Issue #83April 26th 2017

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WMIDO met the winner of the Bestore Award 2017

The best optical shop in the world

A turquoise spring

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Frames of LifeEyewear takes center

stage in the Giorgio

Armani ad campaign

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| Issue #83 | April 26th 2017

In 2015 MIDO launched an award for the outlet that provides the best shopping experience: the BESTORE Award. The stores taking part are selected by an international jury composed of sector leaders, trendsetters and marketing experts. The winner of the 2017 edition was Globe Specs of Tokyo, Japan. Second place went to Brillen-Q-Uartier of Graz, Austria, and third place to the Les Lunettes de Marius optical center of Lyon, France.Globe Specs is described in the words of its owner, Tetsuya Okada.

When and why did you start your adventure with your shop?Before starting my own company in 1998, I worked for 2 major Japanese optical retail companies. Both of these companies are more authentic and traditional type of optician where the company provide very high quality of service optically or as the seeing device to solve the patients’ issues. On the other hand, they were not providing happiness or fashion elements of the eyewear. Throughout my carrier in 2 former retail companies, I was working at their NY branch and also was in charge for business negothiation with European brands. I came to know quite many American and European eyewear brands during this period, which gradually bred my passion inside of me, which was to introduce these brands to the Japanese market. Additonally, I had oberserved different design culture and reference differing so much from one country to the other. So I also began to wish to introduce these differnt ways of wearing the eyewear and the cultures to expand the design perceptoion possibilities in Japan. So I started Globe Specs to achieve 2 permanent goals.

One is to provide maximum comfort and clear vision considerino eyeglasses as the funcitional gear. The other important element is to provide uncomparable joy and happiness of wearing eyewear by providing wide variety of fashion possibilities and supporting to build up most preferable personal statement for every one of our customers.

Which is the philosophy of your store?As mentioned above, most important philosophy of my store is to provide maximum satisfaction of shopping the eyewear. This will be realized by achieving 2 goals. Providing maximum functional quality by solving the visual issues of our customers, as well as to provide maximum joy of wearing eyewear by supporting to provide most fashionable design or supportin our customers to realize the most preferable personal statement. Which are the main architectural features of your shops?Most eyecatching feature of my store is the antique furnitures I collected from many different places all over the world (NYC, Portland (Oregon USA), Philladelphia (USA), Paris, Vienna, London and Tokyo). The entrance door is from NYC Rockfeller Center from 1950’s. Even the small accesorries like MAD magazine is the collector’s item from 1970’s. Macintosh vacuum amplifier plays warm tone of good old jazz music. All these mix culation of attactive vintage furnitures and accesorries create incomparable shopping circumstance.

What means for your to be the winner of the 2017 BESTORE Award?When I started Globe Specs I wished to breed my store to the best optical store in the world some day. This will not be realized by the number of branches nor the amount of turnover. My goal was to extablish most ideal shopping evironment to provide maximum reliability in technical and optical aspect and to offer most fun and enjoyable eyewear design suggestion. Without the BESTORE Award, I was only able to measure my accomplishment by the compliments and comments from our clients. But BESTORE Award clearly announced that my store is providing the most unique shopping atmosphere based on extraordinally ideas, interior design, display and the brand selection. So this authoritative award selection by the objective assessment by international panel of experts just makes me so happy and proud of what I have established at my new store.

Will you celebrate this award?It is our 20th anniversary this year. So, we just celebrated our 20th Anniversary and the winning of BESTORE Award on April 11th. I will attach some photographs from our celebration party, togher with our store photographs.

The best optical shop in the world

Tetsuya Okada durring the celebration of the 20th Anniversary with some designers.

