minigarden

Replantable

Ogarden

Urban Cultivator

Garden Tower

Automation (Minimal interaction)

+Artificial Light (Grow plants in any location)

Customizable(Adaptable to the available space)

Vertical Design (Space saving)

Optimus Garden

Standard Hydroponics Systems

DIY

Aeva (€1.000)

7sensors

Magic Tower

Gadgets (€100 - €500)Plant boxes(€400 - €2.000)

Microgreens drawers (€400 - €3.000)

Plant towers(€150 - €500)

DIY systems(€50 - €350)

Small Garden

(€500 - €1.200)

Kitchen Integration(New type of appliance)€400 vs €2.000-€3.000

**Kitchen integration as a new appliance adds a lot of value to product and brand

The technology is in our appliance

Newfarm Patented“Plant Module” and “clean” watering method

Newfarm design with“light recipes” for each plant type

Modular Design

Energy consumption:<€5 / year per plant

*LED Module de 7.2W, 16 horas/día, €0.12/kWh

Registered Design Pot “Plant Insert”

Newfarm APP for Automation y Control

Plant ModuleLED Module

Project Roadmap

2014

2018

2019

Accelerator: El Cubo

Functional Prototype

2017

Investigation starts in New Farm, Australia

Patent Submitted

Accelerator: EOI

MVP ReadyAPP

www.newfarm.land

Design RegisteredBrand:

Hydroponics

3D Printing

Arduino

LEDs

2020

Validation in:Dirmann Mobel KuchenFundation Cruzcampo (Heineken)

DFMOrder Moulds

Fabrication

Deliver First 200 Units

Future:Investment Pre-Seed

Investment SeedHorticultural Testing

Peter OverellFounder, Managing Director and Product Designer.Mechanical Engineer15 years experience

Newfarm Team

Elías MarínElectronics Engineer

José CamposHorticulturalist

Lara BecerraMarketing

Human Resources

Miriam HerreraCommunication

Public Relations

FreelancersJesús Villalta - Web DesignJuan José Moreno - Interior Designer

Mentors:Lucas Gozálvez - Product Development (Biopod, Felix)Antonio Bustamante - Business Strategy (Chekin)

Consultants:Lynette Morgan (NZ): Expert in Hydroponics (link)N+P (Germany): Product Design (link)Dragon Innovation: Fabrication (link)Indico Design: DFM (link)

Where we are going

Goal Investment % Offered Date

Design (DFM), Horticultural testing €150.000 10% April 2019

Fabrication and Product Launch €250.000 10% Sept 2019

Business Scaling €1.000.000 15% Sept 2020

Investment Calendar

Next Goals:

➔ Work with prescriptors, well known Spanish chefs

➔ Design for fabrication and preparation of product for market

➔ Increase horticultural testing

➔ Obtain product sales through kitchen showrooms: Product - Market Fit.

We´re looking for partners to help us grow

Register your interest:

Peter OverellManaging Director

+34 609 276 938peter@newfarm.land

www.newfarm.land

Our ideal partner would offer:

1. Investment2. Support in (one or more of):

Sales and MarketingFabricationHorticultureBusiness Scaling

www.eoi.es