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The Center for Digital EducationMarket Overview
Market Size
• Public Elementary Schools– Number of Schools: 98,793– Staff: 6.2 million FTE’s
• Private Elementary Schools– Number of Schools: 35,054
• Two-Year Colleges– Number of Public Schools: 1,032– Number of Private Schools: 553
• Four-Year Colleges– Number of Public Schools: 653– Number of Private Schools: 490
National K-12 Enrollment:
49.3 million students
National Higher Education Enrollment:
18.2 million students
Governor Transitions• 39 elections in 2009-2010• Sweeping changes to leadership• New Education agendas• New appointees
2009 Elections• New Jersey
• New governor/party change• Virginia
• New governor/party change•2010 Elections• 37 elections
• 15 termed-out governors• 5 retiring governors• 17 governors seeking re-election
States with elections in 2009
States with elections in 2010
States without elections in 2009-10
One the Horizon…Leadership and agenda change are on the horizon
U.S. Education Secretary Arne Duncan is advocating for mayoral control of big-city school districts where performance is not up to par. Duncan believes that having strong mayoral leadership will promote stability and accountability while driving much-needed educational reforms.
Washington, D.C. Los Angeles, CA Albuquerque, NM Hartford, CT Chicago, IL Cleveland, OH Baltimore, MD
Philadelphia, PA Harrisburg, PA Jackson, MS Providence, RI NYC, NY
MAYORAL CONTROL:
K-12 Mayoral Takeovers
K12 - A Stable Market
The fundamental reason that K12 market growth will persist in the face of any overall economic slow down is that the growth formula is based on enrollments and per pupil expenditures. On the enrollment side, public schools enrollment continues to advance.
• Bob Resnick, Size, Growth and Structure of the K12 School Market for Instructional Materials and Technology
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
Youth16-2425-3940-6565+
Millennials Place Increasing Demands on EDU•Boomers are starting to retire and the “under 16” demographic is taking over•Represents a shift in how education will need to be delivered• Millennials expect to be connected- have lived their entire lives with the internet•Demand for more technology• Mobile devices• Laptops• Netbooks• Distance Education• Wireless• Data-driven decision-makingU.S. Dept. of Labor 2008
Perfect Storm
Segment the Market
K-12 Higher EducationThe U.S. Education market is large, complex, and continues to become more challenging as it grows.
• The education system today has evolved into multi-billion dollar industry.
• Total IT spending in K-12 and Higher Education was projected to top $19.7 billion in 2009-10:
-K-12 estimated $9.4 billion-Higher Education $10.3 billion.-Larger figures have been published.
$19.7 BILLION in IT SPEND
K-12 Higher Education0
2
4
6
8
10
12
14
$9.4 Billion $10.3 Billion
2010 Estimated IT Spend
Estimated IT Spend
Source: Center for Digital Education (2009)
$86 B
$787 Billion American Recovery• Addressing budget short-falls• Major investments in:
• Education• Health IT
• Public Safety• Broadband• Energy
Recipient Reported Funding $158.7 billion awarded $36.6 billion received
$52B
$110B $60B
$20B
FY 2009
FY 2010
FY 2011
FY 2012
State and Local Government will administer $280 billion over the lifecycle of ARRA
The Stimulus
Source: Recovery.Gov/GAO
Education: Over $67 billion in formula grants awarded to date
Total State/Local/Education Funding
The Stimulus
• The American Recovery & Reinvestment Act– Injects $100 billion into the education market– Over 250,000 educator jobs saved/created to date– Funds are aimed towards:
• Saving jobs• Driving educational reforms• Shoring up budgets• Integrating technology into classrooms• Creating statewide student information systems• Spurring innovative research at universities• Preparing the American workforce for high-demand jobs
Source: Center for Digital Education
Stimulus In Action
Significant increases in funding via grants
Title I
• Elementary & Secondary Education Act (ESEA) Title I– $10 billion
• $5.0 billion made available April 1, 2009• $5.0 billion made available September 2009• 50% may offset general budget cuts• 50% must be spent on one-time expenditures (e.g.
