THE CORRELATES OF UNIVERSITY STUDENTS’ PSYCHOSOCIAL DISPOSITION AND INTENTION TO PURCHASE ORGANIC FOOD PRODUCTS

8/18/2019 THE CORRELATES OF UNIVERSITY STUDENTS’ PSYCHOSOCIAL DISPOSITION AND INTENTION TO PURCHASE ORGANIC FOOD PRODUCTS

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THE CORRELATES OF UNIVERSITY STUDENTS’

PSYCHOSOCIAL DISPOSITION AND INTENTION TOPURCHASE ORGANIC FOOD PRODUCTS

NIHAYATUL HUSNA BINTI ZAMAKHSARIBACHELOR OF HEALTH ADMINISTRATION (HONS.)


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THE CORRELATES OF UNIVERSITY STUDENTS’PSYCHOSOCIAL DISPOSITION AND INTENTION TO PURCHASE

ORGANIC FOOD PRODUCTS

Prepared for:AI !A"AL


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ABSTRACT

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TABLE OF CONTENTS

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CHAPTER 1INTRODUCTION

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LIST OF FIGURES

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CHAPTER 1

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CHAPTER 2

LITERATURE REVIE

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/o.-0r4/0- of Hea0, %e)ef "ode8 7,)/, are per/e)5ed -er)o4-.e--8 per/e)5ed

-4-/ep0)#))0$8 per/e)5ed #e.ef)0-8 a.d per/e)5ed #arr)er-6 D4e 0o 0,e ad5a./ee.0 of

;.o7ede ,o7e5er8 0,)- ode ,a- #ee. e9pa.ded 0o )./4de /4e- 0o a/0)o.8 -ef

eff)/a/$8 a.d o0,er o0)5a0). fa/0or- ree5a.0 0o -pe/)f)/ -04d$6

Co./er.). ora.)/ food p4r/,a-e a.d ).0e.0)o.8 0,ere are 0,ree ree5a.0 H%"

p-$/,o-o/)a /o.-0r4/0-6 T,ere are Per/e)5ed %e.ef)0-8 Per/e)5ed %arr)er-8 a.d Sef

eff)/a/$6 %e/a4-e of 0,e fa/0 0,a0 ora.)/ food /o.-4p0)o. ,a- .o0 $e0 -/)e.0)f)/a$

pro5e. 0o pro5)de -4per)or #e.ef)0- 7,e. /opared 0o /o.5e.0)o.a food prod4/0-8

o0,er H%" d)e.-)o.-8 .ae$ Per/e)5ed Se5er)0$8 Per/e)5ed S4-/ep0)#))0$ 7ere .o0re5)e7ed6

T,e f)r-0 re5)e7ed H%" d)e.-)o. )- Per/e)5ed %e.ef)0-6 !a.@ a.d %e/;er

'1>( def).ed per/e)5ed #e.ef)0- a- 0,e #e)ef 0,a0 peope ,a5e8 prop0). 0,e 0o


29/172

1

5a4e '!a.@ %e/;er8 1>(6 T,ere are 0,ree #arr)er- 0,a0 /oo.$ /)0ed 0o pre5e.0

peope fro #4$). ora.)/ food-6 T,e$ )./4de 0,e /o-0 of ora.)/ food8 0,e

a5a)a#))0$ of ora.)/ food ). 0,e ar;e0-8 a.d /o.-4er’- d)-0r4-0 reard). /a)ed

ora.)/ food- 0,e-e5e-6 Go.5).da-a$ '1( aff)red 0,e 7)de pr)/e d)ffere./e

#e07ee. ora.)/ prod4/0- a.d 0,e /o.5e.0)o.a a0er.a0)5e- ).,)#)0 0,e /o.-4er-

fro #4$). ora.)/ food prod4/0- re4ar$6 %e-)de- 0,a08 0,e f).d). fro a -04d$

/o.d4/0ed #$ a.o) a.d Na-pe00) '2**2(8 )de.0)f)ed )--4e- rea0ed 0o ora.)/ food-

a5a)a#))0$6 I. 0,e)r -04d$8 /o.-4er-’ d)ff)/40$ ). e00). ora.)/ food- ). 0,e

ar;e08 d4e 0o ))0ed .4#er of -eer- a.d7)0, ))0ed -ee/0)o.8 ,ad /a4-ed peope

0o -e00e for /o.5e.0)o.a a0er.a0)5e- e5e. 0,o4, o-0 of 0,e 7ere ,),$

o0)5a0ed 0o /o.-4e ora.)/ food prod4/0-6 Ha5). -a)d 0,a08 )0 )- pr4de.0 0o

a/;.o7ede #e,a5)o4r /,a.e )- /o.0).e.0 4po. 0,e re-o4r/e- for 0,e ).0e.ded

#e,a5)o4r 0o 0a;e pa/e6 B)0, re-pe/0 0o fa-0 food /o.-4p0)o.8 a0,o4, 0,e


30/172

2*

Hea0,$ Ea0). "o0)5a0)o.

A.o0,er p-$/,o-o/)a de0er).a.0 ).f4e./e- 0,e re-po.de.0-’ ).0e.0)o. 0o

p4r/,a-e ora.)/ food prod4/0- )- 0,e e5e of o0)5a0)o.6 Var)o4- -04d)e- )de.0)f)ed

o0)5a0)o. 0o ea0 ,ea0,)$ ).f4e./e- 0,e pa00er. of food -ee/0)o. a.d d)e0ar$

a.aee.06 A- Hea0,$ Ea0). S/ae '"HES( or)).a$ ref).ed fro Re4a0)o. of

Ea0). %e,a5)o4r S/ae 'RE%S(8 )0 e5a4a0e- 0,e o0)5a0)o.a adap0a0)o. 0o7ard

,ea0,$ d)e0ar$ a.aee.0 'Pee0er et al 68 2**>(6 E9a).). 0,e /o.-0r4/0- of 0,)-

-/ae8 0,ere are 0,ree o0)5a0)o. d)e.-)o.- a//ord). 0o d)ffere.0 -e0 of #e,a5)o4ra

