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Ross KingslandFounder and CEOInception Growth
@RossKingsland1
InceptionGrowth.net
My Single Biggest Mistake
“I would rather be right, than rich”
It takes as much effort to land a £1,000 client as it does a £10,000 client
@RossKingsland1
The Truth@RossKingsland1
Who Do We Work With?• Business Owners• Founders• CEOs• Partners• Boards• Directors
Common Factor:Everyone we work with wants a
significant step change in their business growth
@RossKingsland1
@RossKingsland1
@RossKingsland1
In Other Words…
Accelerated Growth
Accelerated Growth
Current Growth
Check one two three
“I know how to grow a business…….”
@RossKingsland1
Growth Is A Science@RossKingsland1
@RossKingsland1
Growth Is A Science@RossKingsland1
5 Strategies You Can Use Today@RossKingsland1
1. Find Your Tipping Point@RossKingsland1
1. Find Your Tipping PointToo broadly defined market• Uber – MVP to SF 1%ers• SXSW experiment
•Who is your market? Kevin Kelly 1,000 true fans
• Define the market, find them and seduce them.
@RossKingsland1
2. Advertising Is Not The (Only) Solution
@RossKingsland1
2. Advertising Is Not The (Only) Solution• Original advertising strategy: Billboards and Radio
Ads
• Get creative
• “PS: I Love You. Get Your Free E-Mail At Hotmail”
• Why it works: Unexpected, Emotional, Secret, Exclusive, Novel
@RossKingsland1
3. Strategic relationships@RossKingsland1
3. Strategic relationships• Who already has your market?
• If you don’t have access to your market find out who does.
• Develop full proof strategy
• Be cool.
@RossKingsland1
4. Create a Moment of Magic@RossKingsland1
4. Create a Moment of Magic• Suspend disbelief
• Control the User Experience
• Over deliver
• Reinforce positive emotion after event
• Secret: Positive Emotional Experience
@RossKingsland1
5. Get in front of an A-lister@RossKingsland1
5. Get in front of an A-lister
•No network
•No contacts
•No experience
@RossKingsland1
5. Get in front of an A-listerStep1: Ask yourself – “What’s in it for them?”
Step 2: Prime their network through social media channels
Result:“Everyone is talking about this new company”“Why haven’t we met these guys yet?”“Get them in!”
@RossKingsland1
@RossKingsland1
5. Get in front of an A-lister
How Do We Work?3 Months Intensive Coaching and Mentoring
One on One
Results Focused
Move FAST
Resources For Youwww.InceptionGrowth.net/tbs2015
