THE BALI BIBLE PARTNERSHIP DECK - … is where The Bali Bible are a huge asset to you, ... Australia 43% English (US) 44% ... India 2% Malay 1%

T H E B A L I B I B L E P A R T N E R S H I P D E C KJ U N E - D E C E M B E R 2 0 1 7

W H O W E A R E A N D W H A T W E A R E O F F E R I N G

Travel has changed.

Gone are the days of travel agents or brochures.

In 2017 travellers are finding their information and

inspiration for travel online. They are digital natives,

and seek answers to everything in the digital space,

through search engines like Google and, especially,

social media platforms such as Instagram and

Facebook.

We are here today because we’ve created an

invaluable skill set, social following and website that

enables businesses like yours to be seen on one of

the most effective, beautiful and successful travel

websites for Bali and Indonesia the world has seen.

We invite you to join us in this journey in showcasing

beautiful Bali, Indonesia & your business to millions

of travellers.

Discovery starts here.

T R A V E L L E R S N O W F I N D E V E R Y T H I N G O N L I N E A N D F R O M S O C I A L M E D I A .

T H E B A L I B I B L E : A D V E R T I S I N G & P A R T N E R S H I P D E C K 2

W E A R E E X P E R T S O F I N D O N E S I A N T O U R I S M

W E H A V E Y E A R S O F P R O V E N R E S U L T S I N P R O M O T I N G B U S I N E S S T O M I L L I O N S O F T R A V E L L E R S W O R L D W I D E .

A T E A M O F D I G I T A L M A R K E T I N G E X P E R T S

We have been creating awareness and driving

travellers to the beautiful island of Bali and

surrounding areas of Indonesia through our social

media channels and website for over 7 years.

With a huge ‘multi-platform’ social media presence

and our new balibible.guide website, we are the most

prolific and respected platform for discovering and

marketing tourism in Bali.

With over 16,000+ businesses listed on our website,

it’s the ‘go to’ directory for travellers when planning a

Bali holiday.

Travellers can create their own shortlists, browse

inspirational lists created by industry insiders and

uncover the best local knowledge at the click of a

button.

We offer our audience the most up-to-date and

informative content for Bali & Indonesia available

globally allowing your business to be discovered by

millions of visitors travelling to Indonesia.

O N L I N E A N D S O C I A L I S W H A T W E D O


https://balibible.guide

W E U N D E R S T A N D T H E I M P O R T A N C E O F A D V E R T I S I N G A N D T H E D R I V I N G F O R C E B E H I N D I T .

T H E C H A L L E N G E S I N D E C I D I N G T H E R I G H T P A T H - W H O T O U S E , W H A T I S T H E M O S T C O S T E F F E C T I V E S T R A T E G Y , W H O D O W E T R U S T ?

W E ’ R E M O R E T H A N J U S T A T R A V E L G U I D E - W E A R E C R E A T I N G A W A R E N E S S A N D D R I V I N G T O U R I S M T O B A L I A N D I N D O N E S I A O N A G L O B A L S C A L E .

Every business has advertising budgets and rightfully

so, considering what an important role it plays in the

success of a business. Like you, we are passionate

about maximising the return on your marketing

budget.

The answer on how to achieve your goal isn’t a simple

answer. With marketing being an ever-changing

landscape, perpetuated by digital technological

advances, and the Internet becoming a very saturated

and busy platform, it’s no wonder why so many

businesses fail to stand out.

It’s clear that you recognise the growing need to invest

into the digital space (which is why you are reading this

partnership deck). Do you still find yourself asking the

questions: Who do we engage? What are the most cost

effective methods and strategies? Who can we trust?

This is where The Bali Bible are a huge asset to you,

offering a successful ROI opportunity. We live in the

digital space, understand the intricacies of digital

marketing on a global scale and have the proven

answers to these questions. It lies within reaching the

ideal candidate through trusted and highly influential

digital platforms and social media. The desired message

combined with a modern and engaging take that speaks

to the hearts and minds of the perfect audience is how

we can provide a higher ROI on your marketing spend.

Unlike common preconceived notions around Bali

as the only tourism mecca of Indonesia, we know

that the opportunity for visitors to enjoy a great

holiday doesn’t just stop there. We love Bali, but

we are also well aware of how incredibly amazing,

picturesque and culturally enriched the surrounding

Indonesia islands are.

The opportunity to enjoy and experience them is

known to so few and we want to change that by

exposing these areas, as well as promoting Bali, as

an ideal holiday destinations to our global market of

travellers.

By highlighting multiple locations, we increase our

audience size, and in turn - the audience you can

reach when working with us.

