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The Customer Centric Way The Customer Centric Way to Obtain Wireless Numbers to Obtain Wireless Numbers
Through Directory Through Directory Assistance Assistance
InfoprovalBy
Patents Pending
Click to Proceed
NxSteps Communications
NxSteps Communications
TAKING THE NXSTEP
Confidential and Proprietary 2Copyright NxSteps 2007
Problem
In a called party pays environment, privacy groups are concerned that marketer’s will have easy access to
mobile subscribers.
In a called party pays environment, privacy groups are concerned that marketer’s will have easy access to
mobile subscribers.
SPAM
Privacy
TELEMARKETINGTELEMARKETING
Click to Proceed
NxSteps Communications
NxSteps Communications
TAKING THE NXSTEP
Confidential and Proprietary 3Copyright NxSteps 2007
Background
Wireless number in directory service has been widely discussed in the mobile industry
Cingular (at&t Mobility) early industry leaderVerizon resisted idea on privacy basis Opt-out / Opt-inPenalties for telemarketing use of directoryService will happen
How remains unansweredClick to Proceed
NxSteps Communications
NxSteps Communications
TAKING THE NXSTEP
Confidential and Proprietary 4Copyright NxSteps 2007
Social Need for Wireless Directory Assistance
Certain safety and security needs warrant mobile numbers being offered in the directory
Users are migrating to a mobile phoneMobile number ‘indexing service’ will become a must to allow future communications
Examples:A babysitter needs to contact the parents in an emergencyA school needs to contact a parent who is not in the officeAn elderly parent is taken to the hospital and can not remember their care giver’s cell numberA loved one is in an accident and is not able to give a contact number
Click to Proceed
NxSteps Communications
NxSteps Communications
TAKING THE NXSTEP
Confidential and Proprietary 5Copyright NxSteps 2007
NxSteps Solution Infoproval
Infoproval allows the mobile operator to ask for subscriber permission to release directory information
Per occurrence basis
Allow subscriber to:Always accept
Always reject
From OpCo – John Smith 404-843-0431 is requesting yourDirectory information. May we release it?YesCall Now / MoreYes
From OpCo – John Smith 404-843-0431 is requesting yourDirectory information. May we release it?YesCall / MoreYes
Click to Proceed
NxSteps Communications
NxSteps Communications
TAKING THE NXSTEP
Confidential and Proprietary 6Copyright NxSteps 2007
Infoproval Service Offering
Send Premission
Screentime out
or proceedmessage
Dial *67 and
Phone Number
Dial
Phone Number
From OpCo – John Smith
404-843-0431 is requesting your
directory information. May we
release it?
Yes
Call / More
You can call John Smith
404-843-0431 while blocking your
calling identification.
Would you like to call now?
Call – block my ID
Call – show my ID
From OpCo – 2:30
Tuesday September 22 ndJohn
Smith 404-843-0431 requested
your directory information.
Call Now
Release information
More
SendPremission
Click to Proceed
NxSteps Communications
NxSteps Communications
TAKING THE NXSTEP
Confidential and Proprietary 7Copyright NxSteps 2007
Infoproval Service Offering – Fully Developed
Subscribers can set their mobile to automatically respond to a permission request
Always Accept / Reject
You will be asked each
time a request for your
directory information
is received,
We will ask your permission to
release your information when
others request it through directory
assistance. You can set your phone
to automatically respond to
Directory inquiries. How would you
like to handle these inquiries?
Always accept
Always decline
Ask me every time
Set to alwaysreleases
information
Set to alwayswithhold
information
Set to alwayswithhold
information
Set to userinquiry
XXXXXX
XXXXXX
XXXXXX
Directory assistance
Your mobile will
now accept all requests
of this type.
Your mobile will
now decline all requests
of this type.
Applications Menu
Tuesday September 22nd John
Smith requested your directory
information. Your mobile was
set to automatically accept these
requests.
Change auto response
Call now
Splash Screen Always accept only
You can call John Smith
404-843-0431 while blocking your
calling identification.
Would you like to call now?
Yes and block my number
Yes - do not block my ID
No
Click to Proceed
NxSteps Communications
NxSteps Communications
TAKING THE NXSTEP
Confidential and Proprietary 8Copyright NxSteps 2007
Significant High Margin Opportunity
US Cellular Industry200M customers
5-18 DA calls per customer / yr
$1.25 - $1.75 average charge for DA call
Cellular operator gets 30% - 50% of DA
Yearly RecurringRevenues
$607Mto
$1097M
$0.25+$0.25+APRU Increase!!!APRU Increase!!!
Click to Proceed
NxSteps Communications
NxSteps Communications
TAKING THE NXSTEP
Confidential and Proprietary 9Copyright NxSteps 2007
Infoproval Key Benefits
Consumer controls access to their informationAnswer a real defined need in the market
Resonates well with consumers and privacy advocates
High margin 1/3rd of a billion opportunity for at&t
Many have pursued this market because of size and profitability
No answer for the privacy issue
Does not allow others to erode information service revenues
Free / 1-800 411 providers, Skype, New entrants
Highly profitable for all constituent groups
Click to Proceed