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Lesson GoalsLearning Objectives
By the end of the lesson I will understand the Boston Matrix and why it is used in Business
Success Criteria1. Understand Market Share & Market
Growth2. Recognise and draw the Boston Matrix
Market Share
35%
30%
35%
Predicted Sales in the
Games Console Market
2015
PS4
X Box Live
Wii
The percentage of the market held by one company (or product).
Market Growth
35%
30%
35%PS4
X Box Live
Wii 2012 = $6.9 million
35%
30%
35%PS4
X Box Live
Wii 2014 = $29.4 million
The increase in value of the whole market.
Star Product
Market Share = High
Market Growth = High
A Product that is very popular with lots of competition. It will produce high levels of
profit.
Profit = High
Cash Cow Product
Market Share = High
Market Growth = Low
This is a product that has been around for many years and is well known.
Profit = High
Question Mark Product
Market Share = Low
Market Growth = High
This may be a new product to the market and could become a Star product.
Profit = Potentially High