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| Issue #83 | April 26th 2017

Great news for Area98’s unmistakable La Matta brand’s new SS17 collection, designed for the modern and sensual woman who likes to stand out by expressing her personality with determination and elegance.For the spring season we can see the debut of an exclusive capsule collection that brings together the bold soul of the brand with a touch of modern romance. The models in this limited collection play with new acetates where the traditional animal print patterns are paired with small red roses and other floral motifs in fresh, rich and bright summer colours. An innovative mix creating remarkably versatile proposals, perfect for the La Matta woman who, while remaining faithful to her spirit of seduction, never stops dreaming.

The Ray-Ban evolution

Frames of life

The new Giorgio Armani Frames of Life 2017 advertising campaign is made up of photos and videos that tell stories of eyes framed by iconic Giorgio Armani eyeglasses. New this season is the collaboration with a director who emerged during the second edition of the Films of City Frames project: Chris Sebastian Joys from the Sydney Film School. Chris Joys made a short movie that tells the story of Emma and Tristan, two characters with different personalities who develop a game with interesting contrasts. With its different Art Nouveau and totally modern styles, Vienna provides the perfect backdrop for the story. The eyewear is at the center of the story, a special channel for conveying the life of the main characters, a tool for observing the world and then comparing their experiences.

Again this summer, Hydrogen and JPLUS are collaborating on the development, manufacture and distribution of a new capsule collection of sunglasses: ParadEYES Lost. The collection consists of two models – Saint Barths and Okinawa – inspired by the exclusive coastal destinations of the same name.Saint Barths has a metal clip-on integrated into the acetate frame. Colors vary from more classic black and havana, combined with smoke gray or aviator green lenses, to stronger, brighter colors like red, blue and transparent green combined with mirrored lenses in a more shocking version of the frame color.Essential and minimal, Okinawa is the extreme concept of clean lines and lightness. The super flat lens is the same depth as the frame and integrates perfectly with its metal surface. The Hydrogen skull is laser printed on the lens.

ParadEYES Lost

Ray-Ban has always aimed at combining technologies applied to lenses and frame design. In 2017 it has taken another step forward by offering ophthalmic lenses. Italy is the country chosen for their debut, after which they will be distributed worldwide by year end.Made digitally, the customized lenses incorporate Digital Surface Technology (DTS) and meet specific eyesight correction requirements for all customers by offering sharper vision and relieving eye strain.The new optical eyewear is identical to traditional models: from the iconic Wayfarer to more recent proposals. With a color palette ranging from classic G-15 to flash and gradient versions, all Ray-Ban prescription eyeglasses faithfully replicate the original design.

An amazing play on shapes and thicknesses

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| Issue #83 | April 26th 2017

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AVM 1959 has created an eyewear collection with Mariano Di Vaio, the well-known influencer whose Instagram account has over 5.1 million followers. His blog, MDV Style, talks about everything that a real gentleman would like, from fashion to travel, music to films through to sport.The collection includes four models in 16 colours. In his fully fledged role of designer, Mariano attempts to express the lifestyle of the modern gentleman through the use of lightweight, refined materials, extremely carefully selected colours and lenses and an eye on trends in the eyewear market.Reworked, enriched classic shapes leave plenty of room for the metal that combines with base 2 lenses. Half lenses are another constant, in the classic blue shades that have become a must.

Ernesto Esposito Women Creative Director GeoxJuergen Gessler CEO StrenesseJohn Kennedy CEO AdlensJoshua Schulman President & CEO Coach

Commissione Difesa Vista Onlus has published its actions in various areas during 2017. The first appointment was with the first edition of the new Italian publishing fair, Tempo di Libri, held in Milan from April 19 through 23. The nonprofit took part with a stand where it offered free eyesight and eye health tests carried out by ophthalmologists in collaboration with optometrists.From June 1 through 4 the screenings will be performed at Rimini Wellness, the fitness and wellbeing review, and from November 17 through 19 at G! Come Giocare, the international toy fair in Milan.Between May and October CDV Onlus will be taking part in a “Race for the cure", three days dedicated to sport, health and wellbeing in support of the fight against breast cancer. They will be held in Rome (May 19-21), Bari (May 26-28), Bologna (September 22-24) and Brescia (October 6-8). In the fall, actions will also include the customary appointment at the Tour della Vista in the Marche, Lazio, Umbria and Abruzzo, with special attention to areas damaged by earthquakes, and Quattroruote’s Carfest in the province of Pavia on September 16.

