Post- EARTH DAY 2010(How NGOs, Corporations, and Media

Celebrated Earth Day’s 40th Anniversary!

To Add Spice to EL Client Projects…

Plus Collaborative Writing Roundtables!

Tie-Ins from Twitter . . .

AT & T: Recycle Your Phones

New Resource! AASHE Business Member Directory

•Directory of AASHE Business Members, available to the public•Organized by product and service category •Links to pages that list a company’s higher education products or clients•Lists of companies whose sole focus is higher education

•If you have any questions, contact membership@aashe.org.

Plus case study tie-ins

Frito Lay's factory in parched Casa Grande, AZ., is close to moving off the water grid.

Read more . . .

• GE’s eco Mastercard gives Australian credit card cardholders an automatic method to purchase greenhouse gas credits.

And more . . .

• The Official Earth Day 2010 Campaign• Earth Day Mom Swap Video (Oprah)

The Weir family wastes water, energy and refuses to recycle. The Everharts take green living to the extreme. Watch and see what happens when they decide to swap moms. Will the Weir men adopt an eco-friendly lifestyle?

• Greenbiz.com: 40th Anniversary Earth Day articles

(Including Earth Day Fail: Pitches that Miss the Mark)

COLLABORATIVE WRITING ROUNDTABLES

TODAY’S WRITER-IN-RESIDENCE: DANIELLE NEWTON