The Art Ward Boards

BriefCreate the name and brand for

a touring art gallery based in

hospitals that will showcase a

range of work including fine art

and installations.

ConceptCreate a feel good atmosphere /

experience for the patients, staff

and visitors.

Tone of VoiceInformative, Relaxed, Simple.

AudienceHospital patients, staff, visitors,

art enthusiasts.

Duration4 weeks.

Heather Bradley

TagBrief 4: Touring Art Gallery

BriefThe Art Ward

Board no.1 / 9

Module CodeOUGD303

Blog Addressh-bradley0811fmp.blogspot.com

The BrandThe concept of the name is

simple. Using the terminology of

a hospital’s sectioning (a ward) a

turning it into an art space, hence

the art ward.

A rounded typeface was

chosen to create a friendly and

approachable atmosphere.

The colour green represents that

of the well known medical

identity, as well as being a bright

and uplifting colour.

Heather Bradley


BriefThe Art Ward

Board no.2 / 9

Module CodeOUGD303


Primary Typeface

Gotham Rounded MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

ColoursSecondary Typefaces

Gotham Rounded Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Gotham Rounded Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Gotham Rounded BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Construction

Exterior Promotion

The brand applied to the

promotional posters. Using the

artists work as backgrounds for

the posters creates an eye-

catching solution as well as a

slight preview of the exhibition.

These large scale posters will be

applied to the hospital building’s

wall for high impact.

Heather Bradley


BriefThe Art Ward

Board no.3 / 9

Module CodeOUGD303


There will be a different poster for

each location allowing the date

and place information to change

respectively.

Exhibition & Signage

The brand identity brought

through to the interior signage &

wayfinding material.

Green arrow stickers can be

applied to the floor throughout

the hospital in order to create

a more fun way of showing

patients/visitors how to get there.

Heather Bradley


BriefThe Art Ward

Board no.4 / 9

Module CodeOUGD303


Exhibition

The brand identity brought

through to the exhibition space.

The wayfinding stickers are also

brought through to the exhibition

space, suggesting ways in which

to view / walk around it.

Heather Bradley


BriefThe Art Ward

Board no.5 / 9

Module CodeOUGD303


Heather Bradley


BriefThe Art Ward

Board no.6 / 9

Module CodeOUGD303


Exhibition Guide

Exhibition guide that can be

picked up outside the exhibition

as well as in shops and

information centers around the

town.

It includes information about

each artist included in the

exhibition with a sample of their

work, along with a list of dates

and places so people can find

out when the Art Ward will be

coming to them.

Heather Bradley


BriefThe Art Ward

Board no.7 / 9

Module CodeOUGD303


Merchandise Proposals

Proposed merchandise to sell at

the exhibition to help raise money

for charity.

Proposals include notebooks,

tote bags, badges and general

stationery.

Heather Bradley


BriefThe Art Ward

Board no.8 / 9

Module CodeOUGD303


Merchandise ProposalsObviously, as this is a touring

art gallery, transport to and from

each event will be needed. This

delivery van design comes with

green tape to cross off the places

they have been, allowing the

viewers to see where they are

heading next.

WebsiteThe brand developed across

a larger range of promotional

material including an easy to use

website providing another way

where users can learn about the

artists and see when they will be

coming to a hospital near them. Heather Bradley


BriefThe Art Ward

Board no.9 / 9

Module CodeOUGD303


Documents

The Art Ward Boards