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THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
CBRE RESEARCH
THE COWORKING OFFICE
A NEW ERA OF WORKING PLATFORMS
02/
The Current State of Coworking Office
03/
Advantages and Risks
04/
Outlook
01/
Introduction Page 3
Page 7
Page 16
Page 18
01/
INTRODUCTION
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
4
EXECUT IVE SUMMARY
Over the past 24 months, the Tokyo office leasing market
has seen an increasing number of cases involving tenants
pre-leasing office space for coworking. According to the
results of an occupier survey conducted by CBRE*, 23% of
companies with an office in the Tokyo 23 wards said that
they were either already using an agile workplace such as
a coworking office, or intended to do so within the next
year (Figure 1). With many new coworking offices having
opened during the period, it appears as if there is a
sudden boom for this type of workplace.
However, currently there is no legal or market definition of
coworking offices, thus making it challenging to assess the
current market situation. This report by CBRE aims to
arrive at a definition of coworking offices by comparing
various types of agile workplace, as well as to provide an
overview of the market.
KEY FINDING INCLUDE:
GROWING INTEREST AMONG LARGE ENTERPRISES DRIVES RAPID
EXPANSION OF COWORKING OFFICES
The coworking office market in central Tokyo amounts to 346 sites totaling 66,000
tsubo (estimate as of September 2018). This represents 1.0% of the total floor area of
the office leasing market in the Tokyo 23 wards.
The space taken up for coworking space as a percentage of total take-up in the
Tokyo 23 wards has grown steadily in recent years, reaching 7.9% in 2018.
Previously, most coworking offices were small-scale offices targeting individuals or
start-ups whose aim for using such offices was to keep down costs. Recent years,
however, have seen the emergence of large-scale coworking offices, which has led to
large companies also taking interest as a means of improving productivity and
employee convenience.
COWORKING OFFICES ALSO INFLUENCING CONVENTIONAL OFFICES
There are number of reasons why the adoption of coworking will continue to
increase, including the growing need for flexibility in workplace, working hours and
lease contracts, as well as changes in accounting standards. If usage continues to
spread among major corporations, it could also change the way in which
conventional offices are operated.
Given the anticipated expansion in the size of the coworking office market and the
increasing presence of coworking within the office leasing market, CBRE believes that
it is essential for investors, developers and occupiers to continue to monitor the trends
in this market.
Source: *JAPAN OCCUPIER SURVEY REPORT 2018, CBRE, September 2018.
Already Using, or Intend to Do
So Within the Next Year
23%
Figure 1: Use of Agile Workplace
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
5
DEF IN IT ION OF COWORKING OFF ICE (& THE SCOPE OF SURVEY )
There is still no commonly accepted definition
of a coworking office. Facilities that refer to
themselves as coworking offices feature a
variety of space configurations and services. In
order to ascertain the current state of the
coworking office market, which is the objective
of this report, the term must firstly be defined.
A “shared office” generally refers to the format
of sharing desks and meeting rooms with other
users. However, a coworking office places
emphasis on communication. As such, in
addition to all the features of a shared office,
coworking offices hold events and include
features that encourage interaction amongst the
users. This being the case, a coworking office
can be defined as follows:
A workspace in which individuals or persons from different companies share the same
space, and which provides hardware as well as software that encourage
communication among users.
Note: “Hardware as well as software that encourage communication among users" include spaces for
holding events, systems that allow users' skills and business fields to be shared within the community
(e.g. bulletin boards, dedicated SNS, etc.), or community managers who facilitate or promote business
networking among users.
5
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
6
DIFFERENCES BETWEEN COWORKING OFF ICES AND
OTHER FORMS OF AGILE WORKPLACES
Note: Even among offices that correspond to the definition of a coworking office, there are many forms of hybrid office that are a cross between a serviced office and rental office.
When collating information on coworking offices for this report, CBRE focused on offices that met the two mandatory conditions for a coworking office.
(Ref.) General
OfficeSOHO Rental Office
Serviced
OfficeShared Office
Coworking
Office
Execution of lease agreement
(Leasing of floor area)
Internal finishing/decoration,
communications equipment
installation, furniture/equipment
procurement by user
Dedicated space
Residential equipment such as
dedicated kitchen, shower room
Shared desks and meeting
rooms, etc.