professional development, curriculum, technology, school improvement)
• $9.9 billion in funding has been obligatedPotential Uses– Online courseware as supplemental learning
materials for meeting mathematics and science requirements
– Support professional development and academic achievement
Title 1 Funds to States
California $ 1,128,225,993
New York $906,198,380
Texas $944,630,905
Florida $492,535,227
Pennsylvania $398,774,873
Ohio $373,250,296
Illinois $ 420,148,642
Michigan $ 390,033,535
North Carolina $ 257,456,360
Georgia $351,366,865 Source: Dept of Education
Individuals with Disabilities
•Individuals with Disabilities Education Act (IDEA)• Part B $12.2 billion to States• Part B $400 million to preschools• Part C $500 million
•Funding• Formula funding based on enrollment
• 85 percent of funding is based on IDEA aged children living in the state
• Remaining 15 percent based on share of students living below poverty level
• All funds have been obligated to states for use•Objectives• Ensures services to children with disabilities receive free public
education to meet their unique needs• Aims to prepare students for employment, independent living• Grants for to develop interagency programs for infants
IDEA Grants Funds
California $1,226,944,052
New York $759,193,324
Texas $945,636,328
Florida $627,262,665
Pennsylvania $427,178,222
Ohio $437,736,052
Illinois $506,479,753
Michigan $400,607,836
North Carolina $314,410,039
Georgia $313,758,336
Source: Dept of Education
Higher EducationResearch Funding
• Research and Innovation– Billions are allocated to funding research in higher education– Focus on construction, repairs and renovation– A need for high-powered computing tools– Funding for research coming from agencies such as:
• National Institute of Health• National Science Foundation• Department of Energy
• Snapshot of Funding from the National Science Foundation– Funded using existing NSF applications in-house – $2.5 billion in funding to support research and related activities– $400 million for equipment and facilities construction
• Research equipment• Advanced computing systems
– $200 million Academic Facilities Modernization• Renovate and modernize existing buildings
– $300 million Major Research Instrumentation• Computer Networks (dedicated to specific research tasks)
The Stimulus• How do school districts plan on using stimulus
funds?Answer %Retain staff 61%Invest in classroom technology upgrades and purchases
73%
Invest in professional development 75%Establish new district-wide systems for things like data collection
32%
Hire consultant to launch school reform efforts 12%Other (please describe below) 18%
CDE Digital School Districts Survey 2009
Top 10 K-12 Districts
Source: Center for Digital Education (2009)
Top 10 School Districts by BudgetNew York CityLos Angeles UnifiedChicagoMiami/Dade CountyClark CountyPalm Beach CountyPhiladelphiaHillsborough CountyOrange CountyHouston Independent
$21.0 B$13.6 B
$6.1 B$5.4 B$4.0 B$3.3 B $3.2 B$3.1 B$2.8 B$2.6 B
* Does not include ARRA funding
Top 10 Higher Education
Top 10 States HED Expenditures
CATXNYMINCFLILOHPAVA
Top 10 Community College Districts by Budget
Maricopa CCDLos Angeles CCDMiami DadeSan Diego CCDLong Beach CUNYDallas CCDEl CaminoSan FranciscoIvy Tech State
$24.3 B$15.6 B
$9.8 B$8.3 B$7.9 B$7.5 B $7.4 B$7.1 B$6.6 B$5.3 B
$1.43 B$1.37 B$885 M$812 M$680 M$608 M $602 M$505 M$444 M$425 M
Source: Center for Digital Education (2009)* Does not include ARRA funding
Top 10 Higher Education
Source: Center for Digital Education (2009)
Top 10 Private Universities
Univ of PennsylvaniaStanfordColumbiaHarvardNew York UnivJohn HopkinsUniv of Southern CaliforniaUniv of PhoenixNorthwesternUniv of Miami
Top 10 Public Universities
UCLA Ohio State UnivPenn State UnivUC DavisUniv of Washington Univ of MinnesotaUniv of UtahUC Berkeley Univ of MichiganUniv of Iowa
$5.0 B$3.8 B$2.8 B$2.6 B$2.0 B$1.9 B $1.7 B$1.7 B$1.6 B$1.6 B
$4.9 B$4.1 B$3.6 B$3.3 B$3.1 B$2.7 B $2.6 B$2.5 B$2.5 B$2.4 B
* Does not include ARRA funding
K-12 Enrollment Growth
Fall 2008 Fall 2009 Fall 2010 Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 201648,000
49,000
50,000
51,000
52,000
53,000
54,000
Public K-12 Enrollment Projections (in millions of students)
Source: NCES (2007)
K-12 Enrollment Growth
Fall 2008 Fall 2009 Fall 2010 Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 20165.9
6.0
6.1
6.2
6.3
6.4
6.5
6.6
Private K-12 Enrollment Projections(in millions of students)
Source: NCES (2007)
