The A.I.S.E. Product Resource Efficiency Project

for liquid Fabric Conditioners

“PREP-FC”

A sector initiative towards more sustainable Fabric Conditioners

July 2012

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PREP-FC

Project details

• Principles: – Follow-up to the A.I.S.E. “Code of Good Environmental

Practice” (1997-2002), LSP-1 (2006-2008), LSP-L (2009-2011) and LSP-2 (2009-2012)

• Regional Scope: – EU + Iceland, Liechtenstein, Norway and Switzerland

– Companies can choose the countries for which they wish to commit

• Product Scope: – Liquid Fabric Conditioners (FC) used for household

laundry

– Project open to all companies placing household liquid Fabric Conditioners in the region (members and non-members of A.I.S.E. and/or its National Associations)

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PREP-FC

Project details

• Companies Commitment: – To concentrate their liquid Fabric Conditioners, reaching

a recommended dosage ≤35 ml/wash* for a normal washing machine load, delivering at least the same performance as before

– To optimize the usage of packing materials, committing to a reduction by ensuring a high fill level, at least overall in line with current filling levels

– To communicate to consumers about the correct use of concentrated products through on-pack communication, using the A.I.S.E. non-branded material **

* Consistently with the A.I.S.E. Carter 2010 ASPs criteria.

** A front-label and a back-label patch as shown in the next slides

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PREP-FC

Timetable

• July 1, 2012: Project “opened”

This is the “Sign-in” starting date as of which companies are allowed to sign a “Letter of Commitment” on a confidential basis with A.I.S.E.

“Sign-in” possible until March 31, 2014

• July 1, 2013: Project “activated”

As of this date (but not before), Companies are allowed to start using the A.I.S.E. on-pack communications materials on their products (as specified in the “Letter of Commitment”).

• June 30, 2014: Project “closed”

By this date participating companies must have started "placing on the market" the new products with the on-pack communication material and must have stopped producing pre-PREP products

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PREP-FC

Packaging

Examples of bottles (same number of jobs)

Dilute - Concentrate Dilute - Concentrate

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PREP-FC

Potential environmental load reductions

• In 2010, still 1/3 of the volume (ca. 500,000 tons) of FC in the project scope region recommended >35 ml/wash

• After its full implementation, PREP-FC is estimated to deliver the following potential environmental load reductions per year (versus

2010) :

– 245,000 tons of liquid Fabric Conditioners

– 9,800 tons of Packaging materials

– 12,100 truck journeys

• Furthermore there is a more efficient/ effective use of shelf space

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PREP-FC

Central guidance provided by A.I.S.E. to accompany the product changes and encourage sustainable consumption by consumers, inviting them to ADAPT their habits vis-à-vis the new recommended dosages

• Clear-cut information for consumers concerning:

− A new voluntary industry initiative

− Concrete tips about changing dosing behavior

• Defined framework:

− Start of on-pack communication with the new “PREP-FC”-concentrated products

− On-pack artwork to be used for at least 6 months after reformulation

− The same A.I.S.E. material is expected to be used by all participating companies thus maximizing clarity of communication

Communication objectives

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PREP-FC

Toolkit for campaign based on key messages with 2 on-pack communication elements:

1. Front label patch

2. Back label patch

N.B. Participating companies are strongly encouraged to use, whenever possible, the patches indicating the number of “services” delivered by a given bottle

-o-o-o-o-o-o-o-o-o-o-o-o-o-o-o-

The patches have the same “look & feel” of the patches used for the previous A.I.S.E. sustainability initiatives (LSP-2, LSP-L), thus providing a more immediate visual communication to consumers

On-pack material

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PREP-FC

With the basket and the # of washes

W/o the basket and the # of washes

S

No. of washes provided by the product in the pack

(30 is just an example)

Silent version

Monolingual version

On-pack front label

Clear information on

what has changed

Clear signal

that the dosing

needs to be changed

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PREP-FC

“35 ml”

(as an example)

Clear indication of the

new dosage

This back-label patch will be positioned close to the dosage instructions panel

On-pack back label

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PREP-FC

For companies/brands that are not concentrating their liquids, but did so before the launch of this project and meet the

PREP-FC criteria

• Front label (non mandatory)

• Back Label (non-mandatory)

Silent version

Monolingual version

N.B.: 30 loads and 35ml

are just examples

On-pack material (for already compacted products)

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PREP-FC

Dose right with PREP-FC: get the best

from your fabric conditioner and

benefit the environment

Same conditioning power from less product • More concentrated • New packs are clearly indicated with the

“dosing cap” symbols • Less liquid to do the same job as before • New dosing instructions

Less impact on environment • Less liquid per wash • Less transport per wash • Less packaging per wash

Read the label Follow the instructions to get the best from your fabric conditioner! • Dose right - use a “dosing cap” to measure your liquid • Look at the number of washes, not the size of the bottle • Follow the tips to get the best performance • Follow the tips to minimize the impact on the environment

Consumer messages

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PREP-FC

Industry innovation is minimizing the

environmental impact of fabric conditioners

through concentration

Same conditioning power from less product • More concentrated • New packs are clearly indicated with the

“dosing cap” symbols • Less liquid to do the same job as before • New dosing instructions

Less impact on environment • Less liquid per wash • Less transport per wash • Less packaging per wash

Stakeholder messages

Industry is encouraging consumers to improve their dosing habits in the interests of sustainability • In 2010 still 1/3 of fabric conditioners recommended > 35 ml/wash • Industry is providing improved guidance on pack for correct dosing • Industry is providing tips to minimise the impact on the environment • This will enable consumers get the best performance and value