• Emily Johnson

• Jackie Giafaglione

• Kyle Kessler

• Emily Peterson

• Rebecca Campbell

• Darren Krieg

THE EFFECTS OF SOCIAL MEDIA ON YOUNG PROFESSIONALS

TWITTER• Micro-blogging site

• Launched July 2006

• Over 300 million users

• 1.6 billion search queries per day

PROS

• Easy to use

• Highly interactive. Can contact people directly

• Can search all posts on Twitter using key words

• “Tweets” are often rebroadcast as “retweets”

CONS • Limited to 140 characters per post

• Smaller user base then Facebook

• Can’t post videos

• Unsure of how much your tweets are being read

CRUCIAL TO YOUNG PROFESSIONALS

• 56% of young professionals will not work for a company that bans social media

• A third of the students polled valued social media freedom over salary

• A third considered the Internet to be as important as air, water, and shelter

BUSINESSES UTILIZING TWITTER • GM, Ford, Chevy

• Airlines & Hotels

• Sports teams

• ComCast

• H&R Block

• Whole Foods Market , Starbucks

WHY THEY USE TWITTER• Connecting with customers

• Branding

• Immediate customer feedback

• Marketing

• News

• Spy on competition

• Twitter is viral

HOW IT RELATES TO YOUNG PROFESSIONALS• Using twitter to your advantage

• Keep your pulse on a specific area of interest

• Access to resources and job information

EFFECTS OF TWITTER• If used in the right way, twitter can be extremely beneficial

• Provides endless opportunities to connect to businesses

• Can market yourself in a positive way

WHEN TWITTER CAN HURT

• RMV employee fired because of “nasty rant” on twitter

• LVDEC employee fired when she suggested in a post that colleagues leave work early to golf

• Twitter leads 3 congressmen to be fired

TWITTER: POSITIVE RESOURCE• All in all, Twitter is positive social media IF used the right way

• Can easily get out of hand and be detrimental to young professionals

BLOGS• Formally Weblogs

• Written by one person or small group on a single topic

• Traditionally link-driven

• Allows for filtering

• More recently blog publishing servers are used

• Completely public

BLOGS: GOOD OR BAD• Can be very beneficial

• Companies post asking for feedback

• Could be the way to success

• Example: Justin Hall

SUCCESSFUL BLOG EXAMPLE: JUSTIN HALL• Started blogging while doing a summer internship

• Blog got huge support from readers

• Became youngest speaker at Rand think tank

• Taught web ethics class

JUSTIN HALL’S SUCCESS

JUSTIN HALL’S SUCCESS• Became CEO of mobile gaming company

• Producer working on mobile games with ngmoco

• Continued blogging until age 31

• Blogs is now archives

THE CON: NATALIE MUNROE• Teacher at Central Bucks East High School

• Wrote blog she thought was private

• "A complete and utter jerk in all ways”

• “Although academically okay your child has no other redeeming qualities”

• "I hear the trash company is hiring”

• "There's no other way to say this, I hate your kid.

NATALIE MUNROE• Suspended from teaching

• Did not get fired

• School had no internet policy

• Lost many students

• Most transferred out of her classes

• Lost respect and trust from parents and administrators

NATALIE MUNROE: TURNING IT AROUND• Kept teaching

• Started new blog

• More eloquently written

• Slowly gaining back students and reputation

BLOGS: GOOD OR BAD?

• Can be both

• When used correctly they great

• When used improperly: negative consequences are inevitable

KEY FEATURES• Circles-Organize the people you follow

• Hangouts-Video chats for networking

• “+” before search query makes finding businesses easier

• Control who Tags You

• Provide Links to Websites on your Profile

BY THE NUMBERS

Facebook Google +0

100

200

300

400

500

600

700

800

900

Column2

*As of January 2012

Facebook Google +0

100200300400500600700800900

Column1Potential Growth in the next year

BUT….• Potential is not Guaranteed

• Ultimately, the fate of Google+ rests in the hands of the public

THE NEW NETWORKING• The Internet has revolutionized the way people stay connected

• LinkedIn takes advantage of new technology

• Current job-seekers need to stay up to date to remain relevant in today’s job market

WHY LINKEDIN?• Used for purely professional purposes

• Highlights professional development rather than social life

• Unique features geared towards employers

• References

• Connections

MAXIMIZING YOUR PROFILE• Keep employment experience up to date

• Connect with potential employers in desired field

• Utilize a professional picture

• 100% profile completion

BENEFITS OF LINKEDIN• Recruiters utilize LinkedIn daily

• Joining networks creates opportunities

• Alumni

• Past employers

• Connections help to stand out among other applicants

POSSIBLE REPERCUSSIONS• Be aware of current employer’s policies on social networking

• Man fired for LinkedIn profile John Flexman

CONCLUSION• LinkedIn is very beneficial when used properly

• New form of networking that embraces current technology

• Excellent way to stay connected

• Value recognized by top recruiters

• Only social networking for purely professional use

The Positive Effects of YouTube on Young Professionals

Promote Yourself on YouTube ⦁ Tom Ferry ⦁ Life! By Design

“Visumé” ⦁ Video résumé or CV ⦁ Beneficial or detrimental?