Higher Ed Enrollment Growth
Fall 2008 Fall 2009 Fall 2010 Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 201612.5
13.0
13.5
14.0
14.5
15.0
15.5
Public HED Enrollment Projections (in millions of students)
Source: NCES (2007)
Higher Ed Enrollment Growth
Fall 2008 Fall 2009 Fall 2010 Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 20164.2
4.4
4.6
4.8
5.0
5.2
5.4
Private HED Enrollment Projections (in millions of students)
Source: NCES (2007)
EDUCAUSE IT Priorities
1. Funding IT
2. Administrative ERP
3. Security
4. Infrastructure /Cyber infrastructure
5. Teaching and Learning with Technology
6. Identity and Access Management
7. Governance, Leadership &Organization
8. Disaster Recovery & Business Continuity
9. Agility, Adaptability and Responsiveness
10. Learning Management Systems
Campus Computing IT Priorities
Network Upgrades/Replacement
Financing IT
Instructional Integration
User support
IT staffing
ERP systems
Distance Education
Higher Education IT Priorities
Source: EDUCAUSE and Campus Computing 2009
K-12 IT Priorities
Funding IT
Administrative ERP
Security
Teaching and Learning with Technology
Learning Management Systems
Digital Content
Professional Development
Student Information Systems
Broadband and Connectivity
Distance Education
Staffing
K-12 IT Priorities
Source: Center for Digital Education (2009)
ChallengesK-12 Challenges
• Enhance educational service delivery• Improve student performance• Strengthen teacher effectiveness• Operate within very tight budgets• Deal with outdated IT equipment• Automate an aged infrastructure• Control costs / optimize resources• Ensure data security and student privacy• Make academic and IT resources readily available• Provide for collaboration communities ( teachers and students )
Higher Education Challenges • Aging infrastructure• Hiring / retaining personnel• Operating within very tight budgets• Improving graduation rates• Competitiveness• Control costs / optimize resources• Ensure data security and student privacy•Campus security
FL Department of Education: Digital ContentAn RFP has been issued for a virtual curriculum marketplace to create a common statewide platform to access digital content.
California : Digital Textbook InitiativeThe state of California launched a free digital textbook initiative. Digital textbooks are a high-quality low-cost option for instruction.
Cobb County School District: Learning Management SystemThe school district has issued an RFP for a learning management system.
New Jersey City Schools: Professional DevelopmentAn RFP has been issued for professional development for teachers to improve instruction through the use of technology.
Florida Virtual School: Digital Game-Based LearningThe Florida Virtual School has released an RFI for digital game-based learning.
Indiana DOE: Web-based Statewide Mathematics PlanThe state has released an RFP for a web-based statewide mathematics intervention plan to improve outcomes in mathematics.
K-12 Heat Map
Source: Center for Digital Education (2009)
Gaston College: Game DevelopmentAn RFP has been issued for a development firm to develop a fun and educational game to inform students on the manufacturing field.
Washington State Univ: Student Information System ReplacementThe university has issued an RFP to purchase a web-based student information system and implementation services.
CUNY Decision Support/Business Intelligence:An RFI has been issued for a Decision Support/Business Intelligence System to support university-wide reporting.
El Paso Community College District: District-Wide ComputersAn RFP has been issued to provide computers to the El Paso Community College District.
Higher Education Heat Map
Ohio State Univ: Enterprise Storage ReplacementAn RFQ has been released seeking a quote for enterprise storage replacement.
Source: Center for Digital Education (2009)
Perfect Storm
• Why Education? Why Now?– The Stimulus is heavily focused on education
• Over $100 billion into education including:– $650 million for education technologies– $250 million for statewide student information systems– $4.35 billion for Race to the Top (includes an information system component)
– The President is calling for significant reforms to education• Data-driven decision-making
– Online learning• Expanding reach beyond brick and mortar• Digital textbooks initiatives on the rise
– Massive push for professional development and 21st century classrooms
It all starts at www.centerdigitaled.com
Navigating EDU
