Sushil Sukhwani – Edwise International

THE DIVERSE CHARACTER OF THE INDIAN STUDENT MARKET

INDIA’S LEADING OVERSEAS EDUCATION CONSULTANCY

.

Sushil Sukhwani, Founder Director Of Edwise.

PIONEERS In The Field Of Overseas EducationSince 1991.

Edwise Has A Team Of Over 450 Staff

24 Offices Across 17 Cities In India.

The Extensive National Network ensures AComplete Penetration Across India.

29 States7 Union territories

INDIA

Largest Democracy In The World.

7th Largest Country In The World

Current Population is approximately 1.32 billion people.

50% Of India’s Current Population is under 25yrs

Per Capita income 2k vs 60 k p.a.

Map Source :cyberjournalist.org

INDIA HAS 22 NATIONAL LANGUAGES

The big six languages - Hindi, Bengali, Telugu, Marathi, Tamil and Urdu - are each spoken by more than 50 million people.

A total of 122 languages are each spoken by more than 10,000 people.

The 1961 census of India listed 1,652 languages, though some of these may have effectively been dialects, and a few languages have died out since then. Today we

estimate it to be about 1000.

Appx 10% of our population (1.32 Billion) around 125 million people speak English. India is second only to the world's second-largest English speaking USA when it

comes to speaking English

LITERACY IN INDIAThe world's first university was established in Takshila in 700 BC. More than 10,500 students from all over the world studied more than 60 subjects.

The University of Nalanda built in the 4th century was one of the greatest achievements of ancient India in the field of education.

Only 4.5% Population in India is educated up to the level of graduate or above .Higher Secondary (8.6%)

A majority of 32.6% population is not even educated up to the primary school level.

Literacy is traditionally understood as the ability to read & write.

UNIVERSITY SYSTEMS OF INDIA

• Central Universities 47• State Universities 367• Deemed Universities 123• Private Universities 282• Total = 819

Colleges 39701

REGULATORY STRUCTURE FOR EDUCATION IN INDIA• Ministry Of HRD• AIU UGC AICTE• In India 33% Professional / 67% Arts, Science and Commerce

TOP 20 CITIES OF INDIA

Source : Wikipedia

Rank City Population1 Mumbai 12,478,4472 New Delhi 11,007,8353 Bangalore 8,425,9704 Hyderabad 7,170,5455 Chennai 6,727,0006 Ahmedabad 5,570,5857 Kolkata 4,486,6798 Surat 4,462,0029 Pune 3,115,43110 Jaipur 3,073,35014 Indore 1,960,63115 Visakhapatnam 1,897,82316 Thane 1,818,87218 Pimpri-Chinchwad 1,729,35920 Vadodara 1,666,703

WHY INDIAN STUDENTS STUDY ABROAD ?

Shortage Of Capacity Vs. Demand

Quality Of Education – Tier 2 in India Vs Tier 2 Overseas

International Exposure - Study, Live, Work

Immigration

EDUCATION USA SURVEY IN INDIA

Drawn From Visitors To Education USA Advising Centers In Four Cities In India: Mumbai Chennai, Delhi And Kolkata

76 % = reason for studying abroad the quality or type of academic program 37% = Preparing for a future career in a foreign country or foreign-based company 20% = the cultural experience 21% = making professional contacts

60% = Studying At The Graduate Level

Engineering Chosen By 30 %Business And Management 26 %Physical And Life Sciences 9%Math And Computer Science 5%

Business Was Also More Popular Than Engineering Among Respondents In Mumbai And Delhi

WHY USA & CANADA NEEDS STUDENTS FROM INDIA ? To Increase Diversity, Quality Students, nobody admits that they need more revenue

College Enrolments DecliningFinancial Challenges At InstitutionsMooc’s And Digital Education Attracting Students

Source Countries Building Capacity, Such As China, Malaysia And Korea

2018 IIE Data Shows That International Students And Their Dependents Contributed $42 Billion To The U.S. Economy

450,000 Jobs Were Created Or Supported During This Same Timeframe, Meaning Three U.S. Jobs Were Created Or Supported For Every Seven Enrolled International Students

Source:IIE Open Doors

IIE DATA ANALYSIS

Source : IIE Open Doors

YEAR 2015 2016 2017 2018

Students on F1 1,32,888 1,65,918 1,86,267 196271

% STUDENT % STUDENT % STUDENT % STUDENT

UG (4YR) 12.4 16,478 11.6 19,246 11.8 21,979 11.9 23346GRAD (2 YR) 64 85,048 61.4 1,01,875 56.3 1,04,868 48.7 95651OTHER 1.4 1,860 1.5 2,489 1.2 2,235 0.96 1884OPT (STEM) 22.1 29,368 25.5 42,309 30.7 57,186 38.4 75390

IF USA WANT’S MORE STUDENTS FROM INDIA ?• Reduce Tuition Fees• Give Scholarships• Bank Interest On Loans Is High In India 12% -15% P.A.• How Many American Families Can Fund College

Education Without A Study Loan• Can’t Repay Cost Education If Return To India• Not Much Research Opportunity In India• Cautiously Review Policy With Regards To OPT, STEM,

H1B• Work Closely With Education Consultants

WHAT DO EDUCATION CONSULTANTS WANT ?

