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The ASC: Making Sense of
Sustainability through Positive
Engagement
ACIG, 15 March, 2012
Chris Ninnes, CEO
Contents
• An Overview of the ASC
• Aim, Mission and Vision
• Governance structure
• How the Program Works
• The ASC Farm Standards
• Chain of Custody
• Future plans and milestones
Organisational Aim
To become the world’s leading certification
and labelling programme for responsibly
farmed seafood
Vision and Mission
Our vision is:
a world where aquaculture
plays a major role in
supplying food and social
benefits for mankind whilst
minimizing impact on the
environment.
Our mission is:
to transform aquaculture
towards environmental
sustainability and social
responsibility using
efficient market
mechanisms which create
value across the chain.
The ASC:
promoting change
on the water
The ASC
● Independent, not for profit
● Established April 2010
● Founders: IDH and WWF
● Created to work with industry, government and NGOs and all who want to participate
● Objectives:
– Recognize and reward
responsible farming
practices
– Support purchasing of
certified farmed seafood
– Transform seafood
markets to ‘sustainability’
ASC Governance Structure
Supervisory
Board
(5-9)
Technical
Advisory
Group
Stake
holder
Advisory
Group
Executive Board
(max. 3)
Operational
Organization
Retail Producers
Knowledge
Org.
Social
NGO’s
Environment
al NGO’s
Certification
Organizations
& Certifiers
A-brands
Processors
● SB has strategic overview to ensure ASC achieves its Mission
● International Board (6), two TAG and one SAG member(s)
WG WG
The ASC Certification Process
● Voluntary process open to all
● Independent 3rd party auditors
undertake assessments
● Consistent with ISEAL and FAO
Technical Guidelines
● Based around ISO 65
● Open and transparent, process
inclusive to its stakeholders
Label and Funding
● Consumer logo links farm to fork
● Income from donors and logo
licensing fees
monitors
Standard Setter
Accreditation Body (ASI)
accredits
Farm Standards
Assessment Guidance Methodology
Traceability Methodology
assesses
Farm Claim
& logo
How the 3rd party process works
Chain
trains
Logo Licensing
Certification Bodies
licenses
The ASC Standards
● Standards developed through participatory
roundtables (Aquaculture Dialogues)
● Involved over 2,000 stakeholders across 8
dialogues (producers, supply chain, feed
manufacturers, NGOs, scientists etc)
● Metric driven standards based on science and
industry best practices for each species
● Will drive consistent and efficient (1-3 days) farm
audits
● ASC’s TAG: will manage future Standard
content and implementation
ASC Standards: key requirements
• Legal compliance
• Reduce environmental
impact
• Conserve water resources
• Feed and other inputs
• Protect biodiversity
• Animal health
• Social responsibility
Chain-of-Custody Standard (Certification in partnership with MSC)
● ASC certified products traceable from farm to fork
● Existing MSC certified Chain-of-Custody clients
can apply to handle ASC certified product
● Will provide for audit efficiency in supply chain
● And efficiencies in ‘system’ costs
– An approach ASC will enshrine
Primed for rapid growth: MSC
labelled products as at end 2011
•Sold in 80 countries worldwide 11,816
0
2000
4000
6000
8000
10000
12000
14000
Planning milestones
Species
ADs
ASC Start audits
Volumes
available
in market
Tilapia Mar 2012 Q2 2011
Pangasius Apr 2012 Q2 2012
Bivalves (4) Q2 2012 Q3 2012
Abalone Q2 2012 Q3 2012
Salmon AD finished 2nd half 2012 Q4 2012
Shrimps AD finished 2nd half 2012 Q4 2012
Trout AD finished 2nd half 2012 Q4 2012
Seriola &
Cobia
AD paused TBD TBD
