THE COMMUNICATION'S

GUIDEBOOK

TCG

To grow their business or make employees To grow their business or make employees happier and productive at work ; communication happier and productive at work ; communication

has become a stake for companies today.has become a stake for companies today.

Einstein said : - « If you judge a fish by its ability to climb trees,Einstein said : - « If you judge a fish by its ability to climb trees,

there is a good chance that it grows beast all his life ».there is a good chance that it grows beast all his life ».

Yes, we believe that everyone has the potential to communicate.Yes, we believe that everyone has the potential to communicate.

The crual truth is however this : most are afraid and the vastThe crual truth is however this : most are afraid and the vast

majority still refuse to step forward and take this responsibility.majority still refuse to step forward and take this responsibility.

TCG

Whether oral, written or not verbale ; Whether oral, written or not verbale ; communication fits all corporate positions communication fits all corporate positions

to/for :to/for :

So, communication in this So, communication in this digital age will be confronted digital age will be confronted with the old problem of what with the old problem of what to say and how to say it. And to say and how to say it. And especially how to be powerful especially how to be powerful

in your communication in your communication strategy.strategy.

✔ presentation success,presentation success,✔ improve its managerial as a improve its managerial as a

leader, leader,✔ sell better.sell better.✔ Optimize the advertising Optimize the advertising

business.business.✔ Attract and retain talent,.Attract and retain talent,.✔ Or Or maintain motivation in maintain motivation in

times of crises.times of crises.

TCG

Broadcast while staying focused :Broadcast while staying focused :

Who ?Who ?

What ?What ?

Where ?Where ?

When ?When ?

Why ?Why ?

TCG

You need to :You need to :

Identify your communication requirement.Identify your communication requirement.

Agree your objectives & success criteria.Agree your objectives & success criteria.

Identify your target audience (s).Identify your target audience (s).

Define the content of your message.Define the content of your message.

Determine the style of delivery.Determine the style of delivery.

TCG

MMake sure you are :ake sure you are :

1. Entertaining1. Entertaining..

2. Engaging.2. Engaging.

3. Interesting3. Interesting..

4. Relevant4. Relevant

5. Talking to the right audience.5. Talking to the right audience.

TCG

TCG

In the end :In the end :

the prospectivethe prospective

communicatingcommunicating

needs to bear in mind needs to bear in mind to beto be

impactful :impactful :

The fundamental in theThe fundamental in the

strategic and operational.strategic and operational.

Have technical and webHave technical and web

skills.skills.

Keep it simple and Keep it simple and efficient efficient in a custom process.in a custom process.

TCG

Companies are aware of the communication changes and Companies are aware of the communication changes and the need to be proactive andthe need to be proactive and

not just followers who react tactically tonot just followers who react tactically tothe evolution of this digital environment.the evolution of this digital environment.

2009 was the year of creativity and2009 was the year of creativity andinnovation by the European Union. innovation by the European Union. In short, ideas are no longer rare. In short, ideas are no longer rare.

What is, however, are the visionariesWhat is, however, are the visionarieswho will be able to transform the worldwho will be able to transform the world

changes into actions.changes into actions.