Reception, telephone/postal mail
and other services
Hardware as well as software
that encourage communication
among users
Agile Workplace Formats
6
Mandatory
Condition
02/
THE CURRENT STATE
OF COWORKING
OFFICE
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
8
COWORKING OFF ICES FROM AN OFF ICE STOCK PERSPECT IVE
ST I LL A SMALL PORT ION OF THE TOTAL LEASABLE OFF ICE STOCK
CBRE data for office space
that meets the mandatory
conditions for a coworking
office show that there are
currently 346 such sites in
central Tokyo, amounting to
66,000 tsubo.
This equates to 1.0% of the
net leasable area in the
Tokyo 23 wards* (although
not all coworking offices are
found in buildings that are
included in CBRE’s basket).
Compared with the total
office stock, the presence of
coworking offices within the
office leasing market remains
small.
Source: CBRE, September 2018.
* As of Q2 2018. Covers buildings located in office markets with a gross floor area of 1,000 tsubo or more, and compliant with the new earthquake resistance standards
Figure 2: Comparison of Office Market Size and Coworking Office Market Size
Coworking Office
Market Size in Tokyo
Approx. 66,000 Tsubo
Across 346 Sites
(estimate as of September 2018)
Tokyo 23 Wards
Net Leasable Area*
Approx. 6.93 Million Tsubo
8
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
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COWORKING OFF ICES FROM A TAKE -UP PERSPECT IVE
RAP IDLY GROWING PRESENCE
必須要件
While the coworking office market is still small
on a stock comparison basis, its presence is
growing rapidly in terms of floor take-up.
The number of new coworking offices has
been increasing since 2010, with the market
growing especially rapidly in 2017 and 2018.
The floor area established in the 17-year
period to 2016 (total of 33,000 tsubo) has
been exceeded in those two years.
The amount of space taken up in Tokyo 23
wards for coworking space each year had
accounted for less than 0.5% of the total office
take-up until around 2009. This percentage
started rising from 2010, jumping to almost
8% in H1 2018.
Note: Does not include coworking offices where the timing of establishment is unknown
Source: CBRE, September 2018.
0
20
40
60
80
100
0
5,000
10,000
15,000
20,000
25,000
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
201
0
20
11
20
12
20
13
20
14
20
15
20
16
20
17
20
18
F
(tsubo)New Established Floor Area Number of New Sites (RHS)
Figure 3: Established Coworking Office Floor Area and Number of Established Sites
in Tokyo
2.3%
7.9%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
20
00
20
01
20
02
20
03
20
04
200
5
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
20
16
201
7
H1
2
01
8
Figure 4: Space Taken Up for Coworking Space as a Percentage of Total Office Take-
up in the Tokyo 23 Wards
9
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
10
6,63
6
10
,9
41
22
,7
47
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
-15%
-10%
-5%
0%
5%
10%
15%
SOCIAL BACKGROUND TO GROWTH
COWORKING OFF ICES SET FOR EXPANSION PHASE FOLLOWING IN IT IAL EMER GENCE AND DIFFUSION
2003 Small and Medium-sized Enterprise Support Act
Establishment of the special scheme allowing companies
with capital of 1 yen supported increase in start-ups
2006 Revised Companies Act put into effect
Abolition of minimum capital system and systemisation of
limited liability companies further promoted start-ups
2010 Office vacancy rate reaches 7% level (Q2 2010)
Start-ups increase y-o-y for the first time since the global
financial crisis
2011 Great East Japan Earthquake
Use of coworking offices as bases for reconstructions
Growing need for office decentralisation for business
continuity and remote working
2015 Conference for the Japan Plan for Dynamic Engagement
of All Citizens ("Ichioku Sokatsuyaku Kokumin Kaigi")
Increasing demand for an environment in which women
and the elderly can work more easily
2016 Council for the Realisation of Work Style Reform,
productivity revolution policy
With the population declining, improving productivity
becomes an urgent issue for companies
2017 Launch of Telework Day
Note: Number of registration of incorporation
Figure 5: New Coworking Office Opening, Number of Business Start-Ups* (YoY) and Vacancy Rate
Source: Ministry of Justice, CBRE, September 2018.