re4a0or$ -0$e6 T,e-e d)e.-)o.- are ).0r).-)/ o0)5a0)o.8 e90r).-)/ o0)5a0)o.8 a.d

ao0)5a0)o.6 I.0r).-)/ o0)5a0)o. )- #e,a5)o4r 0,a0 -0eered #$ 0,e ).d)5)d4a-

0,e-e5e- 7,)e e90r).-)/ o0)5a0)o. )- a #e,a5)o4r 0,a0 -0eered #$ e90er.a for/e-6

E90r).-)/ o0)5a0)o. /o.-)-0- of fo4r /a0eor)e- 7,)/, are e.ternal regulation8


31/172

21

,er or ,)- -4ar ).0a;e -)p$ #e/a4-e 0,e perfora./e of -4/, #e,a5)o4r )- /o,ere.0

7)0, ,er or ,)- per-o.a oa6

U.);e o0)5a0)o. d)e.-)o.-8 ao0)5a0)o. )- /o.f).ed 7)0,). ).d)5)d4a- 7,o

4.a#e 0o .o0)/e 0,e pro#a#))0)e- #e07ee. 0,e)r a/0)o.- a.d /o.-e


32/172

22

T!$%!-,6 F%,3!#$%

T,e 0,eore0)/a frae7or; de5eoped ). 0,)- -04d$ 7a- #a-ed o. /o.)0)5e

p-$/,o-o/)a /o.-0r4/0- 0a;e. fro 0,e T,eor$ of Pa..ed %e,a5)o4r 'TP%( a.d

Hea0, %e)ef "ode 'H%"(6 T,e-e /o.-0r4/0- 7ere -0re.0,e. #$ 0,e )./4-)o. of

Hea0,$ Ea0). "o0)5a0)o. ea-4re6 A- 0,e 0,eore0)/a frae7or; 4-4a$ )4-0ra0e-

0,e rea0)o.-,)p- #e07ee. 5ar)a#e-8 0,e ).depe.de.0 5ar)a#e- 'IV( ). 0,e /4rre.0

-04d$ 7ere 0,e p-$/,o-o/)a d)-po-)0)o.- of re-po.de.0- ). reard 0o ora.)/ food

prod4/0-6 "ea-4red p-$/,o-o/)a d)-po-)0)o.- 7ere A00)04de8 S4#e/0)5e Nor-8

Per/e)5ed %e,a5)o4r Co.0ro8 Per/e)5ed %e.ef)0- a.d Per/e)5ed %arr)er-8 a.d Hea0,$

Ea0). "o0)5a0)o.6 T,e depe.de.0 5ar)a#e 'DV( o. 0,e o0,er ,a.d8 fo/4-ed o.

ea-4r). re-po.de.0’- #e,a5)o4r ).0e.0)o. 0o p4r/,a-e ora.)/ food prod4/0-6

F)4re 261 )4-0ra0e- 0,e 0,eore0)/a frae7or; for 0,e /4rre.0 -04d$6


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23

F*+%! 2.1

$heoretical 5rame&or6 of the current study that correlates psychosocial disposition

of students &ith the intention to purchase organic food products%

I/&!4!/&!/ V,%,56!

T , e o r $ o f P 3 a . . e d % e , a 5 ) o

4 r

A00)04de

S4#e/0)5e Nor-

Per/e)5ed %e,a5)o4ra

Co.0ro

3 ) e f " o d e 3

Per/e)5ed %e.ef)0-


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2>

Prod4/0-


35/172

2>

CHAPTER ;

METHODOLOGY

T,)- re-ear/, e0,odoo$ /,ap0er e9pa).- e0,odoo)/a a-pe/0- of 0,e

/4rre.0 -04d$ 0,a0 )./4de re-ear/, de-).8 pop4a0)o.8 -ap). 0e/,.)


36/172

2+

P$4+6,$/

Pop4a0)o. refer- 0o 0,e e.0)re ro4p of peope8 e5e.0-8 or 0,).- of ).0ere-0 0,a0

0,e re-ear/,er 7)-,e- 0o ).5e-0)a0e 'Se;ara. %o4)e8 2*13(6 B)0, -pe/)f)/

refere./e 0o 0,)- -04d$8 0,e pop4a0)o. refer- 0o 0,e -04de.0- fro U)T" S,a, Aa6

Fro re)a#e -o4r/e-8 )0 7a- e-0)a0ed 0,a0 0,ere 7ere *8*** a/0)5e -04de.0- e.roed

). 5ar)o4- a/ade)/ d)-/)p).e-6

S,346/* T!-/


37/172

2

-a effe/0 -)@e ' 7 = *61*(8 a0 ea-0 1 -ape- 7o4d #e re


38/172

2?

E.)-, a.4ae8 7)0, 0ra.-a0)o. 7r)00e. ). "aa$ La.4ae6 T,e /o.0e.0 of 0,e


39/172

2

Se/0)o. C: I.0e.0)o. 0o p4r/,a-e ora.)/ food prod4/0-

T,e p4rpo-e of 0,e )0e- /o.0a).ed ). 0,)- -e/0)o. 7a- 0o ea-4re 0,e re-po.de.0’-

).0e.0)o. 0o p4r/,a-e ora.)/ food prod4/0-6 T,ere 7ere fo4r )0e- de5eoped

-pe/)f)/a$ 0o ea-4re 0,e re-po.de.0’- ).0e.0)o. 4-). e.era)-ed e0,od6 S))ar

0o -e/0)o. %8 -e5e. po).0 L);er00$pe -/ae 7a- 4-ed 0o -o)/)0 re-po.de.0’- areee.0

o. 0,e fo4r -0a0ee.0- pro5)ded6

V,6&" $ I/7%+3!/

T,e de5eope.0 of 0,e


40/172

2

CHAPTER >

FINDINGS

T,)- /,ap0er pre-e.0- 0,e re-40 of da0a a.a$-e- perfored o. da0a /oe/0ed

fro 0,e re-po.de.0-6 T,e re-40- are d)-/4--ed ). 0,ree -e/0)o.-6 T,e f)r-0 -e/0)o.

d)-/4--e- 0,e re-40 o. deorap,)/ da0a8 a.d 0,e re-40- of de-/r)p0)5e a.a$-e-

perfored o. ea/, re-ear/, d)e.-)o. /o.0a).ed ). 0,e -04d$ frae7or;6 T,e -e/o.d

-e/0)o. d)-/4--e- re-40 of re)a#))0$ a.a$-e- of de5eoped ).-0r4e.0-8 a.a$-e- o.

.ora)0$ 0e-0- perfored a.d 0,e re-40- of ea. -/ore- /opar)-o. a/ro--

re-po.de.0’- deorap,)/ prof)e-6 T,e 0,)rd -e/0)o. pre-e.0- 0,e re-40 of /orrea0)o.


41/172

3*

S!-$/ A' D!7-%49! A/,6"77

T,)- par0 d)-/4--e- 0,e re-40- of de-/r)p0)5e a.a$-e- perfored o. ea/,


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31

T,56!' >.1

Characteristic of the respondents ;n < '3=>Characteristic n ? To0a ;?>Ae '$ear-( '==

'@ )= '= 3%+)' )+ '=4 33%) )3 + )'%+)4 and above /%3

Ge.der '== ale +=%3 5emale ''' 3%

E0,.)/)0$ '== alay '/3 4%/ 0ndian = =Chinese = =thers )%/

Re))o. '== 0slam '/@ @%@ Buddha = = Hinduism = =Christian ) '%+

"ar)0a S0a04- '==


43/172

32

T,56!' >.2

Characteristic of the respondents ;n < '3=>

Characteristic n ? To0a ;?>


44/172

33

H),e-0 A/ade)/ 4a)f)/a0)o. O#0a).ed '==SP1S$P

Post-high school certification Diploma

'

+')/

''%

'%4@%' Degree '+ @%'

Le5e of /4rre.0 e.roed A/ade)/ Prorae Certificate1Diploma Bachelor,s Degree aster,s Degree PhD

A/ade)/ F)ed of C4rre.0 Prorae edical1Health-related thers

Da)$ "ea Ao7a./e 'R"( '-'+% '-)3%

)4-+% =-/)%

Year of A/ade)/

+'/'''

+'/4

)/@

4 +

'%=%3 3%=%3

'%@%'

/4%/+3%+

%'%

'==

'==

'==

'== 5irst ear )' '+%'Second ear 4 )%$hird ear +@ )+%@

5ourth ear / ++%@


45/172

3>

d)-areed 7)0, 0,e -0a0ee.06 Ta#e >63 -4ar)-e- 0,e ea. 5a4e- for )0e- ).