H E L P I N G R E A C H

20MT O U R I S T S B Y 2 0 1 9

S O W H O I S Y O U R I D E A L C A N D I D A T E A N D A U D I E N C E ?


W E ’ V E G O T T H E I D E A L A U D I E N C E F O R Y O U R B U S I N E S S

Y O U T H F U L , A F F L U E N T , T R A V E L S A V V Y - O U R A U D I E N C E I S T H E B E S T F I T F O R Y O U R B R A N D .

A U D I E N C E D E M O G R A P H I C SD E M O O V E R V I E W

4 7 %8 0 %

of our audience said they are planning a trip to Bali within

the next 3 months**

of our audience are digital natives, between the ages of

18 - 44*

1%

13-17

1%

13%

18-24

11%

22%

25-34

13%

14%

35-44

7%

8%

45-54

3%

2%

55-64

1%

1%

65+

1%

6 3 %

W O M E N

3 7 %

M E N

Country Percentage Language Percentage

Australia 43% English (US) 44%

Indonesia 31% Indonesian 25%

Malaysia 7% English (UK) 19%

United Kingdom 6% German 2%

United States of America 4% French (France) 2%

New Zealand 3% Dutch 2%

Singapore 2% Italian 1.5%

Netherlands 2% Spanish 1.5%

India 2% Malay 1%* Utilising data from social media assets and google

** Numbers are based on surveuyed audience and annualised


A D V E R T I S I N G O P P O R T U N I T I E S

G E T Y O U R B U S I N E S S S E E N O N O U R S O C I A L M E D I A A N D W E B S I T E

T H E R E P U T A T I O N A N D A U D I E N C E O F B A L I B I B L E W I L L B E A K E Y D R I V I N G F O R C E I N T H E S U C C E S S O F Y O U R C A M P A I G N .

Whether it’s building awareness of your business or a new

product, event or offer - advertising on our Facebook channel can

help people learn more about what matters to you.

People come to Facebook to find and share the things they like.

With a huge, and highly engaged following, our Facebook page is

a great place for your business to connect with the people who

are likely to enjoy your posts and interact with your page.

Our Facebook ads allow you to connect with the people who will

love your business.

F A C E B O O K P O S T :

$ 3 9 9 U S D

W E O F F E R C U S T O M P A C K A G E S A N D D I S C O U N T S O N L A R G E R O R D E R S .

P L E A S E D I S C U S S W I T H Y O U R A C C O U N T M A N A G E R .

F A C E B O O K . C O M / T H E B A L I B I B L E

2 6 0 K+F O L L O W E R S


https://facebook.com/thebalibible

Drive awareness, increase customers and share images of your business

amongst a highly engaged audience and get the business results that you

care about most.

Instagram adverts tell your story through a clean, simple and beautiful

creative canvas at the centre of visual inspiration.

Being a largely visual platform dedicated to Bali and Indonesia, we have

a unique audience who are specifically interested in travel to Bali - which

means this is perfect for businesses looking to inspire and guide travellers to

their business through amazing imagery.

I N S T A G R A M P O S T :

$ 3 9 9 U S D



@ T H E B A L I B I B L E

7 3 0 K+F O L L O W E R S- 7 6 0 , 0 0 0 + # T H E B A L I B I B L E

- 4 3 0 , 0 0 0 + # B A L I B I B L E


https://www.instagram.com/thebalibible

https://www.instagram.com/explore/tags/thebalibible/

https://www.instagram.com/explore/tags/thebalibible/

Our Twitter ads are designed to help you achieve

results that drive action and add value to your

business. We work with you to create campaigns

tailored for a variety of business goals, from driving

website traffic to increasing brand awareness.

It is a less popular channel but with great link clicks

and engagement but ensures you have a variety of

reach across all our channels.

T W I T T E R . C O M / T H E B A L I B I B L E


T W I T T E R P O S T :

$ 1 7 9 U S D





F A C E B O O K . C O M / T H E B A L I B I B L E


F A C E B O O K P O S T T O Y O U R B U S I N E S S L I S T I N GThe default ranking of our category pages is based on how many

views your listing has had, driving more views to your listing through

a Facebook post is the perfect approach to quickly improve your

ranking, and drive awareness of your business.

By increasing visibility of your listing, you’ll reach more travellers who

are actively searching for similar listings and the more favourite lists

you will be included in (and then shared to on social media).

