The illuminated square is the most eye catching part of the cover, along with the illuminated logo of the band name. The square is an iconic image of the band as it is used in the sets of their performances as well as being featured in some of their music videos. This will allow the fans to feel dedicated to the music as they recognise this symbol of the band. The band name is also recognisable and although some of the letters are backwards and not complete, fans will associate this font with them. The font also represents their music genre as it is edgy and distinctive, yet quite simple and vintage. This however contrasts well with the modern instruments and synthesised sounds in their music, although their use of the saxophone works well with the clichéd ‘jazz club’ font. The all black cover represents the style of the band as well as working well with the bright white to make it stand out and although is very simple, sums up the bands image.

Although black has connotations of heavy metal, goth music, they surprise the audience with a pop element to their music. Like many indie bands they do not feature themselves on the cover as they find their music is more important than them being recognised. Like the vintage font, the lit up square is also reminiscent of lit up signs outside theatres, again in conjunction with their use of a saxophone, they are not afraid to be unique and create their own version of the genre indie.

Again like the cover, the font style is simple, yet more modern to reflect their music which has a modern influence. The block capitals and two lines, are something which is iconic to the fans as the band use this style on all their social media, such as twitter. The black and white again is used to maintain the simple theme of the cover. Like all album back covers, they have a clear track listing, and production details which are in a small print at the bottom as many fans will not be interested in this aspect.

It also contains the necessary details and legal information such as copyright, production team and record labels. The spine features the artist’s name which is also the albums name as this is their debut album and the band feel this creates an idea that they are a unique indie genre.

The inside of the album folds out to reveal two landscape, similar images of the band in black and white. Black and white being the constants colour scheme of both the band their album, it reflects their cool, laidback personas as they are not in the business to be famous. Fans will again recognise the black and white theme as this is in many of their music videos. The band are wearing laidback, dark clothing which many people would wear day to day as well as many indie bands who wear plain, casual clothing.

The clothing is also something which many fans can aspire to wear as it is easily accessible. The photo highlights the lead vocalist as he is the most recognisable member and the rest of the band are surrounding him as well as being slightly in the background. Their body language is again laidback and does not look uncomfortable as they have their hands in their pockets like many men do, therefore the male fans can relate to them. They are not smiling or looking at the camera as this portrays a serious side to them and their music as many of their songs have a deep and meaningful message to them.

The two pictures are very similar as this highlights how they are not all about themselves and the theatrics. The setting represents their British roots as the weather is not sunny and they are wearing many layers.