THE DIFFERENCE. DEMONSTRATED.

“ Our mission is to be a force for good throughout the world by empowering people to improve lives with rewarding business opportunities, innovative products, and an enriching, uplifting culture.”

BLAKE RONEY, CHAIRMAN OF THE BOARD

OuR vISION is to become the wORLD’S LEADINg direct selling company by generating MORE INCOME for DISTRIBuTORS than any othercompany. with a COMPREHENSIvEcorporate strategy guiding our efforts, we are poised for gROwTH with a solid FOuNDATION, INNOvATIvE products, and a world-class OPPORTuNITY.

THE DIFFERENCE. DEMONSTRATED.

Our mission is to be a force for good throughout the world by empowering people to improve lives with rewarding business opportunities, innovative products, and an enriching, uplifting culture. TRumaN HuNT

PRESIDENT, CHIEF ExECuTIvE OFFICER

SaNDIE TIlloTSoNSENIOR vICE PRESIDENT

STEvE luNDvICE CHAIRMAN OF THE BOARD

BlakE RoNEyCHAIRMAN OF THE BOARD

THE DIFFERENCE. DEMONSTRATED. Since 1984, Nu Skin has demonstrated a distinctively different approach to business. we began with an innovative concept of premium quality products and a uniquely compelling global business opportunity. Combined with the immovable commitment of our distributor leaders, this exceptional business model has shaped our company into a more than one billion dollar enterprise that still remains true to its core values.

From its uniquely empowering culture to its innovative and clinically proven products, Nu Skin leads the way with an opportunity that is different than any other—defining Nu Skin as THE DIFFERENCE. DEMONSTRATED.

•Dedicated,hard-working,highlymotivateddistributorscreatestrong networks of friends and family for a community of support.

•Cutting-edge,anti-agingproductsandtechnologiesprovidecomprehensive solutions to help you look and feel young.

•Aninspiringculturepromotesconnectivity,asenseofpurpose, and the chance to help others on a local and global scale.

•Agenerousopportunityaffordsanimprovedlifestylewith financial and time freedom so you can live younger longer.

Today, Nu Skin is differentiated by our ability to demonstrate that we truly have the best people, product, culture, and opportunity. As the premier anti-aging, direct-selling company, we set the standard.

FACT FORBES.COM LISTED Nu SKIN AS ONE OF THE 100 MOST TRuSTwORTHY COMPANIES.

PEOPLE Our difference is demonstrated through our people. It is evident that

the strength and heart of Nu Skin are its people—those who collectively demonstrate their difference every day by improving lives around the

world and becoming inspirational and aspirational leaders for life. From the distributor guests that fill the company’s offices to the capable

management team and friendly employees, their passion and enthusiasm make anything possible.

we attract people who want to succeed, and we celebrate success at every level. Our distributor leaders are recognized for their extraordinary energy

and efforts by the company, their sponsors, and their organizations.

“There is nothing more satisfying than having the ability to discover who you really are and what you are capable of doing. Who we have become

in the process of building our business is the ultimate reward.”BILL & JULIE TOTH TEam ElITE EXECuTIvES

FACTs gLOBALLY, 65% OF Nu SKIN DISTRIBuTORS ARE FEMALE AND 35% ARE MALE.

PRODuCT Our difference is demonstrated through our products. As an anti-aging leader, our innovative products offer exclusive benefits that can be demonstrated. Our brands offer a wide variety of opportunities that improve lives around the world.

glance forward in time—see a more youthful you. Your complexion appears smoother and radiant. And your body feels healthier and more vibrant. At Nu Skin, we’re committed to helping you achieve this best version of you. with state-of-the-art skin care solutions and nutritional supplements formulated to help you defy the aging process, you have the tools you need.

And now, with our exclusive ageLOC® science, you will experience the freedom of your mind and body working together at their absolute best. ageLOC products are the only internal/external anti-aging product systems developed from ageLOC science. Skin care for the outside and supplements for the inside bring your mind and body back into balance. working together they create a perfect formula to help you look, feel, and live younger.

FACT IN LESS THAN TwO YEARS, AgELOC PRODuCTS SuRgED PAST $600 MILLION IN SALES wORLDwIDE.

“There was no mental fog. I felt like I was previously operating in a tunnel and that suddenly, the world

opened up in terms of how I could see things. You can’t get better than ageLOC Vitality”

DONNA ECKWORTZEL Nu SkIN DISTRIBuToR

CuLTuREOur difference is demonstrated through our culture. we attract talented distributor leaders who thrive in a fun and productive environment. From our events

around the world to giving back to local communities, our distributors actively lead as social entrepreneurs

and through their generous philanthropy.

Nu Skin distributors are part of a great global family of like-minded individuals whose focus is on improving

people’s lives. Distributors are intent on helping one another succeed while at the same time lending a hand to those

who may not be able to help themselves. we provide our distributors with the resources to make a difference in

their communities and the world, and they make a difference in the lives of others every single day. The Nu Skin Force for good Foundation and Nourish the Children initiative

are just two platforms that distributors and employees have to make the world a better place for generations to come.