B U S I N E S S L I S T I N G P O S T :

$ 1 7 9 U S D





Once your event is listed on our website, take out a

Facebook Event post to target event-goers based on

location, demographics, and interests. We will then share

it on Bali’s most popular Facebook page, and ensure your

event listing is only seen by event-goers who are most likely

to be interested in your event.

F A C E B O O K E V E N T P O S T B A L I B I B L E . G U I D E / C A L E N D A R _ L I S T

G E T M O R E P E O P L E T O Y O U R E V E N T - G E T A F A C E B O O K E V E N T P O S T !

E V E N T P O S T :

$ 1 4 9 U S D




P R O M O T E D P L A C E M E N T : # 1 R A N K I N G I N C A T E G O R Y

Top spot ranking on Bali’s most popular website on our category pages

under various categories.

For example, a ranking position of “1” means that your business is the first

ad on a page. In general, it’s good to have your ad appear higher on a page

because it’s likely that more customers will see your listing.

By increasing visibility of your listing, you’ll reach more travellers who are

actively searching for similar listings and the more favourite lists you will be

included in (and then shared to on social media).

The default ranking of our category pages is based on how many views

your listing has had, so your promoted placement will give your listing a

boost and help keep it higher up the order under your category.

# 1 R A N K I N G I N C A T E G O R Y :

$ 2 3 9 U S D / W E E K




P R O M O T E D P L A C E M E N T : F I R S T P A G EPromoted Placement: First Page is a unique opportunity for businesses to

increase the visibility of their listings. It’s a great way to get more exposure,

and be seen by more people browsing our website.

By increasing visibility of your listing, you’ll reach more travellers who are

actively searching for similar listings and the more favourite lists you will be

included in (and then shared to on social media).

The default ranking of our category pages is based on how many views

your listing has had, so your promoted placement will give your listing a

boost and help keep it higher up the order under your category.

F I R S T P A G E I N C A T E G O R Y :

$ 1 3 9 U S D / W E E K




F E A T U R E : L I S T I N C L U S I O NWe’ve made hundreds of favourite lists, and millions of people

have seen these. We are offering you the chance to have

your business included in a featured list which is listed on our

website, and shared on social media. A great cost effective way

to hit a targeted audience that are relevant to your business.

NB: Not all venues are approved, lists we include you into are

subject to our team. L I S T I N C L U S I O N :

$ 1 1 9 U S D




F E A T U R E : W R I T T E N A R T I C L EHaving an article written about you on Bali’s most popular

website, encouraging people to visit, experience and follow

your business is the most engaged opportunity we provide.

Permanently on our website, your article will also be publish

to Facebook and boosted to ensure it reaches a significant

exposure. This is a great way to drive huge exposure utilising

our brand and reputation to inform a huge audience about

your brand / business.

There is no better way to get exposure for your business than

a featured article.

F E A T U R E A R T I C L E :

$ 8 4 9 U S D



W E U S E O U R R E P U T A T I O N T O D R I V E T R A F F I C T O Y O U R B U S I N E S S - T H I S S U P E R C H A R G E S T H E S U C C E S S O F Y O U R C A M P A I G N .


P A C K A G E S

P A R T N E R S W H O T A K E O U T P A C K A G E S A R E R E W A R D E D W I T H S P E C I A L D I S C O U N T E D P R I C I N G A N D E X T R A E X P O S U R E

S T A R T E RPerfect for businesses wanting to trial our services,

this gives you a kick start and a taste of the success

you will receive as a partner.

M O N T H L Y I N C L U S I O N S :

- 1 X I N S T A G R A M P O S T

- 1 X F A C E B O O K P O S T T O Y O U R L I S T I N G

- 2 X L I S T I N C L U S I O N S

T O T A L I N C L U D E D V A L U E : $ 7 5 6

_____________________________

Pricing:

Month to Month: $599

3 Months Up-Front: $1, 500

6+ Months Up-Front: Contact us for special price

B U S I N E S SIf you are looking for more reach and to ensure you

hit that audience, our Business Package is suitable

for you.



- 1 X F A C E B O O K P O S T

- 1 X T W I T T E R P O S T


- 3 X L I S T I N C L U S I O N

T O T A L I N C L U D E D V A L U E : $ 1 , 3 2 3

_____________________________

Pricing:

Month to Month: $899

3 Months Up-Front: $2,199


E N T E R P R I S EThe ultimate package, this is for businesses wanting

to launch themselves across multiple channels for

maximum exposure to a worldwide audience.



