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I developed, designed and managed this event for the elite Court of Master Sommeliers. It is an example of my hospitality, event management and strategic marketing expertise.
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The Fête of the Masters
Event Development & Design by Laura Bourret The Court of Master Sommeliers Event Alexander Valley, Healdsburg CA
Purpose of Fête of the Masters
To Launch the Lancaster Estate Winery Hospitality Department
To Honor the venerated Court of Master Sommeliers as a Group and Fredrick Dame.
Aligning the winery brands and the luxury destination with the prestige of the Court of Master Sommeliers with PR & Media.
For Southern Wine & Spirits, Diageo Wine and Riedel to have direct access to the most exclusive on-premise wine trade buyer channel in the world for their clients.
The event was timed to lead into the Sonoma Wine Auction. The accomplished purpose was to attract the highest historical bid at the Sonoma Wine Auction for the Lancaster Estate Wine Lot.
To create a memory that touched move and inspired the lives of those that attended
Invitation designed by Michael Moretti of
The color palette of the invitation art was linked to
each detail of the Fête of the Masters event
Lancaster Estate serves Roth Wine Alexander Valley, Cabernet Sauvignon
at the Fête of the Masters Reception
Special guest Dali Konopac strolls through the Alexander Valley vineyard
Appetizers by Chef Peter McCaffrey
Perrier Jouët Fleur de Champagne Brand Launch
Special Guests
Gift by Riedel Glassware
in Honor of Fredrick Dame
The Nation’s Leading Wine Auctioneer Fritz Hatton in awe.
Appetizers by Chef Peter McCaffrey
The Event Planner Laura Bourret standing with the Catering Supervisor smiles as the guests arrive in limousines as planned.
Andrea Immer Robinson, her son with Frederick Dame & Family
Larry Stone, Master Sommelier with Ted Simpkins VP of Southern Wine & Spirits & Proprietor of Lancaster Estate Winery
Guest Dali Konopac enjoying a glass of Roth
Cabernet in the Barrel Room
Fredrick Dame with Special Guest
Kim Beto with Special Guests
Master Sommeliers
Billa Donaldson with Guests of Diageo Wine
Lancaster Estate Winemaker Jennifer Higgins
Fête of the Masters
Event Developer and Manager Laura Bourret opening the door
to the caves.
Table Setting for the Venerated Court of Master Sommeliers
Dinner in the Caves
Event Theme Française Moroccan
Proprietor’s Table and Belly Dancers Lounge
Entrée by Chef Peter McCaffrey
Wine & Food Pairings by Laura Bourret & Kim Beto
The evening peaks as each Master Sommelier shares a bottle from their own personal cellars. Rare wines from around the world hand picked by the Court of Master Sommeliers
A rare evening indeed – an unprecedented event.
Sponsors of the Fête of the Masters
au revoir
Laura Bourret P.O. Box 186 St. Helena, CA 94574 http://www.laurabourret.com [email protected]