A00)04de 'D)re/0 "ea-4re(6

T,56!' >.;

0tem response for Attitude ;n < '3=> 0tem SDD)re/0 "ea-4re

')%

verall! 0 thin6 eating organic products is a healthier choice%

/%3/ '%'/

'+%

verall! 0 thin6 organic food products cost more thantheyre &orth% I

/%)) '%+=

'%

verall! 0 thin6 organic food products have superiorGuality%

/% =%/

'/

%

verall! organic food products are just a mar6eting

gimmic6%I

%)' '%'

'3 %

verall! 0 thin6 organic food products taste better thanconventional food%

%3 '%)

'4 %

verall! 0 thin6 the production of organic food products isenvironmentally friendly%

/%+ '%=

'@%

verall! 0 thin6 organic foods are more nutritious thanothers%

/%4' '%'

I0tems '+ and '/ &ere reversed coded


46/172

3+

0tem response for Attitude ;n < '3=> 0tem SD

I.d)re/0 "ea-4re '%e,a5)o4ra %e)ef(

'%

0f 0 choose to eat organic foods! my body &ould be healthy%/%/+ '%'+

)=%

0f 0 choose to eat organic foods! 0 &ould be able to protectthe environment%

/%+ '%=

)'%

0f 0 choose to eat organic foods! 0 might have to travel farto buy them%I

%4= '%//

))%

0f 0 choose to eat organic foods! 0 &ould be less li6ely to suffer from illness%

/%)' '%'4

)+%

0f 0 choose to eat organic foods! my bodys immunity couldbe strengthened%

/%)4 '%'3

)%

0f 0 choose to eat organic foods! 0 &ould physically feelbetter%

/% '%=

I0tem )' &as reverse-coded

4e-0)o. 2+ 3*: I.d)re/0 "ea-4re O40/oe E5a4a0)o.

4e-0)o..a)re )0e- 2+ 0o 3* 7ere a-o ).d)re/0$ ea-4red re-po.de.0-’

a00)04de 0o7ard- ora.)/ food- /o.-4p0)o. a.d p4r/,a-e8 #$ fo/4-). 0,e


47/172

3

T,56!' >.

0tem response for Attitude ;n


48/172

3?

T,56!' >.?

0tem response for Attitude ;n *: S4#e/0)5e Nor- Nora0)5e %e)ef 'I.d)re/0 "ea-4re(

4e-0)o..a)re )0e- 3 0o >* ).d)re/0$ ea-4red 0,e -4#e/0)5e .or- of 0,e

re-po.de.0- #$ e5a4a0). 0,e .ora0)5e #e)ef6 I. 0,e /4rre.0 -04d$8 .ora0)5e #e)ef


49/172

3

T,56!' >.@

0tem response for Subjective Norms ;n < '3=> 0tem SDI.d)re/0 ea-4re 'Nora0)5e %e)ef(

+3 %

y parents thin6 0 SHOULD eat organic foods%%@ '%)3

+4 %

y close friends &ould DISAPPROVE my preference for organic foods%I

+%4@ '%+

+@%

y classmates thin6 0 SHOULD eat organic foods% %/ '%'

+%

y siblings thin6 0 SHOULD eat organic foods%%/@ '%)@

=%

y loved one thin6s 0 SHOULD NOT &aste my moneyon organic foods%I

+%3/ '%/

I 0tem +4 and = &ere reverse-coded

4e-0)o. >1 >+: S4#e/0)5e Nor I.d)re/0 "ea-4re "o0)5a0)o. 0o Cop$

4e-0)o. )0e- >1 0o >+ ).d)re/0$ ea-4red 0,e S4#e/0)5e Nor- of 0,e

re-po.de.0- #$ ea-4r). 0,e)r o0)5a0)o. 0o /op$6 I. 0,)- -04d$8 o0)5a0)o. 0o


50/172

3

T,56!' >.

0tem response for Subjective Norm ;n < '3=> 0tem SDI.d)re/0 "ea-4re '"o0)5a0)o. 0o Cop$(

'%

Doing &hat my parents thin6 0 should do isimportant to me%

3%= =%@

)%

y close friends, approval of &hat 0 do is importantto me

%/ '%/+

+%

Doing &hat my classmates thin6 0 should do isimportant to me%

%+' '%'

%

Doing &hat my siblings thin6 0 should do isimportant to me%

/%++ '%=

/%

5ollo&ing my love one,s advice is important to me%+%' '%@4

4e-0)o. )0e > >: Per/e)5ed %e,a5)o4ra Co.0ro

4e-0)o..a)re )0e- > 0o > 7ere 0a;e. fro 0,e 0,)rd d)e.-)o. TP%8

Per/e)5ed %e,a5)o4ra Co.0ro6 I. 0,)- -04d$8 )0 ea-4re- ,o7 4/, /o.0ro 0,e


51/172

>*

T,56!' >.

0tem response for Perceived Behaviour Control ;n< '3=> 0tem SD>6 $o decide &hether or not to buy and consume organic

food is easy for me/%=3 '%)/

>?6 $he decision to buy and consume organic food restsentirely on me%

/%@4 '%=)

>6 0f organic foods &ere available in the shops! nothing&ill prevent me from buying them%

/% '%)/

>6 No one could easily influence me to buy or not to buyorganic foods%

/%/+ '%)+

4e-0)o. +* +>: Sefeff)/a/$

4e-0)o..a)re )0e- +* 0o +> 7ere de5eoped 0o ea-4re -efeff)/a/$ of 0,ere-po.de.0-6 Sefeff)/a/$ ). 0,e /o.0e90 of 0,e /4rre.0 -04d$ refer- 0o 0,e /o.5)/0)o.

of 0,e re-po.de.0- 0o -4//e--f4$ de/)de 0,e ora.)/ food /o.-4p0)o. a.d p4r/,a-e8

)5e. 5ar)o4- /)r/4-0a./e- 0,a0 ),0 ))0 -4/, de/)-)o. 0o #e ade6 De-/r)p0)5e


52/172

>1

T,56!' >.10

0tem response for Self-efficacy ;n < '3=> 0tem SD/=

% 0 am certain that 0 could get organic foods! even if theyare costly%

% '%/'

/'%

0 am confident that organic food is a better choiceeven if most people doubt the benefits%

/%++ '%=/

/)%

0 am confident that organic food is a better choiceeven if most people doubt the benefits%

%)/ '%4

/+%

0 am certain that 0 could purchase organic products!even if the selection is limited%

%+ '%/'

/%

0 am certain that 0 could get organic foods! even ifmost people disapprove my decision%

%43 '%))

4e-0)o. ++ +: Per/e)5ed %e.ef)0

4e-0)o..a)re )0e- ++ 0o 7ere de5eoped #a-ed o. 0,e Hea0, %e)ef

"ode 'H%"( d)e.-)o. Per/e)5ed %e.ef)0-6 I. 0,)- -04d$8 Per/e)5ed %e.ef)0-

)0e- ea-4red 0,e po-)0)5e o40/oe- 0,e re-po.de.0- #e)e5e re-40). fro 0,e)r


53/172

>2

T,56!' >.11

0tem response for Perceived Benefit ;n < '3=> 0tem SDHea0, a.d Safe0$ %e.ef)0-

//%

0 am rest assured that organic food products contain noharmful chemicals%

/%=+ '%)/

/3 %

rganic food products reduce my chance to get food poisoning%

/%'+ '%)4

/4 %

Consuming organic products &ould 6eep my healthcondition at its best%

/%+ '%'+

/@%

rganic food products prevent me from getting seriousillnesses%

/%=3 '%)'

