The front cover to this album uses a mid-shot of the artist. This is effective as it highlights the artists main features and by including the artist herself would make the album easily recognizable for fans. The layout of this cover uses symmetry and route of the eye. This is effective as it establishes the artist name, then the artist herself and then to the album name. This is effective as it make it easy for her target audience to identify the album again, straight away. This album artwork also uses symbolism effectively as the props used relate the the name of the album which is “Lungs” so therefore the artist is shown with a necklace holding two lungs up to her chest which enable the audience to recognize the album without even reading the name of it just by quickly glancing.

The lighting used in this cover is generally high key on the artist as it connotes innocence and purity which is a convention for Florence’s work as she likes to be represented as angelic. The high key lighting then contrasts with the low key lighting of the surroundings which blend well with her clothing due to the similarity in colours. Also the bright and colourful flowers surrounding her connotes life and spring in which relates to the lungs which enable her and us as humans to breathe so gives the whole album a sense of life signifying that the songs on this album will bring a new life to those that listen to it and therefore promoting the artist and her album.

Florence and the Machine Front Cover

The font used for the artists name is serif font as is very quirky as it resembles real handwriting rather than just a bold printed font. This connotes independence and signifies being unique as it makes the viewers feel like she has hand signed each album therefore making them personal and less manufactured which would be conventional for other music genres whereas indie genres prefer to be unique and stand out whilst being personal. The white colour used connotes again elegance and purity in which this artist tries to symbolize herself as, but it also then blends well with the paleness of her skin which is set off by the high key lighting. The font used for the album name however is sans serif allowing the title to become a statement in order to allow it to stand out from the rest of the cover in order to promote the album rather than just the artist but also to enable the target audience to be able to name the album.

The clothing used is very revealing but due to the green colouring and the fact is reveals a lot of her pale skin, connotes naturalism and signifies purity allowing her to fit in well with the flowers and woodland surrounding her.This particular album is conventional for the form as it includes the artists name, album title and a main central image. However as said before this album is conventional for the indie genre due to its quirkiness and the unique font used for the artist name.

The layout on the back cover is also very symmetrical but does not use the route of the eye as it has a much more simplistic layout. The black and white colours used are conventional for this genre of music as they are very contrasting colours so therefore stand out from each other which is what a typical indie artist will be trying to do. The black and white also follows the theme from the front cover of contrasting purity and elegance which the darkness of fear and loneliness. The main image used is again a symbol of the album title “lungs.” However instead of using a

conventional image of a coloured human lung, by using the negative of the image. This connotes reality as it shows an imperfect lung signifying that no one is perfect, even this artist therefore allowing the audience to relate to her as a person. The colouring of the image also follows the house style colours of the album which are black and white therefore becoming visually appealing as it matches the colour of the text beneath.

Florence and the Machine back cover

The fonts used on the back cover are again serif font which follows the house style used on the front cover as a similar font is used for the song titles that is used for the artists name. This again therefore connotes a personal, quirky unique feel from the artist which is conventional for this genre. The white font follows the house style signifying nature and purity. The layout of the song titles is conventional for the form as they are usually listed in a symmetrical order like the one above as well as the conventional bar code in the bottom right of the album. The website is also included at the bottom to promote the artist and their merchandise allowing fans to get to know the band better.

The side of the digipack features the artist name and album title which is conventional for the form and follows the house style from the front including the same fonts used for these headings previously.