“This is the perfect business. You can work from home and earn commissions. It’s incredible. It really has changed my life,

and it has allowed me to help people on a massive scale.”EILEEN WILLIAMs TEam ElITE EXECuTIvE

FACT RECOgNIzED FOR CORPORATE SOCIAL RESPONSIBILITY PROgRAM AT THE INTERNATIONAL BuSINESS AwARDS 2008.

NOURIsH THE CHILDRENNu Skin extends its tradition of innovation with a unique combination of social entrepreneurship and nonprofit practices that multiply the company’s efforts to benefit children around the world. Through this initiative, distributors, employees, and customers can provide meals to children worldwide.

aN INITIaTIvE oF Nu SkIN ENTERPRISES

CELEBRATINg SMILESThe Nu Skin Force for good Foundation is celebrating 15 years of creating smiles. Since 1996, the Nu Skin family has been improving the lives of children by offering hope for a life free from disease, illiteracy, and poverty.

FACT SINCE ITS INCEPTION IN 2002, THE COMPANY AND ITS DISTRIBuTORS HAvE gENEROuSLY DONATED MORE THAN 200 MILLION NuTRITIOuS MEALS TO CHILDREN IN NEED THROugH THE NOuRISH THE CHILDREN INITIATIvE.

FACT THE Nu SKIN FORCE FOR gOOD FOuNDATION IS CREATINg MORE THAN 100,000 SMILES DAILY.

FORCE FOR GOOD FOUNDATIONNu Skin formed the Nu Skin Force for good Foundation in 1996 with the mission to create a better world for children by improving human life, continuing indigenous cultures, and protecting fragile environments. Since its inception, the foundation has supported hundreds of worthwhile projects in more than 50 countries throughout the world.

For some it may be more time with friends and family. For others, the resources to achieve a richer, better life. Or maybe it’s benefitting from products that help defy the process of aging, allowing fuller enjoyment in our lives and with our loved ones. Fortunately, no matter what your personal goals and dreams are, Nu Skin empowers you to achieve success at every level.

Nu Skin has established a platform where independent business owners can prosper, as evidenced by the more than $7 billion paid in distributor commissions in only 27 years of operation. In 2010 alone, the company’s commission payout exceeded $625 million worldwide.* Since 1984, 30 distributors have earned at least $20 million in commissions during their time with Nu Skin.1 See Distributor Compensation Summary on last page.

OPPORTuNITYOur difference is demonstrated through our opportunity. At Nu Skin, professional distributor leaders thrive as they inspire and empower others. Distributors’ lives are better today because they joined Nu Skin. we are committed to providing the best opportunity to make your dreams a reality.

“ We found that with Nu Skin, it’s like landing in the perfect place with the perfect company that has everything in place. The timing is perfect and the products are amazing!”

ROZ HOBBs BluE DIamoND EXECuTIvE

ENsURING MAxIMUM PAyOUT WITH NU sKIN’s REvOLUTIONARy WEALTH MAxIMIZERNu Skin’s Sales Compensation Plan is very simple, but innovative and highly rewarding. Its unique formula has helped Nu Skin stand out in the competitive landscape, setting it on course to generate more commissions for its distributors than any other company. The wealth Maximizer component of the Sales Compensation Plan maximizes distributor payout, demonstrating Nu Skin’s difference and opportunity.

DEMONSTRATINg 27 YEARS OF SuCCESSFOuNDED 1984CuRRENT gLOBAL MARKETS 52PuBLICLY TRADED ON NYSE NuSINDEPENDENT DISTRIBuTORS APPROxIMATELY 800,0002010 REvENuE $1.331 BILLION2010 COMMISSIONS PAID $625+ MILLIONCOMMISSIONS PAID TO DATE MORE THAN $7 BILLION

FACT EvERY 5 DAYS A Nu SKIN DISTRIBuTOR CELEBRATES $1 MILLION IN LIFETIME COMMISSIONS. 1

wEALTH MAxIMIzERMAxIMIZE yOUR BONUs POTENTIAL Every month, Nu Skin automatically analyzes your organization and computes commissions using two different calculations. This revolutionary commission element ensures that we will pay you the maximum commissions possible—a truly differentiating concept.

when you evaluate the plan, you will see that there are significant financial reward offerings when Executive group Sales volume (gSv) is greater than 3,000.