/%

y body immunity &ill be strengthened if 0 eat organic products%

/%) '%'/

3=

%

0 could get more vitamins and minerals from organic

products%

/%+@ '%=/

E.5)ro.e.0 %e.ef)0-

3'%

rganic farming reduces environmental pollution%/% '%'/

3)%

Soil and &ater contamination could be prevented byorganic farming%

/%/) '%=


54/172

>3

)p$). 0,e aor)0$ of re-po.de.0- 7ere odera0e$ areed 7)0, 0,e -0a0ee.06

B,)e 0,e o7e-0 ea. -/ore 7a- for d)-0r4-0rea0ed )0e "Health benefits fromeating organic foods are not yet proven ; < >6> ! SD < 16>1 >! )p$). re-po.de.0-

7ere .e)0,er areed .or d)-areed 7)0, 0,e -0a0ee.06 Ta#e >612 -4ar)-e- 0,e

ea. 5a4e- for Per/e)5ed %arr)er-’ )0e-6

T,56!' >.12

0tem response for Perceived Barrier ;n < '3=> 0tem SDCo-0

34 %

$he cost of organic food products is e.pensive%/%/+ '%'4

3@%

rganic food products cost more than they,re &orth% %@= '%)4

3%

As a student! 0 cant afford to buy organic foods%/%=3 '%+4

4=%

Because of my limited financial allo&ance! buying organic food products is not an option%

%@ '%3


55/172

>>

4e-0)o..a)re )0e- * 0o > 7ere /o.-0r4/0ed 0o ea-4re 0,e re-po.de.0’-,ea0,$ ea0). o0)5a0)o.6 I0e- /o.0a).ed ). 0,)- d)e.-)o. 7ere f4r0,er ro4ped

).0o fo4r -4#d)e.-)o.- .ae$ I.0r).-)/ "o0)5a0)o.8 I.0era0ed Re4a0)o.8

Ide.0)f)ed Re4a0)o. a.d Ao0)5a0)o.6 T,e ).0r).-)/ o0)5a0)o. ea-4re- 0,e

#e,a5)o4r of ,ea0,$ ea0). of 0,e re-po.de.0- 0,a0 /oe- fro 0,e6 T,e ).0era0ed

)0e- fo/4-ed o. ea-4r). 0,e re-po.de.0’- o0)5a0)o. 0o ea0 ,ea0,)$ 0,a0

).f4e./ed #$ ).0r).-)/ ').0er.a( fa/0or-6 I.0era0ed re4a0)o. a.d )de.0)f)ed

re4a0)o. o. 0,e o0,er ,a.d8 ea-4red 0,e o0)5a0)o. of re-po.de.0- 0,a0

e90r).-)/a$ ).f4e./ed #$ e90er)or fa/0or-6 Ao0)5a0)o. refer- 0o a -)04a0)o. ). 7,)/,

).d)5)d4a- 4.a#e 0o .o0)/e 0,e pro#a#))0)e- #e07ee. 0,e)r a/0)o.- a.d /o.-e


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>+

@+%

0 ta6e pleasure in fi.ing healthy meals%/%3+ =%4

@% 0 am satisfied &ith eating healthy% /%4 =%'

I.0era0ed "o0)5a0)o.

@/%

Eating healthily is an integral part of my life%/%+4 '%'3

@3

%

Eating healthily is congruent &ith other important aspects of

my life%

/%+ '%')

@4 %

Eating healthily is base of my life%/% '%=+

@@%

9egulating my eating behaviors has become a fundamental part of &ho 0 am6

/%'/ '%'@

@%

Eating healthily is part of the &ay 0 have chosen to live my&ay%

/%+' '%''

Ide.0)f)ed Re4a0)o.=

% 0 believe healthy eating &ill ma6e my mind and bodycomfortable%

/% =%'

'%

0 believe healthy eating &ill eventually allo& me to feelbetter%

/%3 =%@@

)%

Healthy eating is a &ay to ensure long-term health benefits%3%== =%@@


57/172

>

4e-0)o. 1** 1*3: %e,a5)o4r I.0e.0)o.

4e-0)o..a)re )0e- 1** 0o 1*3 7ere 4-ed 0o ea-4re 0,e re-po.de.0-’

).0e.0)o. of p4r/,a-). ora.)/ food prod4/0-6 A.a$-). 0,e -/ore for ea/, )0e8

de-/r)p0)5e a.a$-)- re5eaed 0,a0 0,e ,),e-0 ea. 7a- for 0,e )0e "0 intend to buy

organic food products on a regular basis# ; < >6 ! SD < 162> >8 -4e-0).

aor)0$ of re-po.de.0- 7ere .e)0,er areed .or d)-areed 7)0, 0,e -0a0ee.06 B,)e

0,e o7e-0 ea. -/ore 7a- for 0,e )0e "0 have decided to buy organic food products

on a regular basis# ; < >6> ! SD < 162+ >! -4e-0). re-po.de.0-’ 4./er0a).0$ 7)0,

0,e -0a0ee.06 Ta#e >61> -4ar)-e- 0,e 5a4e- of ea. for %e,a5)o4r I.0e.0)o.

)0e-6

T,56!' >.1>

0tem response for Behavioural 0ntention ;n < '3=> 0tem SD


58/172

>?

S!-$/ B' R!6,56" A/,6"77 $ D!9!6$4!& I/7%+3!/7

Re)a#))0$ -0a0)-0)/- 7ere /op40ed 0o ea-4re 0,e ).0er.a /o.-)-0e./$ of

-/ae- 4-ed ). 0,e /4rre.0 -04d$6 Re-40- re5eaed a )0e- -4a0ed 0o repre-e.0

).d)5)d4a /o.-0r4/0- 7ere -a0)-fa/0or)$ /o.-)-0e.08 a- e5)de./ed #$ 0,e Cro.#a/,’-

ap,a 5a4e- 'K6?*(6 Ta#e >61+ -4ar)-e- 0,e re-40 of re)a#))0$ -0a0)-0)/- for TP%

#a-ed8 Hea0, %e)ef "ode 'H%"(8 Sefeff)/a/$8 Hea0,$ Ea0). "o0)5a0)o. 'HE"(

a.d %e,a5)o4ra I.0e.0)o. D)e.-)o. Cro.#a/,’- Ap,a

T,eor$ of Pa..ed %e,a5)o4r

Attitude %@Subjective Norm %@'


