Thank you for joining us!€¦ · Thank you for joining us! We will begin promptly at 3:00 PM ... Social Media - Feeds and Links. Include a “well placed” feed for your Social

Thank you for joining us! We will begin promptly at 3:00 PM EST

Housekeeping:

• Please be sure the speakers on your computer are turned on for the audio portion of the webinar

• We will send out a copy of the deck post-webinar

• Contact us: [email protected]

Website FundamentalsAttract more customers to your local

business

Learn more @vivial.net


• Why you need a website?

• What kind of website?

• Best practices for websites

• Website mistakes to avoid

• Website examples

• Build your website

What you’ll learn today…

http://vivial.net/solutions/websites/

Why do local businesses need a website?

Learn more @vivial.netLearn more @vivial.net


Think local and local search results

• Consumers search with their location and proximity in mind

• Local searches lead to more purchases

• To show up in their searches, you need to have a website



Consumers want to know…

Businesses must be accessible 24/7, across all devices,offering relevant information to their target customers

AddressPhone Number

Products & Services

PhotosPromotions

Reviews

HoursVideos


What kind of website do you need?


Mobile-friendly

• 60% of all searches start from a mobile device

• Google dominates mobile search results and may penalize or reward you based on the mobile friendliness of your website

• It is what your customers expect, your customers are mobile, make them happy

• It is the new standard best practice

Mobile friendly means your site is optimized for viewing on a mobile device.


What’s your goal?

• Business Basics: about us, product/service overview, contact information

• Informational: Build deeper credibility, establish expertise, highlight differentiators

• Promotional: Special offers and events, sales conversion, marketing and advertising focus


Setting expectations

• Define what success means to your business,

• Define and create content to focus your message.

• Update your site over time.

• Track results, watch your competition and make adjustments


Best practices for local business websites


Make A Plan

About the Company- How long have you been in

business? - Do you have a slogan, tagline or

logo? - Describe the products, services

and locations you serve?

Discount/Specials/Free Services- Special offers or call to action?

Certifications/Business Associations/Member/Awards

- Any accreditations/awards from your industry or by people choice?

- Any testimonials? Word of mouth references

Standing Out- What makes your business

stand out from your competitors?


Easy NavigationLimit the number of

top-level navigation items and organize by type


Clear Call-to-Action


Make Content Easy to Read

• Lists are a good way to communication, like this one

• Use bullet points and bolding to break up large blocks of content

• Paragraphs should be roughly 3 sentences

• The right image or graphic can say a lot, make good choices


Fresh Content Matters

FRESH Stale

People like it, Google likes itImproved RankingsMore EngagingHigher Conversion

Nobody likes itDiminishing Returns

Credibility RiskCompetitive Disadvantage

Website ContentBe fresh

Be relevantBe useful

Is staticIs datedIs not compelling


Social Media - Feeds and Links

Include a “well placed” feed for your Social Media (i.e. Twitter or Facebook)


Contact Forms Starts the conversation and encourages feedback


Speed and Performance

• 63% of people will turn to a competitor’s site if it doesn’t load in 3 seconds on mobile

• You have one chance to make a first impression

• Many search engines detect slow loading speeds


Website mistakes to avoid


Trying to Target Everyone


Filling All the “White Space”

Clutter can kill your site, try some “White space”


Too Much Text


Bad Navigation and Layout


Inconsistent Style


Website examples


Carpet Cleaning Service


Carpet Cleaning Service


Dental Care


Dental Care


Mobile website examples


Tourism Agency


Restaurants and Franchises

Get Started Building a Great Website

Get a mobile-friendly website

Built for FREE

LEARN MORE @ vivial.net/limited-offers/free-website-build/or call (844) 654-6169

A $129 value!• Mobile-friendly

• Customized for your business needs

• No upfront fees

• Low monthly investment thereafter

vivial.net/resources/

Need More Help?

Subscribe to our blog Get a Free Marketing Consultation

CONTACT US(844) 654-6169 or [email protected]


mailto:[email protected]


Don’t forget to register for our upcoming webinar

“Facebook Marketing for Local Businesses”

March 15, 2017

3:00 – 4:00 pm ET

Register at vivial.net

Documents

Thank you for joining us!€¦ · Thank you for joining us! We will begin promptly at 3:00 PM ... Social Media - Feeds and Links. Include a “well placed” feed for your Social