Initial Emergence Diffusion
Phase
Expansion
Phase
New Openings (tsubo)
Number of Business Start-Ups (YoY, RHS)
Tokyo 23 Wards Office Vacancy Rate (LHS)
10
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
11
FOUR FACTORS SUPPORT ING GROWTH
COWORKING OFF ICES CAPTURE NEW DEMAND
The increase in coworking
offices has been driven by
four main factors. These are
(1) The increase in business
start-ups; (2) Buildings
owners’ leasing strategy
during periods of high
vacancy; (3) the growing
need for remote working;
and (4) addressing the issue
of enhancing productivity.
In tackling these factors, the
types of coworking office
are also diversifying.
Currently, there are broadly
four types.
SME*-type
Coworking
Satellite-type
Coworking
Regional
Revitalization-type
Coworking
Enterprise-type
Coworking
Location
trends
Urban type,
Suburban type
Suburban type (near
main railway stations)
Suburban, Major
regional citiesUrban
Size
TrendsSmall to Medium Size Small size Small size Large size
User
Segment
SMEs, Individuals, and
Start-upsLarge Companies SMEs
Small to Large
Companies
*Small and Mid-size Enterprise
The Increase in
Business Start-Ups
Growing demand for offices that
enable a business to start instantly
at low cost
Leasing Strategy During Periods of
High Vacancy
Letting space to coworking operators that
utilise large units
Need for Remote Working
Preparation for disaster risk, and
measures to retain and secure
human resources
Means of Enhancing Productivity
Engaging with cultures outside of the
organisation, gaining expertise and also
collaborating, or hiring skilled human
resources
Source: CBRE, September 2018.
11
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
12
COWORKING OFF ICES FROM A LOCAT ION PERSPECT IVE
NOT NECESSAR ILY CORRELATED WITH OFF ICE DENS ITY
By area, the coworking office market is biggest in Marunouchi/Otemachi, followed by Roppongi/Akasaka and Shibuya/Ebisu.
As a proportion of the office leasing market, the biggest areas in descending order are Tokyo west, Shibuya/Ebisu, Roppongi/Akasaka and
Marunouchi/Otemachi. Coworking offices are expanding primarily in areas where IT, finance (Fintech) and start-up firms are concentrated.
In Kanda/Iidabashi, Shinjuku and Shinagawa/Tamachi, coworking offices have a relatively low share of the office leasing market. This is thought to be
mainly because these areas have a high concentration of business sectors where a high level of security is required, such as law firms and insurance
companies. The ratio of coworking offices is also low in areas where large manufacturers are typically concentrated.
Figure 6: Coworking Office Market by Area and Share of Office Leasing Market
Source: CBRE, September 2018.
12
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0
2,000
4,000
6,000
8,000
10,000
12,000
(tsubo)
Coworking office market size Percentage of net leasable area (RHS)
Marunouchi /
Otemachi
Roppongi /
Akasaka
Shibuya / Ebisu
Yaesu /
Nihombashi
Kanda / Iidabashi
Shinjuku
Toranomon /
Shiodome
Osaki
Shinagawa /
Tamachi
Tokyo North
Tokyo South
Tokyo West
Tokyo East
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
13
Marunouchi /
Otemachi
Roppongi /
Akasaka
Shibuya / Ebisu
Yaesu /
Nihombashi
Kanda / Iidabashi
Shinjuku
Toranomon /
Shiodome
Osaki
Shinagawa /
Tamachi
Tokyo North
Tokyo South
Tokyo
West
Tokyo
East
COWORKING OFF ICES FROM A SCALE PERSPECT IVE
S IZE OF COWORKING OFF ICES D IFFER ACCORDING TO USER SEGMENT
必須要件 In descending order, the number of coworking offices is highest in Tokyo west, Shibuya/Ebisu, Kanda/Iidabashi, Yaesu/Nihombashi and
Roppongi/Akasaka.
In the Tokyo west area, almost all coworking offices are small offices under 50 tsubo. In many cases, these are used by small community-based
companies and individuals. There is also strong demand in this area for satellite offices and touchdown offices in order to mitigate travelling. There
are many coworking offices with childcare facilities and other services designed to lighten the burden on working parents with young children.
There are also many offices in Shibuya/Ebisu, with floor area ranging from small to large. These offices accommodate a wide range of firms, from
start-ups to more established companies, and are supported by a demand segment with a strong preference for a specific area.
