The First Annual

Region 3 Rally!

Presents

Regional Management Team

Campaign 2008What is it?

What’s the purpose?Who’s it for?Why now?How do we do it?

What Is It?A fresh and exciting regional

campaign designed to promote

structure and encourage

participation by providing tools and

resources that will make life in

chorus EASY!

What’s The Purpose?

• To bring the region together and build camaraderie among all our choruses.

• To provide a vehicle by which we will deliver exciting events throughout the year.

• To provide a foundation for your chorus on which to build regionally consistent structure for internal procedures.

Who’s It For?• The Region 3 RMT will use the campaign

throughout the 2008/2009 fiscal year for events and publications.

• Every chorus is encouraged to use the campaign tools and resources for their own processes as a way to implement structure and consistency throughout the region.

Why Now?• WHY NOT?

• Because it was developed out of the concept of International’s Diva campaign, this is a perfect time and fun way to begin using annual campaigns to encourage and support growth and education in our region.

How Do We Do It?

Marketing

Membership

Directing

Leadership

Education

Participation

Communication

Success

The

Quartet Approach

Focus on four key

components of each

category and simplify,

simplify, simplify

MARKETING

One of the most crucial aspects of membership is marketing. The two

elements work together to draw in and retain members. It is no wonder that without marketing, there would quite

possibly be no membership

No Sweat Marketing

The Quartet Approach

1. Plan

2. PR

3. Perform

4. Process

Easing Easing your way your way through through

marketingmarketing

Plan• Plan an event such as a guest night or

performance that will give you an

opportunity to “show your stuff.”

• Put some thought into the planning

process

• Explore the box edge to edge

• Get a committee to help

• BRAINSTORM

Public Relations• Use every means you can think of to get the

word out

• Put together a committee

• It’s not up to the media to get you people, it’s in the words you give them

• Be clever, flashy, fun, exciting

• Make them WANT to come.

Perform• Use every moment as an opportunity to

perform

• Perform at Guest nights

• Dress for success

• Show off your stuff – Picking your BEST sung songs makes all the difference

• Make them want to be a part of the party!

Process• Follow protocol for guests

• Learn the process and be consistent

• Never leave them alone to “think”

• Add your own chorus flair to the monotony of paperwork

• Give them everything they need to succeed!

Guest Nights• Food doesn’t make a person want to join..it

makes them want to eat.

• What’s the draw?

• What will they learn?

• Never mislead them into the room

• Signs, Signs Everywhere!

• Never too much too soon

Welcome Table• Give them a place to GO!

• Say hello first

• Shaking hands equals safety

• Photos tell a book of stories

• Show them what’s in store, don’t tell them

• Never leave them alone

• Give them a place to go on the way OUT!

MEMBERSHIPWhile we strive to assist choruses in their

marketing endeavors, the focus of the

campaign is to help the chorus

membership committee walk the guests

through a seamless process of audition,

through application, into actual

membership.

No Sweat Membership

Easing Easing guests guests

into into membermember

shipship

The Quartet Approach

1. Visitors

2. Transition

3. New Members

4. Retention

Post Audition• Explain exactly what will happen.

– To do this, YOU must know what will happen

– This includes everything from getting a

nametag to being fitted for costumes

– Have a designated committee member be

responsible for new members. One of the three

elements to successful membership is establishment

of a New Member Committee and implementation of

the New Member orientation.

Membership Resources

• Use the Website to obtain samples of letters that will help guide your guests through the “guest” process up to the audition stage.

• Give them other supplements that helps to explain vocabulary that’s used each rehearsal

• Attention Director: INTRODUCE YOURSELF!!

Unforgettable, That’s What They

Are• Establish a correspondence program that keeps new members in the loop

• Set up a new member section in your website

• Big sisters/Riser buddies are good as long as they know what to do.– Educate your riser buddies/big sisters– Have a class for riser buddies so they are

consistent in their information

Other Examples

No Sweat Leadership

The Quartet Approach

1. Know your talents

2. Know your audience

3. Set realistic goals

4. Educate the educatorsEasing Easing

membermembers into s into

leadersleadershiphip

No Sweat Success!

The Quartet

Approach

• Use the tools

• Be consistent

• Get involved

• Ask for help

Easing Easing into into

Success!Success!

THE CAMPAIGN

• Get to know your RMT

• Get to know your regional choruses

• Instruction on campaign tools and resources

• More focus on educational events

• Attention to the needs of ALL our choruses

• Consistency from RMT

• Regular evaluation and assistance by RMT

Resources• Campaign article in Regional newsletter

• Tools and resources on Regional website

• Regular correspondence with chorus committees

• Opportunities for collaboration and

brainstorming with RMT reps.

• Educational event breakout sessions with RMT

reps

Get Involved!

Retention Committee

Director’s Resource Team

Marketing Committee

Recruitment Committee

New Member Committee

Guest and Welcome Table

PR Committee and Planning Team

Fundraising Committee

Communication and Website

Music and Choreography

Team

RMT and/or it’s committees

Board of Directors or Team

Management

Questions?We are here to help,

ask us anything