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Exhibitor Brochure for The 50+ Travel Show
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For exhibition sales enquiries, please contact:
David ThomsonCommercial Executive
telephone: +44 (0) 1372 840958email: [email protected]
or Jane DonaldsonCommercial Executive
telephone: +44 (0) 1372 840966email: [email protected]
Exhibitor Brochure
www.50PlusTravelShow.comwww.50PlusTravelShow.comwww.50PlusTravelShow.com
London OlympiaLondon OlympiaLondon Olympia
Manchester CentralManchester CentralManchester CentralFriday-Saturday 1-2 MARCH 2013
Thursday-Saturday 11-13 JULY 2013
Glasgow SECCGlasgow SECCGlasgow SECCThursday-Saturday 7-9 NOVEMBER 2013
Birmingham NECBirmingham NECBirmingham NECFriday-Saturday 6-7 DECEMBER 2013
The 50+ Travel Show is your opportunity to fi nd out about all the fantastic travel opportunities for discerning
mature travellers: from expeditions and adventure travel to weekend breaks and from intrepid solo voyagers to
group travel.
The 50+ Travel Show benefi ts from its own area at The 50+ Show - the largest exhibition in the UK specifi cally
for mature visitors, as well as a dedicated travel seminar theatre, off ering a continuous forum for travellers and
traveller’s tales! It has been launched following extensive research into the travel habits of The 50+ Show visitors.traveller’s tales! It has been launched following extensive research into the travel habits of The 50+ Show visitors.
Welcome to The 50+ Travel Show!
The 50+ Show is supported by a major marketing campaign, which includes newspaper, magazine, direct mail and internet advertising, as well as the use of the show’s 120,000-strong database of past visitors. Following in-depth analysis of advertising response data, the show’s marketing plan includes Saga magazine, the Daily Mail, Mail On Sunday, Daily Express, Sunday Express, Mature Times, Retirement Today and University of The Third Age magazine, as well as very extensive regional press advertising in each target market. Visitors can register for complimentary tickets via The 50+ Show website, by phone, email or by registering on-the-door. Aside from our marketing campaign to attract individual visitors, we also have an extensive campaign to GTOs. We invite GTOs at a wide range for organisations such as Oddfellows, U3A, Probus, Lions, WI, Townswomen’s Guilds etc, inviting them to visit for travel ideas and to organise a day trip to the show for their members. We also exhibit at events aimed at the GTO market.
The 50+ Travel Seminar TheatreIn London, we are off ering exhibitors the opportunity to present at least one session at The 50+ Travel Seminar Theatre.
The Audience
Marketing & Advertising
• The average age of visitors is 65• 90% of visitors are aged 58-70• 60% of the audience is female and 40% is male
Travel Habits
• When we asked visitors why they visit The 50+ Show, consistently over 90% give travel ideas as a reason for attending.• We also asked them how many holidays/breaks they plan to take the following year and the results were: More than 5 holidays - 28% 3 to 4 holidays - 48% 1 to 2 holidays - 21% • Our research also shows that our audience take a large number of day trips and they do this ‘off peak’. Many will take their grandchildren. 28% of visitors take their grandchildren on visits at least every few months, while 83% take them at least once or twice a year. • 10% of visitors organise group travel and over 30% regularly take part in organised trips.
Britain’s BIGGEST Show for the active over-50s!
www.50PlusTravelShow.com
The Audience
Marketing & Advertising
A selection of previous travel exhibitors
What do our exhibitors say about the show?You can view feedback from previous travel exhibitors at:
http://www.youtube.com/watch?v=6KgcfWukM3g
www.50PlusTravelShow.com
RatesShell scheme (includes Shell scheme, fascia with company name, carpet, lighting and one power socket)
Manchester/Glasgow/Birmingham: £255 per sqm (minimum of 6 sqm) + VAT (+10% corner spot)London: £295 per sqm (minimum of 6 sqm) + VAT (+10% corner spot)
MULTI-SHOW DISCOUNT: 5% discount for booking 2 shows, 10% discount for booking 3 shows, 12.5% for booking 4 shows.