While the number of coworking office sites in Marunouchi/Otemachi is small, many are large coworking offices with a high-level add-on services,
which aim to appeal to a certain size of company.
Figure 7: Number of Sites by Scale
Source: CBRE, September 2018. Note: From left to right in descending order of market size
0
10
20
30
40
50
60
Under 50 tsubo 50 - 100 tsubo 100 - 200 tsubo 200 tsubo or more
13
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
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COWORKING OFF ICES FROM A BU I LD ING GRADE PERSPECT IVE
COWORKING OFF ICES FOR LARGE ENTERPRISES ST I L L L IM ITED
必須要件 Of the 346 coworking office sites, 276
(80% ) are located in offices rated below
Grade B standard, or in non-office facilities
(e.g. residential, hotel, logistics facility, public
facility).
Many are located in relatively old buildings.
In fact, some users of coworking offices
appear to like the industrial or vintage
design of older properties, and actively seek
such buildings.
On the other hand, there is a risk that a
coworking office in an older building could
close for renovations or redevelopment,
leading to the loss of the community for the
users.
From an employee safety perspective, it is
difficult for companies to move into
properties lacking earthquake resistance.
This concern forces them to use coworking
offices situated in buildings of a certain
grade, but the options here are still extremely
limited.
26 31
13
276
0 5 0
62
12,444
9,294
3,095
41,128
0 904 0
3,562
■Number of Sites ■Floor Area (tsubo) (as of September 2018)
■Number of Sites Closed ■Closed Floor Area (tsubo) (since 2005)
Figure 8: Type of Building Occupied
*Refer to the end of the report for definitions of grades
Grade A Grade A minus Grade B Others
Source: CBRE, September 2018.
14
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
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COWORKING OFF ICES FROM A COST PERSPECT IVE
RUNNING COSTS TEND TO BE LOWER THAN TYP ICAL OFF ICES
CBRE conducted a study comparing the
monthly fees for coworking office hot desks*
with the assumed achievable rent for general
offices. In order to make a comparison on the
same tsubo unit price basis as general offices,
we used the average floor area per desk (1.6
tsubo) to obtain the tsubo unit price.
On a per-tsubo basis, the running costs of
coworking offices are estimated to be slightly
lower than the rent of a typical office.
Coworking offices also require less
finishing/decoration work and communications
installation work when moving in. With no
costs for restoring the premises to their original
condition when moving out, there are cost
advantages both when taking up and vacating.
On the other hand, given that hot desks are
shared by several people, there is the risk of all
the desks being occupied and unavailable for
use.
The level of usage fee for coworking offices,
like the rent in general offices, is affected by
the building grade. This is because the usage
fees are determined based on the rent paid by
the coworking operator to the building owner.
Figure 9: Type of Building Occupied and Usage Fee
*Hot desk: A "free address" desk shared with other users.
There is no private room or fixed desk.
15
*Refer to the end of the report for definitions of grades
**Monthly hot desk usage fee (publicly available data) is divided by average floor area per desk (1.6 tsubo) to obtain
the tsubo unit price
***Typical office assumed achievable rent has not been calculated for Others
Grade A Grade A-Minus Grade B Others
36,550
25,500
21,800
N/A
***
27,300
23,600
16,200
12,600
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
(JPY/tsubo)Typical Office Assumed Achievable Rent
Coworking Office Average Usage Fee**
Source: CBRE, September 2018.
03/
ADVANTAGES AND
RISKS
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
17
ADVANTAGES AND R ISKS
(USER PERSPECT IVE / BU I LD ING OWNER PERSPECT IVE )
必須要件
Advantage Risk
• Initial costs (internal finishing/decoration costs,
communication costs, furniture and fixtures) and running
costs are kept down
• As a general rule, costs for restoration to the original
condition are not required
• Possible to quickly establish and vacate an office
• Can engage with other cultures and expertise outside of
the organisation (potential for business collaboration, no
cost involved in meeting people)
• Security (Wi-Fi sharing, PC/documents being seen by others,
telephone)
• Limited understanding by customers
• As a single hot desk is used by several people, all the desks could
be occupied and unavailable
• Risk of not being able to concentrate on work due to background
music, conversations, events, etc.