AVM puts glasses on Mariano Di Vaio

Commissione Difesa Vista Onlus in 2017

Safilens announces its new partnership with Belgian distributor, LensGroup BVBA.It will be the exclusive distributor of its products in Belgium, the Netherlands and Luxembourg for the next 6 years. With more than 400,000 customers, LensGroup BVBA is one of Europe’s three largest e-commerce businesses specializing in contact lenses and lens care products. The Antwerp-based LensGroup is known for its high quality standards and reliability, as well as its prompt and efficient service, both online and off, thanks to its network of independent opticians. According to Vincenzo Bruno, Sole Director of Safilens: “Based on the professionalism of their team, we have no doubt that LensGroup BVBA will play a prominent role in the success of our products in Benelux. This pivotal partnership will boost our positioning and our business in countries that are an extremely important market for us”.

Safilens has a new Benelux distributor

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The importance of leisure time

Design, fashion & lifestyle

Editorial Director: Francesco Gili MIDO Srl Unipersonale · Via Petitti, 16 - 20149 Milano (Italy) · Phone +39 02 32673673 · P. Iva IT 07164050150

Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano 07164050150 · Cap. soc. 120.000,00 i.v. R.e.a. 1710133 Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici

WMIDO is published in cooperation with Publicomm srl · Piazzetta Brera 24/2 - 20121 Milano (Italy) · P. Iva 02030290999

email: redazione@wmido.com

| Issue #83 | April 26th 2017

Asos - global fashion destination for 20-somethings – is introducing PLUS and TALL to the core Menswear collection, as well as extended sizing on over twenty menswear brands. The aim of this new launch is to bring a wide range of fashion to their customer so they can always feel their best. This will include ASOS own label along with highly recognised brands such as Burton, Noose and Monkey and Wrangler. PLUS includes XXXS to XXXXL and TALL is the introduction of fits over 6’3 and 38” leg length. Models and campaigns will reflect the size range; with cuts and styling showcasing the fashion forward ASOS way.

Samsonite wins Red Dot Award 20177

A turquoise springIt’s springtime and the world of design also needs color. That’s why the S/S

collections have abandoned gray and embraced turquoise.The new ideas this year include the ingenious Kube - a modular armchair created by designer Emmanuelle Legavre - which can be turned into a pouf, armchair, lounge chair or sunbed. A great classic, on the other hand, is the Lumière lamp created by Rodolfo Dordoni in 1990 for Foscarini. In this version, the shade changes color depending on the light source: dark turquoise when off and light turquoise when on. Perfect for bringing the spring into the home is the Console Shimmer by Glas Italia - created by designer Patricia Urquiola - which changes color depending on the light.

Plus and Tall is better Plus and Tall is better

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From the proposals presented by the 54 countries that entered for this year’s international Red Dot Design Award, Samsonite’s Fuze and Prodigy collections were among the winners of the Red Dot Product Design Award and the Lite-Box collection received an Honorable Mention. The renowned Red Dot Design Award is open to all those who want their business to be distinguished for design: an aspect that is perfectly in line with Samsonite, which has always held a leading-edge position for innovation, quality design and trends in the luggage market.

Freitag, the famous brand created by brothers Markus and Daniel Freitag, is known throughout the world for its bags made from truck tarpaulins: all recycled, all unique. For April 20, 2017, the company has scheduled the launch of a new small – but roomy – bucket bag: the handy “R124 Bird” that can be used to create a personal bucket list of life’s most unforgettable moments. The name of the bag was inspired by Isabella Bird, a courageous British explorer and author of travel books, the first woman to be elected fellow of the Royal Geographical Society.