59/172

>

D,, D7%5+$/ A/,6"7!7

To a.a$-e 0,e d)-0r)#40)o. of da0a -4pp)ed #$ 0,e re-po.de.0-8 /op40ed

ea. -/ore- for H%"#a-ed Per/e)5ed %e.ef)0- a.d Per/e)5ed %arr)er- d)e.-)o.-

7ere /,e/;ed 4-). S0a.dard De5)a0)o. 'SD(8 S;e7.e-- a.d &4r0o-)- 5a4e-6 I. 0,e

/4rre.0 -04d$8 0,e re-ear/,er 4-ed 0,e 0,re-,od 1 0o ).d)/a0e .ora d)-0r)#40)o.6

Re-40- for 0,e a.a$-)- re5eaed 0,e -0a.dard de5)a0)o. a.d -;e7.e-- 5a4e- for a

d)e.-)o.- 7ere .ora6 E9a).). 0,e ;4r0o-)- 5a4e-8 Per/e)5ed %e.ef)0 -/ae 7a-

-oe,o7 ep0o;4r0o-ed '&4r0o-)- < 16*(6 %e/a4-e of da0a 7ere .o0 .ora$

d)-0r)#40ed8 .o.parae0r)/ 0e-0 .ae$8 "a..B,)0.e$ U 0e-0 7o4d #e 4-ed 0o

/opare ea.- #e07ee. ro4p-8 a.d Speara.’- Ra.;order Correa0)o. Coeff)/)e.0

0e-0 for de0er).). 0,e a--o/)a0)o. #e07ee. 5ar)a#e-6 Da0a d)-0r)#40)o. for Hea0,

%e)ef "ode 'H%"( -/ae- )- -4ar)-ed ). Ta#e >616


60/172

>

;$PB> dimensions ;n < '3=> Dimension SD S;e7.e-- &4r0o-)-

16 A00)04de O5era +6+2 6 6 163126 S4#e/0)5e Nor O5era >6++ 6?* 631 6*336 Per/e)5ed %e,a5)o4r Co.0ro +6> 6* 6 16?3

Sefeff)/a/$8 Hea0,$ Ea0). "o0)5a0)o. a.d %e,a5)o4ra I.0e.0)o.

d)e.-)o.- ea. -/ore- 7ere a-o ).-pe/0ed 4-). -))ar e0,od6 Re-40- fro 0,e

a.a$-e- re5eaed 0,e -0a.dard de5)a0)o. 5a4e- for a d)e.-)o.- 7ere .ora e9/ep0

for Sefeff)/a/$ a.d %e,a5)o4r I.0e.0)o. -/ae- 0,a0 7ere -),0$ ,), 'SD = 16*(

a.d 'SD < 161+(6 E9a).). 0,e ;4r0o-)- 5a4e-8 %e,a5)o4ra I.0e.0)o. -/ae 7a-

-oe,o7 ep0o;4r0o-ed '&4r0o-)- = 16* >6 %e/a4-e of da0a d)-0r)#40)o. a.oa)e- #e07ee. -/ae-8 .o.parae0r)/ 0e-0 .ae$8 "a..B,)0.e$ U 0e-0 7o4d #e 4-ed 0o

/opare ea.- #e07ee. ro4p-8 a.d Speara.’- Ra.;order Correa0)o. Coeff)/)e.0

0e-0 for de0er).). 0,e a--o/)a0)o. #e07ee. 5ar)a#e-6 Da0a d)-0r)#40)o. for Sef


61/172

+*

M!,/ C$34,%7$/

To de0er).e )f 0,ere 7a- -).)f)/a.0 d)ffere./e #e07ee. 0,e ea. -/ore- of

d)e.-)o. /o.0a).ed 7)0,). 0,e re-ear/, frae7or;8 7,e. /opared a/ro--

re-po.de.0-’ -o/)odeorap,)/ ro4p-8 a TTe-0 7a- /op40ed6 T,e d)ffere./e

7o4d #e /o.-)dered -0a0)-0)/a$ -).)f)/a.0 )f 0,e -).)f)/a.0 5a4e 'repre-e.0ed #$ p

5a4e( 7a- e


62/172

+1

I. par0)/4ar8 -04de.0- 7)0,). 0,e ae ro4p rea0er 0,a. 2> $ear- od ,ad

,),er -/ore for S4#e/0)5e Nor- 7,e. /opared 0o 0,o-e 7,o 7ere ). $o4.er ae

ro4p ' = >6> 'SD = 6>( 5- ' = >6>1 'SD = 6+( 't = 36?8 p = 6**8 d < %6?3(6

S04de.0- 7)0,). 0,e ae ro4p rea0er 0,a. 2> $ear- od a-o ,ad ,),er Sefeff)/a/$

7,e. /opare 7)0, 0o 0,e o0,er ro4p /o4.0erpar0 ' ' = >6? 'SD = 16*+( 5- ' =

>6> 'SD = 16*( 't = 26+28 p = 6*18 d = 6>+(6

O0,er- -0a0)-0)/a$ -).)f)/a.0 d)ffere.0 7a- o#-er5ed ). Per/e)5ed %arr)er-

ea. -/ore- 7,e. /opared a/ro-- 0,e re-po.de.0’- a/ade)/ $ear6 T,e re-40

-,o7ed f).a $ear -04de.0- ra0ed rea0er Per/e)5ed %arr)er- 0,a. -04de.0- /4rre.0$

-04d$). ). 0,e)r ear$ a/ade)/ $ear- ' = +61? 'SD = 6?( 5- ' = >63 'SD = 6(

't = 26>+8 p = 6*18 d = 6>*(6


63/172

+2

/4rre.0 -04d$ 0o a//ep0 ed)4 effe/0 -)@e8 a0 ea-0 1*2 -ape- 7ere re62*-4ar)-e- 0,e re-40 of ea. /opar)-o. a.a$-)- perfored6

T,56!' >.20

ean Score Comparison on Selected 9espondent,s Socio-demographic Mariables ;n< '3=>So/)odeorap,)/

5ar)a#e-

"ea. 'SD( of -efrepor0ed -/ore for TP%8 H%"8 a.d HE"

D)e.-)o.-S4#e/0)5e

NorPer/e)5ed

%arr)er SefEff)/a/$

Hea0,$ Ea0)."o0)5a0)o.

Ae) >6>1 '6+( >6 '6+( >6> '16*( +6* '6+(O) >6> '6>( +61+ '61( >6? '16*+( +623 '6*(

t< +%4 t< '%)' t( >6? '61( >6?> '6( +6* '6( 5emale >6> '6?2( +6* '6+( >6+ '1611( +613 '6+>(

t< '%@/ t< '%// t< '%== t< -%/@ p< %=3 p< %') p


64/172

+3

%e/a4-e of 0,e ea. -/ore- for A00)04de8 Per/e)5ed %e,a5)o4ra Co.0ro8

Per/e)5ed #e.ef)0-8 a.d %e,a5)o4ra I.0e.0)o. 7ere .o0 .ora$ d)-0r)#40ed ea./opar)-o. a.a$-e- 7ere perfored 4-). a .o.parae0r)/ "a..B,)0.e$ U 0e-06