• Office could be closed irrespective of the user’s own plans
• As a single desk is used by several people, income from
running costs could be higher than with general office
• A business can be established in a wider range of
locations than with typical offices (even possible in a
residential area)
• Can accommodate temporary expansion of floor area
by tenants which would help to retain tenants
• There are costs including initial costs of finishing/decoration,
furniture and fixtures, etc., and maintenance costs
• Higher complexity of operation (short-term vacation risk, need to
provide value-added services, need to provide an environment
that is available for use when wanted through appropriate control
of user numbers)
• An unspecified large number of people come in and out not just at
normal times, but also when events are held, so there is a risk that
other tenants will keep a distance
• Can accommodate temporary expansion of floor area
by tenants which would help to retain tenants
• Complex operation involving a large number of small-
scale tenants can be contracted out, which is easier than
forming direct agreements with individual end users
• Weaker relationships with tenants
• An unspecified large number of people come in and out not just at
normal times, but also when events are held, so there is a risk that
other tenants will keep a distanceBuilding Owner
(Management contract /
lease)
Building Owner
(Self-management)
User
17
Here, we consider the advantages and risks of using or installing a coworking office, from the user’s as well as building owner's perspectives.
Of note, various measure are implemented in many cases to manage the risks shown below.
04/
OUTLOOK
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
19
OUTLOOK
必須要件As described in the previous slides, there are four main factors driving the
increase in coworking offices. These are the increase in business start-ups,
building owners’ leasing strategy during periods of high vacancy, the need for
remote working, and means of enhancing productivity. In considering the outlook
for coworking offices, we will first look at these factors that have led to the growth
in coworking offices to date.
Outlook for “Increase in Business Start-Ups“
Needless to say, the number of start-ups is dependent on economic trends.
Recently, concerns have emerged that the consumption tax hike could lead
to an economic downturn. However, while the last consumption tax hike in
2014 dampened consumer spending, the number of new company
registrations actually rose. This indicates that the main focus should
actually be on global economic trends. While there is some downside risk,
growth is expected to remain firm and the number of start-ups is likely to
maintain a positive trend in the mid- to long-term. As a result, demand for
coworking offices should also increase. The number of start-ups who
operate coworking offices may also increase. Meanwhile, the rapid growth
of the coworking industry as a whole is set to negatively impact some of
the existing smaller coworking office providers and spaces.
Outlook for “Building Owners’ Leasing Strategy During Periods of High
Vacancy“
With vacancy rates in Tokyo currently at their lowest levels since CBRE's
surveys began, building owners are not actively seeking to attract
coworking operators to fill vacant space. However, there are concerns that
the supply-demand balance will be impacted by the expected large-scale
supply of new office buildings in 2020.
19
Outlook for “Need for Remote Working“
Japan continues to suffer from a serious labour shortage and a falling
working age population. The need to attract and retain new personnel
is expected to result in companies offering greater flexibility in work
location and working hours. Coworking offices are expected to benefit
from this demand.
Outlook for “Enhancing Productivity“
Enhancing productivity will be critical for companies if they are to
navigate the labour shortage. Communication is key to realising this
kind of innovation, and the use of coworking offices as the platform for
enhancing productivity could spread.
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
20
OUTLOOK
必須要件Other new factors that could lead to more coworking offices include:
Change of IFRS Lease Accounting Standards
(Lease Cost Off-Balance Requirement)
Effective from 2019, International Financial Reporting Standard (IFRS) 16
will change the accounting practices for occupiers of real estate, requiring
them to capitalize most leases on balance sheets. However, coworking
offices are expected to be allowed to continue being expensed. This could
encourage occupiers seek more flexible or short-term office space to
manage the impact to their balance sheets.
Shorter Business Cycles
vs Longer Lease Contracts
Digitalisation is hastening the speed of technological innovation and
driving rapid change in consumer habits and requirements. On the other
hand, lease contracts tend to be longer as landlords aim for stable
operations amidst large-scale supply of new office buildings in Tokyo.
Coworking offices could be used to gain flexibility in contract terms, so as
to synchronise with the ebb and flow of business.
20
In summary, the coworking market looks set to continue expanding. If
usage continues to spread among major corporations, it could result in
changes to the way in which conventional offices are operated. Given the
anticipated expansion in the size of the coworking office market and the
increasing presence of coworking within the office leasing market, CBRE
believes that it is essential for investors, developers and occupiers to closely
monitor its trends.