YouTube Video Contests ⦁ Emily Luther & Charlie Puth ⦁ Perez Hilton’s cover song contest

Post & Hope for the Best ⦁ Justin Bieber ⦁ Biggest YouTube success story

The Negative Effects of YouTube on Young Professionals

Chris Cristwell ⦁ Starbucks barista

http://www.youtube.com/watch?v=MUTrJW-0xtc

Fired for posting degrading videos about jobs:

Courtney Collins & Pete Thompson ⦁ KARK-TV anchor and news reporter

FACEBOOK – THE BEGINNINGS• 2004

• Four Harvard students

• 485 million users

• 3,000 employees

• $3 billions annually

WHAT FACEBOOK DOES RIGHT• The “Like” Pages

• Major companies and corporations

• Job Availability and Upcoming Opportunity

• Back to Basics – Networking

• Establish connections

• Jobs!

WHAT FACEBOOK DOES WRONG• User Error

• Photo Uploads

• Status Updates

• Fan pages and Subscriptions

• Personal Information – political views, religion, etc…

• Privacy Issues

• Ever changing privacy policy

• Poor notification system

• Liability for Others

• Friends posts

• Videos/Photos/Links

• Cursing, racism, sexism, and more

SOCIAL MEDIA – GOOD OR BAD?• Not simply black and white

• User – dependent!

REFERENCES - TWITTER• Cogan, Marin. "Hill Staffers Fired in Twitter Flap - Marin Cogan and Jonathan Allen -

POLITICO.com." Politics, Political News - POLITICO.com - POLITICO.com. Web. 8 Feb. 2012. <http://www.politico.com/news/stories/1211/70116.html>.

• Frogameni, Vincent. "Social Media and Young Professionals | Frog Social Media Solutions." Frogameni Writing Solutions. Web. 8 Feb. 2012. <http://www.frogameni.com/2011/09/22/social-media-young-professionals/>.

• Mitchell, Nikita T. "Twitter for Young Professionals: Are You Using It to Your Advantage?" Web log post. Journeyful Life. 1 June 2011. Web.

• "RMV Employee Fired for Twitter Rant." Boston News, Weather & Sports | FOX25 News Boston, Massachusetts | FOX 25. Web. 12 Feb. 2012. <http://www.myfoxboston.com/dpp/news/local/local-man-fired-for-twitter-rant-20110606>.

• "Worker FIRED For F-Bomb Tweet On Chrysler Twitter Account." Breaking News and Opinion on The Huffington Post. Web. 8 Feb. 2012. <http://www.huffingtonpost.com/2011/03/10/chrysler-twitter-f-bomb-tweet_n_834246.html>.

REFERENCES - BLOGS • Blood, Rebecca. "Weblogs: A History and Perspective." 07 09 200. Rebecca's Pocket. 10

February 2012 < http://www.rebeccablood.net/essays/weblog_history.html>.

• Canning, Andrea. "Teacher Defends Insulting Blog Posts About Her Students: 'I Hear the Trash Company is Hiring." 16 February 2011. ABC News. 10 February 2012 <http://abcnews.go.com/US/pennsylvania-teacher-wrote-insulting-blog-posts-students-suspended/story?id=12929001#.TzXGHJg3vI0>.

• Harmanci, Reyhan. "Time to get a life -- pioneer blogger Justin Hall bows out at 31 Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/02/20/MNGBKBEJO01.DTL&ao=all#ixzz1m23uAa7z." 20 February 2005. SFGate. 10 February 2012 <http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/02/20/MNGBKBEJO01.DTL&ao=all>.

REFERENCES – GOOGLE+• Garling, Caleb. "Why Google Plus Pages (Will) Beat Facebook. And Twitter | Wired

Enterprise | Wired.com." Wired.com. 8 Nov. 2011. Web. 8 Feb. 2012. <http://www.wired.com/wiredenterprise/2011/11/google-plus-pages/>.

• Huhman, Heather R. "4 Reasons Google Plus Will Make Hiring Easier - Business Insider." Featured Articles From The Business Insider. 23 Aug. 2011. Web. 11 Feb. 2012. <http://articles.businessinsider.com/2011-08-23/strategy/30095210_1_video-chat-google-searches-social-network>.