EXTRa EXECuTIvE BoNuS (EEB)

MIN gSv BONuS %

3000 5%

+DouBlE G1 BoNuS (DBlG1)

MIN gSv BONuS %

3000 10%

Earn an extra 5% commission on personal gSv plus 10% commission on the gSv of your g1

Breakaway Executives

TITlE GolD laPIS RuBy EmERalD DIamoND BluE DIamoND

NumBER oF G1 BREakaway EXECuTIvES

1 2,3 4,5 6,7 8,9,10,11 12

1 5%5%

5%5%

5%5%

2

3

4

5

6

Earn up to 5% commission on the gSv of every Breakaway Executive in your organization

oRvOLUME MAxIMIZER DEPTH MAxIMIZER: BREakaway EXECuTIvE BoNuS

wEalTH maXImIZER

EXTRa EXECuTIvE BoNuS

DouBlE G1 BoNuS+

NOw THE quESTION IS... wHERE DO YOu FIT IN?

Us DISTRIBuToR ComPENSaTIoN SummaRy The average commission paid to u.S. Active Distributors each month was $119.36, or $1,432.30 on an annualized basis. In 2010, the average monthly commission paid to u.S. Active Distributors who earned a commission check was $905.57, or $10,866.88 on an annualized basis. Note that these figures do not represent a distributor’s profit, as they do not consider expenses incurred by a distributor in promotion of his/her business and do not include retail markup income. On a monthly basis, an average of 13.18% of u.S. Active Distributors earned a commission check3. Active Distributors represented an average of 39.47% of Total Distributors.41 million Dollar Circle member refers to those independent distributors who are members of the million

Dollar Circle having earned over one million dollars in commissions over the life of their involvement with Nu Skin. There are, however, no guarantees of success. Not all distributors make money. For a complete summary of distributor earnings/bonuses paid to distributors at all levels within the Sales Compensation Plan, please contact the company at 800-487-1000 or go to www. nuskin.com.

2 To qualify for any pin level you must meet all requirements of the Sales Compensation Plan, including retail sales. For a complete summary of the Sales Compensation Plan please contact the company at 800-487-1000 or go to nuskin.com or pharmanex.com.

3 This number is calculated by adding the average percentage of active Distributors in the above table.4 This percentage is obtained by taking the total average of monthly actives and dividing it by the

total average of Distributors on a monthly basis. “Total Distributors” includes all u.S. Distributors who either signed an agreement or renewed their distributorship during 2010 irrespective of their purchasing products, promotional materials, or services or earning commissions.‘Distributor’ numbers do not include retail or preferred customer accounts.

CANADA DISTRIBuToR ComPENSaTIoN SummaRy The total amount for a typical distributor is based on anyone that had personal volume or sponsoring activity in December 2010 and that received at least one commission check in 2010. A typical distributor earned $516.36 (CAD) in 2010 and this constitutes 83% of all active participants. The remaining participants are Executive level and above. A ‘typical’ distributor excludes those distributors who have been in the plan for less than one year.

Nu SKIN wealth isn’t about the number of zeroes at the end of your bank statement— it’s about quality of life and living comfortably. People who can enjoy life’s journey and make their dreams reality are wealthy. while Nu Skin is known as a company of leaders, and over 700 worldwide Distributors (and counting) have generated more than $1 million in bonuses and commissions since 1984, we have also helped large numbers of people become “thousand-aires.” These are people who are realizing incremental income through our opportunity, income that is enhancing their quality of life. what could you do with an extra $1,000 a month? No matter how you define wealth personally, Nu Skin can help you achieve it.

DIsTRIBUTOR TITLEMONTHLy AvERAGE

COMMIssION AT EACH LEvEL

ANNUALIZED COMMIssIONs1

AvERAGE % OF ACTIvE

DIsTRIBUTORs2

Active Distributor Earning a Check (Non-Executive)

$50 $600 6.52%

qualifying Executive $199 $2,388 1.15%

Provisional Executive $40 $480 0.37%

Executive $414 $4,968 2.92%

gold Executive $757 $9,084 1.01%

Lapis Executive $1,267 $15,204 0.64%

Ruby Executive $2,534 $30,408 0.25%

Emerald Executive $4,910 $58,920 0.08%

Diamond Executive $9,961 $119,532 0.09%Blue Diamond Executive $47,410 $568,920 0.14%

© 2011 Nu Skin75WestCenterStreet•Provo,UT84601•1-800-487-1000 • www.nuskinusa.com

Nu Skin Canada 3350RidgewayDriveUnit#1•Mississauga,Ontario,Canada•L5L 5z9 1-800-487-1000 • www.nuskin.com/canada

90024452/5

DIsTRIBUTOR TITLE ANNUAL EARNING (CAN $)

ANNUAL AvERAGE EARNINGs (CAN $)

% OF ExECUTIvE DIsTRIBUTORs

Executive $1,437,532.60 $4,728.73 56.72%

gold Executive $965,257.38 $8,618.37 20.90%

Lapis Executive $1,214,043.13 $18,120.05 12.50%

Ruby Executive $862,732.30 $30,811.87 5.22%

Emerald Executive $453,205.87 $75,534.31 1.12%

Diamond Executive $1,082,607.99 $108,260.80 1.87%

Blue Diamond Executive $2,202,335.66 $244,703.96 1.68%