- 2 X F A C E B O O K P O S T

- 2 X T W I T T E R P O S T


- 5 X L I S T I N C L U S I O N

- F I R S T P A G E P R O M O T E D P L A C E M E N T

T O T A L I N C L U D E D V A L U E : $ 3 , 4 5 6

_____________________________

Pricing:

Month to Month: $1,699

3 Months Up-Front: $3,990


S O M E O F O U R V A L U E D C L I E N T S :


L E T ’ S A C H I E V E Y O U R G O A L T O G E T H E R

T H E N E X T S T E P S

We would love to start taking the next steps in helping you

reach your business goals, and showcase your business to our

audience.

If you have any questions please let us know as we’d be more

than happy to assist.

We look forward to hearing from you soon.

Yours sincerly,

Simon te Hennepe

CEO & Co-Founder

TRAVLR Guides / The Bali Bible

[email protected]

www.thebalibible.com | www.travlrguides.com


mailto:simon%40thebalibible.com?subject=Advertising%20%26%20Partnership%20Deck%202017

https://www.thebalibible.com

https://www.travlrguides.com

F R E Q U E N T L Y A S K E D Q U E S T I O N SCan the twitter post be exchanged for a Insta / FB post in the package? Unfortunately, all packages and pricing are fixed. We can customize a package for you on certain circumstances but we try to maintain them as is.

If we buy a package can we do 1 post now, 1 post in a few months? Packages are all subject to subsequent months. As we grow, so does our audience which means in 12 months you will reach a much larger audience.

Is there an approval process for businesses, images and content? Yes, all images, content and text are subject to our approval.

How many new followers/enquiries can we hope to generate from a post? Regarding stats, success from campaigns largely depend on your offer or post, but the exposure you receive is enormous and it’s to people who are following our business because we are all about Bali… We are unable to tell you how many visits a site receive or followers an account might get but when we do a post there are thousands of views etc. and engagement from fans. Amount of followers are so dependent on the post, image and the account it’s about.

What happens if we miss the monthly cutoff date to submit images and wording? We will be enforcing posts within the period unless approved otherwise. If we don’t get content within the due period, our staff will prepare the post on your behalf and run it for you.

What is the monthly cutoff date to submit images and wording? 4 days before end of month, this is when our staff will prepare the post.

Can the advertising packages be customized or is it set pricing? We can customize on some occasions however we do try to stick to our set packages. Most versions can be made from current offers.

Does the Bali Bible offer exclusivity in each category? Unfortunately we don’t offer exclusivity - if this is of interest contact our GM.

Is there a limit for each business in the same category? No limits, we do approve businesses on a case by case basis.

Does the client receive a proof of the posts wording before it goes live? All clients will receive a proof of the post prior to us scheduling it in. It is a responsibility of our team to do this for you before anything is published.

Can a client change the wording once it has been scheduled? Yes, within 24 hours it can be changed, after that period it is not able to be changed.

What Size & Format should the images be sent to The Bali Bible in? All images should be larger than 700px in width.

Can a client pay in any currency or does it have to be in USD? We invoice in USD, but can convert to any currency using current exchange rate.

With the feature article how does The Bali Bible promote it to drive traffic to the website? We promote (and boost) it on Facebook and Twitter.

What type of images don’t The Bali Bible accept? Eg food, clothing etc It is case by case basis, we require images to be clear, attractive and show background of Bali. We don’t want images too ‘advertisey’ and don’t run food only shots or collages of images on Instagram.

What is the best format for sending images? Dropbox is best, or via email.

T E R M S & C O N D I T I O N S1. PRICING: All prices are listed in USD and can be paid to our Australian Company Account or through Paypal. We do not accept CASH payments.2. PAYMENT TERMS: All posts and campaigns are to be paid in full upfront. Planning and preparation of your campaign won’t start until payment has cleared.3. POST STYLE: We don’t run any images with text overlaying images on our instagram channel. All images are subject to our approval. Images that are vibrant, clean and showcase

your business will get a better engagement and ultimately the response from our audience. Not all businesses are appoved and as this is a recommendation from The Bali Bible, we may need to approve your business prior to working with you.

4. CLIENTS RESPONSIBILITY: All images and content must be provided by you. You must either own the images your provide us or have approval by the original owner of the works for us to use the images. Any images provided are at your own discretion and you agree by providing said images that we can use them to promote your business.

5. SCHEDULING: All posts and campaigns are prepared in advance, and we don’t run any posts without receiving content a minimum of 3 days before. 6. APPROVAL: We will provide you with a preview of all campaigns prior to posting and will request approval from you.


Documents

THE BALI BIBLE PARTNERSHIP DECK - … is where The Bali Bible are a huge asset to you, ... Australia 43% English (US) 44% ... India 2% Malay 1%