The Competitive and SWOT Analysis of Coca-Cola and the NAACP

Devin Edwards Jeremy Johnson Quintin Glover

Nia Groce Lakeisha Herman Toni Talley

Professor Angela Harris

Agenda

1. SWOT Analysis of the NAACP

2. Competitive Analysis of the NAACP

3. SWOT Analysis of Coca-Cola

4. Competitive Analysis of Coca-Cola

SWOT Analysis of NAACP

•First of its kind•Largest civil rights group•Long history

•Viewed as old and irrelevant•Small support from the African-American community

•Having a black president•New digital media•Minorities are becoming the majority

•Less racial problems are coming to light•Tea Party and KKK•More groups for ethnic groups

Ext

ern

alIn

tern

alHelpful Harmful

Direct and Indirect Competitors of NAACP

Direct

•National Urban League

•Southern Christian Leadership Conference

•Rainbow Push

Indirect

•P.E.T.A.

•Habitat for Humanity

•Ronald McDonald House

Offer close substitutes as products

Ex: TV and Internet are indirect to Amazon.com's because each competes for consumer's leisure time

Offer identical or similar products

Ex: Puma Top Gifts competes with web retailers who are selling artwork and similar products

Actual and Potential Competitors of NAACP

Actual

•NAACP vs. National Urban League

Potential

•Southern Christian Leadership Conference

•Rainbow Push

•National Council of La Raza

likely to undertake investments to enter the relevant market

rival: the contestant you hope to defeat

Ex: NBA Live vs. NBA 2K10 Ex: Wii fitness vs. Workout Video

Competitive Products of NAACP

National Urban League

• Membership

• Strong Tradition

Rainbow Push

• Influential Leaders

• Community Programs

Southern Christian Leadership Conference

• Scholarship

• Innovation in the Civil Rights Movement

NAACP’s Dominance

NAACP largest civil rights group

National Urban League

Southern Christian Leadership Conference

SWOT Analysis of Coca-ColaIn

tern

alE

xter

nal

Helpful

•Warning label proposed•The recession•America trying to be more healthy

•Unhealthy•Causes tooth decay•Banned sodas in schools

•Customer Loyalty•Global Market•Over 400 brands•Many partnerships

•The coffee drinks•Digital Media•Energy drinks mixed with alcohol

Harmful

Direct and Indirect Competitors of Coca-Cola

Direct

•Coca-Cola Soda vs. Pepsi Cola

•Sprite vs. Sierra Mist

•Mr. Pibb vs. Dr. Pepper

Indirect

•Cigarettes

•Ice Cream

•Chocolate

•Anti-Depressant Pills

Actual and Potential Competitors of Coca-Cola

Actual

•Coca-Cola Company vs. Pepsi Co.

Potential

•Jones Soda

•Cadbury Schweppes

•Hansen Natural

•Sam’s American Choice

Competitive Products of Coca-Cola

•Pepsi soft drink

•Sam’s American Choice and Jones Soda has various flavors

•Gatorade

•Pepsi has apparel

Coca-Cola’s Dominance

Works Citedhttp://answers.encyclopedia.com/question/many-members-does-national-urban-league-

have-233050.html

http://www.nul.org/content/black-executive-exchange-program

http://www.sclcnational.org/core/item/page.aspx?s=25461.0.0.2607

http://racerelations.about.com/od/organizations/a/NationalUrbanLeagueOverview.htm

http://www.interbrand.com/best_global_brands.aspx

http://www.naacp.org/home/index.htm

http://WWW.WIKIINVEST.COM

http://www.myphliputil.pearsoncmg.com/student/bp_turban_introec_1/CompAna.html

SMDEP

Leadership Alliance