• Huhman, Heather. "3 Ways Google Plus Will Affect Your Job Search | CAREEREALISM." CAREEREALISM | Career and Job Search Blog. Careerealism, 4 Oct. 2011. Web. 8 Feb. 2012. <http://www.careerealism.com/job-search-google-plus/>.

• Mitchell, Dan. "Google Plus vs. Facebook: Not a Zero-sum Game - Fortune Tech." Fortune Tech: Technology Blogs, News and Analysis from Fortune Magazine. Cables News Network Money, 5 Jan. 2012. Web. 8 Feb. 2012. <http://tech.fortune.cnn.com/2012/01/05/google-plus-vs-facebook-not-a-zero-sum-game/>.

REFERENCES – GOOGLE+ (CONT)• Oliu, Walter E., Charles T. Brusaw, and Gerald J. Alred. Writing That Works:

Communicating Effectively on the Job. New York, NY: Bedford/St. Martin's, 2010. Print.

• Ostrander, Susan M. "Google Plus vs. Facebook: Who's Winning?" Breaking News and Opinion on The Huffington Post. Huffington Post, 20 Nov. 2011. Web. 11 Feb. 2012. <http://www.huffingtonpost.com/2011/09/20/google-vs-facebook_n_972080.html>.

• Swallow, Erica. "The Pros & Cons of Google for Small Business." Social Media News and Web Tips â“ Mashable â“ The Social Media Guide� � . 25, December. Web. 11 Feb. 2012. <http://mashable.com/2011/12/25/google-plus-for-small-business/>.

• Wall, Alex. "How Google Plus Business Pages Will Change Brand Communication | Business 2 Community." Business 2 Community - Building Deeper Business Relationships Through Engaging Communities. 9 Nov. 2011. Web. 11 Feb. 2012. <http://www.business2community.com/google-plus/how-google-plus-business-pages-will-change-brand-communication-091209>.

REFERENCES - LINKEDIN• Samuelson, Kristin. "Deciphering LinkedIn's employment potential." Chicago

Tribune, 25 Dec. 2011. Web. 6 Feb. 2012.

• Gray, Amanda. "Students network for job openings using LinkedIn." . TheNotre Dame Observer, 31 Jan. 2011. Web. 6 Feb. 2012.

• Morse, Felicity. "LinkedIn Job Dispute: HR Executive John Flexman ForcedTo Resign After Uploading CV." Huffington Post UK, 1 June 2011. Web. 6Feb. 2012.

REFERENCES - YOUTUBE• "About Tom Ferry." About Tom Ferry: Life by design the book . Web. 11 Feb. 2012.

• <http://tomferrybook.com/about-tom-ferry/>.

• "Adele - Someone Like You." YouTube - Broadcast Yourself. 25 Sept. 2011. Web. 11 Feb. 2012.

• <http://www.youtube.com/watch?v=nAHyGbOXoF4>.

• Gardner, David. "Starbucks Sack Christopher Cristwell after YouTube Song Mocking

• Customers." Home | Mail Online. 23 Sept. 2011. Web. 11 Feb. 2012. <http://www.dailymail.co.uk/news/article-2040748/Starbucks-sack-Christopher-Cristwell- YouTube-song-mocking-customers.html>.

• Goodman, Michelle. "Lights, Camera, Hire Me!" ABCNews.com - Breaking News,

• Latest News & Top Video News - ABC News . 7 Aug. 2008. Web. 11 Feb. 2012. <http://abcnews.go.com/Business/CareerManagement/story?id=5526142>.

• Ronson, Jon. "Justin Bieber: One Day with the Most Googled Name on the Planet." Latest News,

• Sport and Comment from the Guardian | The Guardian . 12 Nov. 2010. Web. 11 Feb. 2012. <http://www.guardian.co.uk/music/2010/nov/13/justin-bieber-interview>.

• Roth, Geoffrey A. "Husband and Wife Get Fired Over YouTube Video." Jobs, Careers, and Job

• Listings - AOL Jobs. 15 July 2010. Web. 11 Feb. 2012. <http://jobs.aol.com/articles/2010/07/15/report-this-firing/>.

REFERENCES - FACEBOOK• Carlson, Nicholas. Business Insider. 05 March 2010. 08 February 2012

<http://www.businessinsider.com/how-facebook-was-founded-2010-3#>.

• Clark, Amy. CBS News. 11 February 2009. 08 February 2012 <http://www.cbsnews.com/stories/2006/06/20/eveningnews/main1734920.shtml>.

• Press, Middletown. Middletown Press. 06 September 2010. 09 February 2012 <http://www.middletownpress.com/articles/2010/09/16/news/doc4c919100dd427985201086.txt>.