The development of Tourism in la Réunion,

A key dimension for Air Austral

Mr. Marie-Joseph Malé – Chairman & CEO of Air Austral

Air Austral,

A leading airline in the Indian Ocean

a French Airline based in « La Réunion »

P3

ALL ABOUT THE COMPANY

P4

Long Haul • 3 Boeing 777-300 ER

• 1 Boeing 777-200 LR

Medium & Short Haul • 2 Boeing 737-800

• 3 ATR 72-500

A Young and Modern Fleet

Avg age

3 years

Avg age

3 years

Avg age

7 years

•Air Austral, the leader on Reunion and Paris route

Réunion-Paris:

P5

OUR POSITIONING

12 services a week

40 % of market share

•A leading position for regional services •A high level of Quality of service •Safety/security as the Top Priority

P6

AN IMPROVING FINANCIAL SITUATION

•Loss making in 2011-2012

•A restructuring plan launched in June 2012 •Perspective of return to profit for this exercise

•Profit making for 2 decades

AIR TRANSPORT & TOURISM

P8

Air Transport is an integral but one part of tourism offer

er ATTRACTIVENESS OF THE DESTINATION

Accomodation/Leisures

Specificity of the destination

ACCESSIBILITY AND ITS ATTRACTIVENESS

Transport

Product

Access

Tourism offer

Infrastrucrures

P9

How does Air Transport participate ?

•BY IMPACTING ACCESSIBILITY AND ITS ATTRACTIVENESS

P10

THREE AVENUES

EXTENDING COOPERATION

RESPONDING & STIMULATING

DEMAND

ENHANCING CONNECTIVITY

Direct links with the largest potential inbound market

P11

CDG

ENHANCING CONNECTIVITY

Access through CDG to major secondary inbound markets

Allemagne / Belgique / Suisse

Improve connectivity in RUN to Indian Ocean : scheduling , transfer facilitation ,…

Put La Réunion and Mayotte in phase by creating a hub in Dzaoudzi in connection with UU flights

EWA

Lufthansa, TGV Air, Thalys, Jet Airways

P12

EXTENDING COOPERATION

•Cooperation agreements

Code share with our partners in Indian Ocean Air Mauritius - Air Madagascar

•Development of partnerships with airlines in Indian Ocean

•Support for tourism partners Eductour, joint promotion, travel facilities…

•Offer capacity adapted to seasons •Offer a competitive pricing

P13

RESPONDING & STIMULATING THE DEMAND

One dilemma:

Costs

Incomes

Thank you for your attention