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The Communication The Communication ProcessProcess
Module 3: Designing for Communication
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Module 3: Designing for Communication
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Lesson OverviewIn this lesson, you will learn: Communication basics The basic mechanics of the human eye The role the eye plays in communication How the human brain processes vision The design basics as they relate to communication Applying design principles to Web design
Module 3: Designing for Communication
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Guiding Questions for Lesson 1 Have you ever said something that was misinterpreted by another person?
Why are things that we say misunderstood?
Have you had someone read an e-mail from you and misunderstand the message?
What does the color red mean to you? Do you think it means the same thing in all cultures? How can communication be improved?
Module 3: Designing for Communication
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Basic Communication The transfer of information from one individual to another.
At least two individuals involved Sender
Receiver
Examples
Module 3: Designing for Communication
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Discussion What errors in communication have you experienced?
What caused the error to occur?
Module 3: Designing for Communication
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Electronic Communication E-mail
Chat and instant messaging
Text messaging
Web sites
Other types of electronic communication
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Electronic Communication ProblemsHow might these common electronic communication problems be solved?
Can’t determine the mood of the sender
Can’t understand the vernacular
The design is misleading or confusing
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Improving Web Site CommunicationThings to consider: Purpose
Deliver information
Sell something
Entertain
Audience Age
Local
National
Worldwide
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Worldwide CommunicationExamples: Microsoft Coca-Cola IBM
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Lesson Review What are the basics of communication? How do electronic methods improve or hinder communication? How can communication be improved?
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Practice: Communicating Through the WebFind one Web site for each of the following audiences.
Discuss how the ideas in each Web site are communicated to fit the needs of that audience.
A Web site targeted toward small children ages 5–12. A Web site targeted toward teens ages 13–19. A Web site targeting a local audience. A Web site targeting a national audience. A Web site targeting a worldwide audience.
