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THE CHANGING HOME ENVIRONMENT 0 10 20 30 40 50 60 70 80 90 100 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 REACH % C olourTV Multi-SetHomes SKY Subscription PC in H om e U se M obile Phone InternetatHome G am ing Console D VD Player M P3 Player Broadband D igital C am era PVR (M ySky/Tivo) Internet continues to grow in homes as does mobile phone use Broadband continues to grow, making OnDemand an increasingly attractive option PVR’s have now made an impact with substantial growth in 2012 – changing the way we view TV Source: The Nielsen Company

THE CHANGING HOME ENVIRONMENT

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THE CHANGING HOME ENVIRONMENT. Internet continues to grow in homes as does mobile phone use. PVR’s have now made an impact with substantial growth in 2012 – changing the way we view TV. Broadband continues to grow, making OnDemand an increasingly attractive option. - PowerPoint PPT Presentation

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Page 1: THE CHANGING HOME ENVIRONMENT

THE CHANGING HOME ENVIRONMENT

0

10

20

30

40

50

60

70

80

90

100

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

RE

AC

H %

Colour TV Multi-Set Homes SKY Subscription PC in Home

Use Mobile Phone Internet at Home Gaming Console DVD Player

MP3 Player Broadband Digital Camera PVR (MySky/Tivo)

Internet continues to grow in homes as does mobile phone use

Broadband continues to grow, making OnDemand an increasingly attractive option

PVR’s have now made an impact with substantial growth in 2012 – changing the way we view TV

Source: The Nielsen Company