T,e d)ffere./e 7o4d #e /o.-)dered -0a0)-0)/a$ -).)f)/a.0 )f 0,e -).)f)/a.0 5a4e

'repre-e.0ed #$ p5a4e( 7a- e


65/172

2

Where,

Z = Z statistic

N = Total number of respondents

T,e effe/0 -)@e of ea/, -0a0)-0)/a$ d)ffere.0)a0ed ea. -/ore 7o4d #e

).0erpre0ed 4-). 4)de).e #$ Ro-e.0,a Ro-.o7 '1>( a.d Ro-e.0,a '1>(6

Ta#e >621 -,o7- Co,e.’- r 5a4e 7)0, 0,e /orre-po.d). ).0erpre0a0)o. of d)ffere./e

a.)04de6

T,56!' >.21

$hreshold for 0nterpreting Effect Si:e

r eGuivalent to d I.0erpre0a0)o. of -)@e d)ffere./e61* Sa62> "ed)463? Lare

Source2 9osenthal 9osno& ;'@>


66/172

2

-04d$ o.$ epo$ed 1* -ape-8 0,e re-40- 7ere 0,erefore 4.derpo7ered a.d 4-0

#e ).0erpre0ed 7)0, /a40)o.-6 Ta#e >622 -4ar)-e- 0,e re-40 of ea. /opar)-o.a.a$-)- perfored6


67/172

3*

T,56!' >.22

ean Score Comparison on Selected 9espondent,s Socio-demographic Mariables ;n3 '?26+*( ?6+? '???6**(ther * + '>32 **( ?> ?3 '>++ +*( * 1 '>1? +*( 3 > '+1*2 **(


68/172

31

S!-$/ C' C$%%!6,$/,6 A/,6"77

Correa0)o.a a.a$-)- 7a- perfored o. a TP% d)e.-)o.- 7)0, %e,a5)o4r

I.0e.0)o. 0o p4r/,a-e ora.)/ food prod4/0-6 %e/a4-e of 0,e ea. -/ore of %e,a5)o4r

I.0e.0)o. 7a- .o0 .ora$ d)-0r)#40ed8 a Speara.’- Ra.;order Correa0)o. 0e-0 7a-

/,o-e. for 0,)- p4rpo-e6 Re-40- fro 0,e a.a$-)- )de.0)f)ed a -0ro. a.d -).)f)/a.0

rea0)o.-,)p #e07ee. Per/e)5ed %e,a5)o4r Co.0ro a.d %e,a5)o4r I.0e.0)o. 'r = 6>16 p

= 6**(6 T,e re-40 a-o ).d)/a0ed a odera0e 'Co,e.8 1(8 a.d -0a0)-0)/a$

-).)f)/a.0 /orrea0)o. #e07ee. 07o TP% d)e.-)o.- 7)0, %e,a5)o4r I.0e.0)o.8

.ae$ A00)04de 'r = 63?6 p = 6**(8 a.d S4#e/0)5e Nor- 'r = 62?6 p = 6**(6

Correa0)o. 5a4e- 7ere po-)0)5e ).d)/a0). 0,e -0ro.er 0,e areee.0 of re-po.de.0-

o. 0,e )0e- repre-e.0ed #$ 0,o-e d)e.-)o.-8 0,e ore );e$ 0,e re-po.de.0- -,o7ed

-0ro. ).0e.0)o. 0o p4r/,a-e ora.)/ food prod4/0-6 Ta#e >623 -4ar)-e- 0,e re-40


69/172

32

S))ar a.a$-)- 7a- perfored o. Sefeff)/a/$ d)e.-)o. a.d %e,a5)o4r

I.0e.0)o.6 D4e 0o 0,e ea. -/ore of %e,a5)o4r I.0e.0)o. 7a- .o0 .ora$d)-0r)#40ed8 a Speara.’- Ra.;order Correa0)o. 0e-0 7a- /,o-e. for 0,)- p4rpo-e6

T,e re-40 ).d)/a0ed a -0ro. 'Co,e.8 1(8 a.d -0a0)-0)/a$ -).)f)/a.0 /orrea0)o.

#e07ee. Sefeff)/a/$ d)e.-)o. a.d %e,a5)o4r I.0e.0)o.8 'r = 6>6 p = 6**(6

Correa0)o. 5a4e- 7ere po-)0)5e ).d)/a0). 0,e -0ro.er 0,e areee.0 of re-po.de.0-

o. 0,e )0e- repre-e.0ed #$ 0,o-e d)e.-)o.8 0,e ore );e$ 0,e re-po.de.0- -,o7ed

-0ro. ).0e.0)o. 0o p4r/,a-e ora.)/ food prod4/0-6 Ta#e >62> -4ar)-e- 0,e re-40

of /orrea0)o.a a.a$-)- perfored6

T,56!' >.2>

$he result of correlational analysis performed on Self-efficacy dimension,s score&ith Behaviour 0ntention score to purchase organic food products ;n < '3=>

Dimension ' )16 Sef eff)/a/$


70/172


71/172

3>

A /orrea0)o.a a.a$-)- 7a- perfored o. Hea0,$ Ea0). "o0)5a0)o.

d)e.-)o. a.d %e,a5)o4r I.0e.0)o. 4-). Speara.’- Ra.;order Correa0)o. 0e-06

T,e re-40 ).d)/a0ed a odera0e 'Co,e.8 1(8 a.d -0a0)-0)/a$ -).)f)/a.0 /orrea0)o.

#e07ee. 0,e 07o 5ar)a#e-8 'r = 6226 p = 6**(6 Correa0)o. 5a4e- 7ere po-)0)5e

).d)/a0). 0,e -0ro.er 0,e areee.0 of re-po.de.0- o. 0,e )0e- repre-e.0ed #$ 0,o-e

d)e.-)o.8 0,e ore );e$ 0,e re-po.de.0- -,o7ed -0ro. ).0e.0)o. 0o e.ae ).

p4r/,a-). ora.)/ food prod4/0-6

A0,o4, -0a0)-0)/a$ -).)f)/a.0 d)ffere./e- 7ere o#-er5ed ao. 0,ree

5ar)a#e-8 A00)04de8 S4#e/0)5e Nor- a.d Hea0,$ Ea0). "o0)5a0)o.8 0,e effe/0 -)@e-

7ere ra0,er ed)4 'r = 622 0o r = 63?(6 Ca/4a0ed po7er a.a$-)- re5eaed 0,a0 ).

order for 0,e /4rre.0 -04d$ 0o a//ep0 ed)4 effe/0 -)@e8 a0 ea-0 ? -ape- 7ere

re


72/172

3+

Ta#e >62 -4ar)-e- 0,e re-40 of /orrea0)o.a a.a$-)- perfored6 Ta#e

>62? d)-pa$- 0,e re-40- of ).0er/orrea0)o. a.a$-e- 7)0, 0,e )./4-)o. of a

5ar)a#e- of 0,e /4rre.0 -04d$6

T,56!' >.2?

$he result of correlational analysis performed on Healthy Eating otivationdimension,s score &ith Behaviour 0ntention score to purchase organic food products

;n < '3=>

Dimension ' )16 Hea0,$ Ea0). "o0)5a0)o. 26 %e,a5)o4r I.0e.0)o. 622QQ

Ip Q=%=/ IIpQ=%='


73/172

3

T,56!' >.2@

0nter-correlation matri. bet&een individual dimensions of Health Belief odel!$heory of Planned Behaviour ;$PB>!Self-efficacy! Healthy Eating otivation and

Behaviour 0ntention to purchase organic food products ;n < '3=>

Dimension ' ) + / 3 4 @

16 A00)04de

26

S4#e/0)5e

Nor- 631QQ

36Per/e)5ed%e,a5)o4r Co.0ro

6+*QQ 62*QQ

>6 Sefeff)/a/$ 63*QQ 63?QQ 63QQ

+6Per/e)5ed%e.ef)0

62QQ 63+QQ 6>1QQ 6>>QQ

6 Per/e)5ed%arr)er

63QQ 613QQ 62QQ 6*QQ 61>QQ

?6Hea0,$Ea0)."o0)5a0)o.