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
21
必須要件
Tokyo Central 5 Wards Tokyo 23 Wards
Grade AGrade A
minusGrade B Sub-Grade
less than 11 years old Building complying to the 1981 anti-seismic standards
82 249 559 1,393
1.46 million tsubo 2.52 million tsubo 1.39 million tsubo
GFA ≧10,000 tsubo
NLA ≧6,500 tsubo
Typical floor plate ≧500 tsubo
GFA ≧1,000 tsuboGFA ≧7,000 tsubo
NLA ≧4,500 tsubo
Typical floor plate ≧250 tsubo Typical floor plate ≧200 tsubo
2,000 ≦ GFA < 7,000 tsuboSize
Age
Number of
Buildings
NLA
(Total Stock)1.50 million tsubo
Note: Above are basic definitions, to which there are exceptions
Figure 10: Definitions of Grades in Tokyo 23 Wards
21
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
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WORKPLACE STRATEGY
Office environments are increasingly being configured to support the realization of corporate goals; the improvement
of collaboration or productivity, the reduction of operating costs, or the promotion of diverse working styles. Office
environments that support the achievement of such goals and realization of management strategies can only be
created through the right strategies and processes. CBRE's Workplace Strategy (WPS) Team uses its unique insights to
establish workplace strategies that promote new working styles, and it works alongside clients to successfully
implement transformations.
Advisory Based on Surveys
Experts with experience in building a diverse range of workplace
strategies support customers throughout the entire process, from
on-site surveys through to strategy and reform in the way of
thinking.
A Cutting-Edge In-House Workplace
In 2015, CBRE won the Nikkei New Office Promotion Award.
The advice we offer reflects our day-to-day experience of
workplace innovation.
Drawing on Global Expertise
CBRE's more than 270 members worldwide have built up and
share their expertise as workplace strategy experts.
"WorkStyle Transformation” and "Workplace
Transformation"
To achieve successful workstyle transformation, it is effective to
implement workplace transformation.
We provide workplace solutions tailored to your business goals.
Analysis and Knowledge Based on
Use of a Real Coworking Office
CBRE's Workplace Strategy (WPS) Team believes that coworking
offices could bring about the spread of new Activity Based
Working (ABW). To be able to provide consulting and solutions
based on experience, we have actually worked in various
coworking offices.
Survey Time
255 Hours in TotalSurvey Duration: April to August 2018 Survey Staff: 10 Persons
33 Site VisitedAreas: Chiyoda-ku, Chuo-ku, Minato-ku,
Shinjuku-ku, Shibuya-ku, etc.
22
THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
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COWORKING OFF ICE: USAGE CHECKL IST
必須要件Clarify the objectives and expected benefits of the coworking office.
e.g. Enhanced productivity (reducing commuting/travel time, ensuring concentrated work time)
Collaboration with external parties (launching new businesses, etc.)
1
2
3
4
6
Based on 1, set benefit indicators and perform evaluation.
When selecting the coworking office, take the following into consideration.
Area, cost, size.
Users' usage goals (solo work, collaboration or networking?). Does the environment suit the individuals' working style?
Does the user segment and internal atmosphere match the existing corporate culture? And if looking to achieve reform, does it support this
goal?
Amenities/services and security level. Does it have the required facilities?
Establish a drop-in and trial period, and consider what benefits have been gained from the coworking office.
Give feedback within the company and team
The management team should take the lead in using the coworking office and act as role models, while also sharing the usage objectives within
the department.
7The management team should draw up guidelines for internal communication and share these within the department.
5When a company that previously used a conventional office introduces a coworking office, make preparations for the change.
Establish rules in consultation with the HR and Legal departments, including work system, working time management, information management,
and crisis management rules.
Based on our exper ience o f work ing in a cowork ing of f i ce , we be l ieve tha t when in t roduc ing a coworking of f i ce as
a new work space, the max imum benef i t can be ga ined by tak ing the fo l lowing po in t s in to cons idera t ion.
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THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
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THE COWORKING OFFICE - A NEW ERA OF WORKING PLATFORMS | CBRE RESEARCH© 2018 CBRE, INC.
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