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THE B2B GROWTH AWARDS ENTRY KIT | http://events.zoominfo.com/business/growth-acceleration-summit/awards
AWARDSRecognizing Excellence in
Sales & Marketing
THE B2B
GROWTH
THE B2B GROWTH AWARDS ENTRY KIT | http://events.zoominfo.com/business/growth-acceleration-summit/awards
THE B2B GROWTH AWARDS ENTRY KITDeadline: 8.25.16
ZoomInfo is excited to announce the first
annual B2B Growth Awards, which celebrates
the innovation, excellence, and brilliance of
your sales outreach and marketing campaigns.
Nominate your organization or individuals who
deserve recognition for their B2B sales and
marketing excellence.
Timeline:
Submission period: May 10 – August 25, 2016
Finalists announced: August 30, 2016
Winners announced: At the Growth
Acceleration Summit on September 13, 2016
How To enTer:
All entries must be submitted electronically via:
http://events.zoominfo.com/business/growth-
acceleration-summit/awards.
To complete your application, simply enter
your email address and create a password.
Then login and fill out the nomination form.
Please explain why your entry is deserving of
this award, and provide results to support your
entry. You may also upload up to three media
files.
THe Big nigHT:
Winners will be featured at the Growth
Acceleration Summit in Boston, at the Revere
Hotel. You don’t have to be present to win, but
wouldn’t it be awesome to be there?
If you have any questions please contact
GENERAL ENTRY RULES & INFORMATION
THE B2B GROWTH AWARDS ENTRY KIT | http://events.zoominfo.com/business/growth-acceleration-summit/awards
THE B2B GROWTH AWARDS ENTRY KITDeadline: 8.25.16
BesT B2B lead generaTion Campaign:
Lead generation is hard. So if your CRM is filled
with opportunities from one of your recent
marketing campaigns, we want to learn more.
Provide campaign details, including your target
audience, the channels you used to target
them, and any relevant metrics. This award
highlights creative lead generation programs
that have generated a high number of new,
targeted leads.
BesT B2B email sTraTegy:
Email is still arguably the best way to reach
customers and interested buyers. However,
this doesn’t mean it’s easy. If you’ve got a stellar
strategy and a high response rate, we want to
know the details. Who are you emailing and
with what content? Share your email campaign
metrics to support your entry.
BesT Use of Zoominfo in markeTing:
ZoomInfo’s Growth Acceleration Platform is
designed to help marketers identify, connect,
and convert ideal customers. Has ZoomInfo
helped you identify your buyer personas,
segment your existing data into targeted
campaigns, and improve engagement and
overall campaign results? Describe how you’ve
used the platform and the impact it’s had on
your marketing and lead generation initiatives
over the past year. Share campaign metrics to
support your entry.
CATEGORIESmosT CreaTive daTa-driven ConTenT markeTing:
Do you create killer content for your different
audience segments based on your data
findings? Is your content responsive and
engaging? Provide insight you gained from your
data and how you’ve applied it to your content
marketing strategy to improve results and
increase ROI. Include metrics to support your
entry.
BesT Use of BUyer personas in markeTing Campaigns:
As any good marketer knows, understanding
your buyer personas is the key to improved
campaign results. It allows you to create
targeted content based on your contacts’ wants
and needs. This award recognizes marketing
campaigns that were best segmented by buyer
personas and because of that, drastically
increased overall campaign results. Include
metrics to support your entry.
BesT B2B markeTing Team:
You know your marketing team is awesome.
Now tell us why! What results have you
achieved in the past year? How have your
initiatives supported your company’s revenue
growth? Include metrics to support your entry.
mosT inflUenTial B2B markeTer:
This award recognizes the best and brightest
in B2B marketing. If you know someone who
deserves to win, let us know! Why do they
stand out in their field, and how have they
contributed to their organization’s success?
Share results to support your entry.
BiggesT improvemenT in sales prospeCTing:
Are you crushing your quota and getting
consistent results from your sales prospecting?
Provide an explanation of your current strategy
and any changes you made over the past year
to make it more successful. Include results,
such as year over year growth and increase in
productivity, to support your entry.
BesT Use of Zoominfo in sales:
ZoomInfo’s Growth Acceleration Platform
is designed to help you uncover new
opportunities and spend more time doing
what you do best: selling. Describe how you’ve
used the platform and the impact it’s had on
your prospecting efforts over the past year.
Share results to support your entry, such as
how much your productivity and connect rates
have increased, as well as your year over year
growth.
THE B2B GROWTH AWARDS ENTRY KIT | http://events.zoominfo.com/business/growth-acceleration-summit/awards
THE B2B GROWTH AWARDS ENTRY KITDeadline: 8.25.16
BesT Use of BUyer personas in sales oUTreaCH efforTs:
Knowing and understanding your buyer
personas allows you to target new contacts
who have similar characteristics. It also allows
you to create personalized messages and
voicemail tracks based on your different
personas, increasing the likelihood of catching
a decision maker’s attention. Tell us how you’ve
used a data-driven approach to improve your
outreach efforts and how it’s helped you attain
your quota. Share results to support your
entry, such as how much your productivity and
connect rates have increased over the past
year, as well as year over year growth.
mosT effiCienT sales sTraTegy:
In sales, time is money. The more efficient
you are, the more demos you can set, and the
more deals you can close. This award honors
sales professionals who have implemented the
most successful sales strategy and, because
of it, increased revenue for their organization.
We want the inside scoop – what’s driving your
success? Are you using a different approach
or new technologies? Share results to support
your entry, such as how much your productivity
and connect rates have increased over the past
year, as well as year over year growth.
BesT B2B sales Team:
You know you have a kick-ass sales team.
Now tell us why! Did you meet your goals or
surpass expectations in the past year? Did you
drastically increase your year-over-year revenue
growth? Share results to support your entry,
such as how much your team’s productivity and
connect rates have increased, as well as year
over year growth.
sales leader of THe year:
This award recognizes outstanding B2B sales
leaders. If you know someone who has lead
their team to success, tell us about their
accomplishments from the past year. Share
results to support your entry.
mosT impressive growTH sTraTegy:
Every marketing and sales team wants to
achieve one thing: growth. If you’re proud of
how far your team has come in the past year,
share your story. Whether it’s an increase
in sales productivity without hiring any new
reps or you’ve tripled the number of new,
targeted leads generated from your marketing
campaigns, share your story. Include results to
support your entry.
BesT Use of ConTaCT & Company inTelligenCe:
The first step in any successful sales or
marketing initiative is knowing who to reach out
to and why. Tell us how you’ve used data to get
your campaign and outreach targeting on point.
Include results to support your entry.
BesT markeTing & sales alignmenT:
Do your sales and marketing teams work
together like peanut butter and jelly? If so,
explain why. Did any new strategies or tools
help you achieve this alignment? This award
honors sales and marketing teams who’ve
used an innovative approach to stop the
fight between each other and achieve a tight
alignment to reach company goals and increase
revenue. Include results to support your entry.