6>*QQ 632QQ 633QQ 631QQ 63QQ 6>QQ

6%e,a5)o4r

63?QQ 62?QQ 6>1QQ 6>QQ 6>1QQ 6** 622QQ


74/172

1

CHAPTER

CONCLUSION AND RECOMMENDATIONS

T,)- /,ap0er /o.-)-0- of -4ar$ of f).d).-8 /o./4-)o. a- 7e a-

re/oe.da0)o.- dra7. fro re-40- of 0,e da0a a.a$-e-6 T,e /o./4-)o. par0

fo/4-e- o. 0,e a.-7er). 0,e re-ear/,


75/172

2

7a- foo7ed #$ 0,e re-po.de.0- 7)0, o5er7e),0 -0a04- 'n = 2>8 1+M( a.d o#e-e 'n =

18 1*M(6 "o-0 repor0ed da)$ -pe.d). o. ea- 7a- e-- 0,a. R"136 per da$ 'n

= 28 +?6+M(6

9esearch bjective '2

$o determine the attitude of university students in regard to purchase organic food products%

9esearch Luestion '

Ho& is organic food products perceived by the students(

Fro 0,e de-/r)p0)5e a.a$-)- perfored o. A00)04de )0e-8 0,e re-40- re5eaed

0,a0 aor)0$ of 0,e re-po.de.0- per/e)5ed ora.)/ food prod4/0- 0o ,a5e -4per)or


76/172

3

areed 0,a0 ora.)/ far). /o4d pre5e.0 -o) a.d 7a0er /o.0a).a0)o.6 T,ere 7a-

a-o a -),0 areee.0 o. ore 5)0a).- a.d ).era- /o4d #e o#0a).ed fro ea0).

ora.)/ prod4/0-6 T,e-e /o./4de re-po.de.0-’ areee.0 o. ,ea0, a.d e.5)ro.e.0

#e.ef)0- 0,a0 7) #e o#0a).ed #$ /o.-4). a.d p4r/,a-). ora.)/ food prod4/0-6

9esearch bjective '2

$o determine the attitudes of university students in regard to purchase organic food product%

9esearch Luestion +2

*hat specific barriers and enablers that characterise student,s decision to purchaseorganic-labelled foods(

T,ere 7ere 0,ree a). #arr)er- propo-ed ). 0,)- re-ear/, .ae$ /o-08

a5a)a#))0$ a.d d)-0r4-06 S),0 areee.0 7a- -,o7. for o5era ea. -/ore for

>


77/172

>

T,)- )- d4e 0o .o -$-0e 0,a0 /o4d d)ffere.0)a0e ora.)/ a.d .o.ora.)/ food- 7a-

e9)-0- 'Ar$a8 et al%! 2**(6

9esearch bjective )2

$o ascertain the level of intention of student to purchase organic food products%

9esearch Luestion 2

$o &hat e.tent the student intent to purchase organic food products(

A//ord). 0o 0,e re-40 of a.a$-)-8 0,e o5era ea. -/ore for -04de.0’-

).0e.0)o. 0o p4r/,a-e ora.)/ food prod4/0- 7a- ' = >6+?8 SD = 161+(6 See).$8

0,e re-po.de.0- -,o7ed -oe e5e of 4./er0a).0$ a#o40 0,e)r ).0e.0)o. 0o p4r/,a-e

ora.)/ food prod4/0- o. a re4ar #a-)-6

+


78/172

+

-).)f)/a.0 a--o/)a0)o.8 0,e foo7). Ta#e +61 of 0,re-,od a.d ).0erpre0a0)o. 7) #e

4-ed:

T,56!' .1

$hreshold for 0nterpreting Effect Si:er I.0erpre0a0)o.

Effe/0 -)@e S0re.0, of a--o/)a0)o.

61* Sa Bea;63* "ed)4 "odera0e6+* Lare S0ro.6?* Ver$ are Ver$ -0ro.

Source2 Cohen ;'@@>

A.o0,er )por0a.0 a-pe/0 0o #e /o.-)dered 7,e. ).0erpre0). -0a0)-0)/a 0e-0 )-

0,e po7er of 0,e -04d$ 0o de0e/0 a. effe/0 of a )5e. -)pe -)@e 7)0, a )5e. deree of

/o.f)de./e 'Na;aa7a C40,)8 2**?(6 De0er).a0)o. of -04d$ po7er /o4d #e

perfored 4-). po7er a.a$-)-6 I. 0,e /4rre.0 -04d$8 po7er a.a$-)- 7a- perfored


79/172

?


80/172

?

a.d 0ntention 0o p4r/,a-e ora.)/ food prod4/0-6 Po-0,o/ po7er a.a$-)-

perfored a-o ).d)/a0ed -4ff)/)e.0 -ape -)@e po7er 0o a//ep0 0,e

a0er.a0e ,$po0,e-)- 'H3( a- M po7er '1 8 error pro#( 7a- a/,)e5ed

T,erefore8 0,e a0er.a0e ,$po0,e-)- H3 7a- a//ep0ed6

H>: Self efficacy significantly and positively influences respondent,s intention

to purchase organic food products%

T,e /orrea0)o. a.a$-)- perfored o. Self-efficacy a.d 0ntention 0o #4$

ora.)/ food prod4/0- -,o7ed a -).)f)/a.0 po-)0)5e /orrea0)o.8 7)0, a

are effe/0 -)@e 'r = 6>8 p = 6**(6 Po-0,o/ po7er a.a$-)- perfored

).d)/a0ed -4ff)/)e.0 -ape -)@e po7er 0o a//ep0 0,e a0er.a0e ,$po0,e-)-

'H>( a- M po7er '1 8 error pro#( 7a- a/,)e5ed6 T,4-8 0,e a0er.a0e

,$po0,e-)- H> 7a- a//ep0ed6


81/172

H?: Healthy Eating otivation significantly and positively influencesrespondent,s intention to purchase organic food products%

T,)- -04d$ -,o7ed a -).)f)/a.0 po-)0)5e rea0)o.-,)p8 7)0, a -a effe/0

-)@e 'r = 6228 p = 6**( #e07ee. Healthy Eating otivation a.d 0ntention

of re-po.de.0- 0o p4r/,a-e ora.)/ food prod4/0-6 Po-0,o/ po7er

a.a$-)- perfored a-o ).d)/a0ed -4ff)/)e.0 -ape -)@e po7er 0o a//ep0

0,e a0er.a0e ,$po0,e-)- 'H?( a- ?M po7er '1 8 error pro#( 7a-

a/,)e5ed6 H$po0,e-)- H? 7a- 0,erefore a//ep0ed6


82/172

?*


83/172

?*

R!-$33!/&,$/7

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APPENDI A' C$9!% L!!%

*


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Dear Re-po.de.08

A STUDY ON PSYCHOSOCIAL DISPOSITIONS OF UNIVERSITY

STUDENTS AND THE INTENTION TO PURCHASE ORGANIC FOOD

PRODUCTS.