• To Work With Institutions That Are Accredited, Recognized Offer Quality Education And Of High Rank

• Specific Admission Requirements• Quick Response To Queries• Fast Application Processing• Support Office Visits• Offline Or Online – Space For Name Of Education Consultant On Application Form• Brochures• Budgets For Advertising /Promotions FB Instagram• Attend Fairs• Leads From University Website• No Transfer 1st Semester – Prevent Jumpers• University To List Authorized Agents On The Website. This Clears Up The Subagent

Situation.• Training as Universities As Well As Consultants Face Manpower Turnover Issues• Some Don’t Charge, Don’t Worry About Double Dipping.• Some Universities Work With Agents For Esl But Not UG & PG Programs • Some Universities Work With Agents From China Etc, But Not With India

NUMBER OF UNIVERSITIES vs. WORKING WITH EDUCATION CONSULTANTS

COUNTRY # No. Of Universities

No. Of Universities / Colleges Working

With Agents (Estimate)

NEW ZEALAND 8 8AUSTRALIA 43 43

SINGAPORE 62 26

CANADA 270 210

UK 130 122

Total 515 304

USA 4726 225

Source : # WikipediaSource : * ICEF Monitor

Why Universities Work With Education Consultants ?

.

• Filter & Prescreen Student Applications• Application Are Comprehensive And Complete• Reduce Processing Times For Applications At Institution Thus Save Costs.• Achieve Better Conversion Vs Competition,• Achieve Better Market Share• Higher Enquiry To Enrollment Conversion• Education Consultants Can Assist With Borderline Profiles• Assist With Attestations And Academic Evaluations• Assist For Visa High Success. Increase Conversion• Pay Only On Performance So Low Cost High Returns

• Earlier Students Asked ‘Why Apply Through Education Consultant ?” • Now Students Ask “Why Apply Directly As The Education Consultants Help

Me At No Cost”

HOW MANY EDUCATION CONSULTANTS

Focus On Regionally Strong As Well As National Players

Reputed And Established - Take References From Institutions

AIRC Certified

Cautious With Those Who Work With Sub Agents – Ensure Quality Checks

AVERAGE % OF INTERNATIONAL STUDENTS IN

OECD 2012 CURRENT ESTIMATEAUSTRALIA 19% 19%UK 18% 18%NEW ZEALAND NA 16%SINGAPORE 15% 25%CANADA 8% 14%USA 4% 7%

Source: ICEF Monitor

STUDENT DESTINATION PRIORITY

1) CANADA2) UNITED KINGDOM3) AUSTRALIA4) UNITED STATES OF AMERICA5) NEW ZEALAND

Edwise Data Of Over 10,000 Students

NORTH INDIA • Delhi –19 Million• Chandigarh –1.06 Million• Ludhiana-1.62 Million• Jalandhar-0.82 million

• UG & PG• Business & Management• Fashion• Computer Science• Marketing• Law /Legal Studies

WEST INDIA• Ahmedabad–-5.57 Million• Surat –4.46 Million• Vadodara –2.07 Million• Mumbai-18.4 Million• Pune –3.4 Million• Jaipur –3.07 Million

• UG & PG• Business• IT• Engineering• Pharmacy• Performing Arts

SOUTH INDIA• Bangalore-12 Million• Chennai-7.09 Million• Hyderabad-6.8 Million

• PG• IT• Engineering

EAST INDIA• Kolkata- 4.5 Million

• PG• Business• Literature

MARKET DEVELOPMENT STRATERGIES ADMISSION PARAMETERS

• 3yrs Bachelors Admissions Acceptance -Clarity-NAAC

• Work Experience - Specific Guidelines Type• Entry Tests Specific Scores • Students Requiring Limited ESL Are Granted

Visas

MARKET DEVELOPMENT STRATERGIESWITHOUT TRAVEL

• Online Advertising On Website, Education Portals• Google SEO And SEM• Facebook Advertising• Local Cost Vs. India Costs (check with local partners)• Follow-up Time Zone (work with local partners)

MARKET DEVELOPMENT STRATERGIES WITH TRAVEL

• Office Visits• Education Consultants Training In Hotels• Seminar In Schools & Colleges • Pre Departures • Parent Meets• Fairs –Country Focus. Generic• Helicopter Strategy – Thus Need Local Partners

Thank You !

IF YOU WOULD LIKE A COPY OF THE PRESENTATION KINDLY LEAVE YOUR BUSINESS CARD

Questions Please ?