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The Convergence of Media, Marketing & Commerce:
Some Random Thoughts And Perhaps A Couple of Small Insights
April 2016
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Consumer Business Seller Business
IT Infrastructure Business
https://aws.amazon.com
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We are helping >1M companies in over 190 countries
around the world become more agile and more innovative
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Including Some of the World’s Greatest Startups
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And the World’s Best Enterprises
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By Offering A Wide Selection of Cloud Based Services
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The Cost, Effort and Risk to Innovate Has Never Been Lower
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It’s Easy for Anyone to Start an Ecommerce Business
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AWS Makes It Easier to Run Your Business
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The Future of Commerce Is About Convergence
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It’s Easy for Anyone to Start an Ecommerce Business
This Leads Eventually to Omni Channel Offerings
O2O < > O2O
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From This…
…To This
?
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?
From This…
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What’s Missing?
…To This
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How To Deal with Real-Time Pricing Changes?
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This is by TW Company M2comm
Cloud-based ERP integration
Real-Time Data Push Custom low-power RF
Low Battery Consumption e-Ink displays
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Easy for Anyone to Start an Ecommerce Business
This Leads Eventually to Omni Channel Offerings
O2O < > O2O $$$
Which Requires More Marketing & Media
(Investment)
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Marketing is Changing Again
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But It’s Not Just about Apps Anymore Today
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500M Viewers Per Day 100M Video Hours Per Day
Where?
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Look Even More Closely
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Why? Sorry I Can’t Hear You
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So You, the Ecommerce Company Becomes a Media Company
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A Silent Film Company
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Easy for Anyone to Start an Ecommerce Business
This Leads Eventually to Omni Channel Offerings
O2O < > O2O
Which Requires More Marketing & Media (Investment)
Which Is Driving Media Themselves
to Develop Ecommerce Businesses
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Media Companies Have Deep Demographic Information Which They Believe Will Make It Easier to Target Customers
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Easy for Anyone to Start an Ecommerce Business
This Leads Eventually to Omni Channel Offerings
O2O < > O2O
Which Requires More Marketing & Media (Investment)
Which Is Driving Media Themselves to Develop Ecommerce Businesses
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Scary? Maybe/Maybe Not But We Can Help
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Booth B1-1
and
Visit
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The Convergence of Media, Marketing & Commerce:
Some Random Thoughts And Perhaps A Couple of Small Insights
April 2016
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