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APPENDI B' :+!7$//,%!

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'% U4r ;Age(

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BAHAGIAN A' LATAR BELAKANG DEMOGRAFIK

SECTION A: DEMOGRAPHIC BACKGROUND

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/% Taraf Per;a,7).a. ;arital Status>

%4a.;Single>

%er;a,7).;arried>

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1+6 Se/ara ;e-e4r4,a.8 prod4; a;a.a.ora.); ,a.$aa, )); pa-ara.6verall! organic food products are just a mar6eting

gimmic6%

1 2 3 > +


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S A N G A T T I D A K S

E T U J U

S t r o n g l y D i s a

g r e e

T I D A K

S E T U J U

o

d e r a t e l y D i s a g r e e

S E D I K I T T I D A K

S E T U J U

S l i g h t l y D i s a

g r e e

T I D A K P

A S T I

F n s u r e

S E D I K I T

S E T U J U

S l i g h t l y A g r e e

S E T U J U

o d e r a t e l y A g r e e

16 Se/ara ;e-e4r4,a.8 -a$a f);)r prod4;a;a.a. ora.); ep4.$a) ra-a $a. e#),

#a); dar)pada a;a.a. #)a-a6verall! 0 thin6 organic food products taste better thanconventional food%

1 2 3 > +

1?6 Se/ara ;e-e4r4,a.8 -a$a f);)r pepro-e-a. prod4; a;a.a. ora.); )aa, e-ra aa6verall! 0 thin6 the production of organic food productsis environmentally friendly%

1 2 3 > +

1 Se/ara ;e-e4r4,a. -a$a f);)r a;a.a.


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E T U J U

S t r o n g l y D i s a

g r e e

T I D A K

S E T U J U

o

d e r a t e l y D i s a g r e e


S E T U J U

S l i g h t l y D i s a

g r e e

T I D A K P

A S T I

F n s u r e

S E D I K I T

S E T U J U


S E T U J U


S A N G A T

S E T U J U

S t r o n g l y A g r e e

Se;)ra.$a -a$a e)), 4.04; a;a. a;a.a. ora.); 0f 0 choose to eat organic foodsW

226 pe4a. 4.04; -a$a e.dapa0 pe.$a;)0adaa, ;4ra.6

W0 &ould be less li6ely to suffer from illness%1 2 3 > + ?

236 )4. 04#4, #ada. -a$a e#), ;4a06

Wmy bodys immunity could be strengthened% 1 2 3 > + ?

*


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3*6 era-a #a); -e/ara f)@);a6

Wfeel better physically%

1 2 3 > + ?

D A K S

E T U J U

D A K

S E T U J U

D A K S

E T U J U

I D A K P

A S T I

K I T S E T U J U

S E T U J U

A g r e e

1


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336 &e#a.$a;a. ere;a $a. pe.0). #a) -a$aa,4;a. -a$a ea;a. a;a.a. ora.);6

People &ho are important to me &ant me to eat organic foods%

1 2 3 > +

3>6 Sa$a d),arap;a. 4.04; e)), a;a.a.ora.); #er#a.d). a;a.a. ;o.5e.-)o.a6

0 am e.pected to choose organic over conventional food%1 2 3 > +

3+6 &e#a.$a;a. ere;a $a. pe.0). #a) -a$a

era-a;a. -a$a TIDAK pa040 e#a@)r;a.7a. 4.04; a;a.a. ora.);6

People &ho are important to me thin6 that 0 should NOT &aste my money on organic products%

1 2 3 > +

T T I D A K S

E T U J U

T I D A K S

E T U J U

e e T T I D A K S

E T U J U

T I D A K

P A S T I

s u r e

S E D I K I T S E T U J U

S E T U J U

r a t e l y A g r e e

2


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36 Ad);#erad); -a$a era-a;a. -a$a PATUTa;a. a;a.a. ora.);6

y siblings thin6 0 SHOULD eat organic foods%

1 2 3 > +

>*6 &e;a-), -a$a era-a;a. -a$a TIDAK PATUTe#a@)r;a. d4)0 -a$a 4.04; e#e) a;a.a.ora.);6

y loved one thin6s 0 SHOULD NOT &aste my money onorganic foods%

1 2 3 > +


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+


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S A

N G A T T I D A K S

E T U

J U

S t r o n g l y D i s a g r e e

T I D A K S

E T U

J U

o d e r a t e l y D i s a g r e e

S E

D I K I T T I D A K S

E T U

J U

S l i g h t l y D i s a g r e e

T I D A K

P A S

T I

F n s u r e

S E D I K I T S E T U

J U


S E T U

J U


>?6&ep404-a. 4.04; e#e) da. e.4.a;a.a;a.a. ora.); #era.04. ;epada -a$a6$he decision to buy and consume organic food restsentirely on me%

1 2 3 > +

>6Se;)ra.$a a;a.a. ora.); 4da, d)dapa0)0)ada $a. dapa0 e.,aa. -a$a 4.04; e#e).$a6

1 2 3 > +


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+36Sa$a era-a;a. -a$a #oe, e#e) a;a.a.ora.); 7aa4p4. p)),a..$a 0er,ad6

0 am certain that 0 could purchase organic products! even

if the selection is limited%

1 2 3 > +

S A N G A T T I D A K

S E T U J U


T I D A K

S E T U J U



S E T U J U


T I D

A K P

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F n s u r e



S E T U J U


S A N G A T S E T U J U


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1 2 3 > + ?

?


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rganic food products prevent me from getting seriousillnesses%

+6 I4.)0) #ada. -a$a e.ad) ;4a0 -e;)ra.$a-a$a ea;a. prod4; ora.);6

y body immunity &ill be strengthened if 0 eat organic products%

1 2 3 > + ?

S A N G A T T I D A K

S E T U J U


T I D A K

S E T U J U



S E T U J U


T I D A K P

A S T I

F n s u r e



S E T U J U




*6 Sa$a #oe, e.dapa0 e#), 5)0a). da.).era dar)pada prod4; ora.);6

0 could get more vitamins and minerals from organic1 2 3 > + ?


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rganic foods are non-genetically modified products! soit is safe to consume and good for environment%

1 2 3 > + ?

6 Pe.a.aa. ora.); e.$o;o. ;o4.)0) perdaa.a.6

rganic farming supports community trade%1 2 3 > + ?


E T U J U


T I D A K S

E T U J U

o d e

r a t e l y D i s a g r e e

S E D I K I T T I D A K S E T U J U


T I D A K

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l i g h t l y A g r e e

S E T U J U




PBR


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?26 Ia.$a -4a-a, 4.04; e./ar) a;a.a. ora.); d);a7a-a. #er,ap)ra.6

0t is hard to loo6 for organic foods in nearby area%

1 2 3 > + ?

?36 Ha.$a #e#erapa ;eda) $a. -a$a 0a,4 e.4a prod4; a;a.a. ora.);6

nly fe& shops that 0 6no& sell organic food products%1 2 3 > + ?

S A N G A T T I D A

K S

E T U J U

s a g r e e

T I D A

K

S E T U J U


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S E T U J U

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Documents

THE CORRELATES OF UNIVERSITY STUDENTS’ PSYCHOSOCIAL DISPOSITION AND INTENTION TO PURCHASE ORGANIC FOOD PRODUCTS