The Evolving Role of the Corporate University

Evolving Corporate Universities Forum Singapore, 19th & 20th October 2011

© Copyright Richard Dealtry 2011

The Evolving Role of the Corporate University

Presented by Richard Dealtry

Chairman of G-ACUA The Global Association ofCorporate Universities and Academies

and Editor of the “Goodwill Value Hunting” G-ACUA Webinar Series

New Thinking About the Design of Adaptive Processes

Acumen

in Action



A Critical View on a Spectrum of Evolution

• Where are we now on the evolutionary scale?

• What does the future look like?

• What management skills do we need to develop?

• What are the dynamic issues that will shape our future performance?



A Robust Profile of Corporate University Management Learning Curve Developments

Time 1940-2011

Corporate University Generation

Learning Curves

Driving and shaping Organisational development

‘me-too-isms’

Re-labelling functions

We are on the cusp of a major change in management thinking (Source: G-ACUA Observatory). What does this mean for you?



I am an Apostle of Experience

Reaching out to new heights of scientific and artistic achievement

Visionary – seeing beyond the ordinary

Artist, draughtsman, sculptor, architect, engineer

A spirit of scientific inquiry

An innovator

Increasing multi disciplinary capabilities

Social process organiser – elaborate court festivals

(Ref. EC ECUANET Project)

Defining the nature of the personal challenge

Perhaps Leonardo Da Vinci could be a role model for us



Beneficial Effect of a Modern Leonardo Da Vinci

For example, the impact of a CEO AppointmentMarket appreciation of the goodwill value of intellectual leadership in business Acumen and Action

Time

PLC

Sha

re P

rice



Ref: The Greiner Evolutionary Development

Curve

Phase 1GrowthThrough

Creativity

Phase 2GrowthThroughDirection


Delegation


Co-ordination


Collaboration

Phase 6GrowthThroughAlliances

Time

Org

ansi

ati

on

Siz

e

LeadershipCrisis

AutonomyCrisis

ControlCrisis

Red TapeCrisis

GrowthCrisis

The Evolutionary Nature of Management’s Intellectual Capabilities to Sustain Growth

Moving on we will look at the changing risk dynamics that contribute to the ‘Goodwill Value’ component



The Changing Development Dynamics and Risk Appraisal

Nature of

Task

Familiar Unfamiliar

FamiliarTask

UnfamiliarTask

Situation and circumstances>>>>>>>>

>>>>

Risk Level ADoing a task in

an area you know well

Risk Level BDoing a

familiar task but applying it

to a new situation

Risk Level CDoing an

unfamiliar task but in a

familiar work situation

Risk Level DDoing a task in an unfamiliar organisational

unit

>>

>>

>>

>>

>>

>>

Appraising Dimensions of Change

Trend to “D” inspires the need for real time inspired corporate university interventions



The Changing Evolutionary Nature of Managementand its Increasing Intellectual Demands

Organisation as a “machine”

High

High

High

High

Low

Low

Low

LowR

ate

of

Chang

e Adequacy

of

Stru

ctura

l Situ

atio

n

Degree of Behavioural Change Required

Organisation as a “brain”

Hierarchies

Teams

Networks

Fit with organisation’s experience

(Ref. Glass 1998)

Material Capital

Social Capital

Goodwill Capital



Charlecote Park Warwickshire, UK





Live to Learn Learn to LiveFor centuries we have known that the right balance between knowledge and learning

and our ability to use those resources effectively in taking action has been the

key to success



Influence of multimedia technology on the corporate university learning processes and delivery

- Mobile Devices- Tablet Computers- VLEs- Cloud Computing- Social Networks………

- Internet- Intranet- Video Conferencing- Interactive TV- Portable Computers

- Telephone- Fax- CD ROM - TV- Personal Computers

Direct Face to Face Systems

Full ElectronicDelivery

Traditional Full-timeUniversity Programmes

Total VirtualUniversity Process

Previous Programmes

BAA MBA, pg DMS, pg CMSProgrammes

0% 100%



Challenges in CIT to be addressed

• Poor connection between IT teams deploying tools and end users

• Re-framing IT contributions around the corporate university management concept and real-time learning services

• New learning has strategic and tactical competitive value and issues of confidentiality re. networks, cloud computing etc.

• Real impact of outsourcing part of IT systems management, e.g. IT services provider takes responsibility for work-place telecommunications and network technology

These issues are becoming a major area in corporate university development





G-ACUA Objectives• To provide the process methodologies, best practice resources and

networks for good corporate university performance in today’s age of dynamic diversity

• To enable our members to visualise the scope of the corporate university, test practical ideas, draft, explore and disseminate strategic & tactical solutions

• To establish world class KPI standards of quality assurance in the corporate university management processes and practices

Our Solutions:• Provide ready access to G-ACUA Resources for the effective and

efficient APPLICATION of knowledge and new learning

• The G-ACUA Master Practitioner Corporate University Management Programme

• Continuous Multi-client Research Studies into important developments taking place world wide



Executive Skills Acquired

• Developmental modelling options appreciation

• Management communications for business development

• Situation diagnostics and decision making

• The effective application of strategic actionable learning

• Prior impact assessments for maximising RoI

• Evaluation and feedback on real-time executive actions

The G-ACUA Corporate University Management Master Practitioner Programme

Work packages: covering core aspects of learning-intensive corporate university management > career path review andappreciation of potential

> review of organisational situation dynamics

> mapping an intellectual capital statement

> strategic corporate university management project

> critical review of management learning



Apply now to join the Corporate University Management Master Practitioner Programme and develop exceptional life-time executive management skills and competencies

It is now timely to start the process of acquiring, refreshing or enhancing world class career capabilities in Corporate University Design and Management

Go to G-ACUA programme registration at www.g-acua.org



Acumen and Action

Richard DealtryChairman, G-ACUA

Web: www.g-acua.orgEmail: [email protected]

Tel: +44 (0) 121 429 8995Mob: +44 (0) 7815 651 830

Documents

The Evolving Role of the Corporate University