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www.viraj.com
07TH November, 2014
New Delhi
2
CONTENT
• Stainless Steel Global Market Overview
• Domestic Long Product Market Overview
• Key Opportunities & Challenges
• Viraj Corporate Presentation
• Way Forward for Indian Manufacturers
3
Global Stainless Steel Market Overview
4 Source: ISSDA
Global Market Overview
5
• Global production of stainless steel in 2013 is estimated at 35 million tons
• China dominates the global market with share of around 40%
• India is the 4th largest producer after China, Europe and Japan
• Stainless Steel Mill Products Production in the country for 2012-
13 was approximately 3 million tons*
• Flat products account for almost 71% of the total production and balance is accounted by Long Products
• In Long products consumption 300 series dominates the market
with around 58% share
* Source: ISSDA
GLOBAL MARKET OVERVIEW
6
• Stainless Steel long products manufacturing is mainly
concentrated in Western and Northern part of country.
• Total Exports of SS Mill products from India in 2012-13 is
estimated at 0.694 million tons with 66% accounted by Long &
balance by Flat*
• Export of long products have grown @ CAGR of 10.6% over
last 7 years*
• Major performers in SS Long products consumption in India
have been Bright Bars, Seamless Tubes and SS Wires
• Out of total long products consumption, Bright Bar accounts for 26% and Wires 20%
* Source: ISSDA
GLOBAL MARKET OVERVIEW
7
Domestic Long Product Market Overview
8
LONG PRODUCT PRODUCTION
Figures in ‘000 tons Source: ISSDA
784 873
974 1083
1207 1343
1494 1662
1849
2054
2279
0
500
1000
1500
2000
2500
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
• Long Products production expected to increase at 11.26% CAGR by 2022
• Share of Long Products expected to increase from 29% to 32% of total SS
Mill products production
9
LONG PRODUCT CONSUMPTION
413 455
504 558
617 683
756
838
928
1028
1138
0
200
400
600
800
1000
1200
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Figures in ‘000 tons Source: ISSDA
• Consumption of long products expected to grow @ 10.7% PA by 2022
10
LONG PRODUCT EXPORT
461 519
584 653
732 818
915 1021
1139
1268
1409
0
200
400
600
800
1000
1200
1400
1600
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Figures in ‘000 tons Source: ISSDA
• Exports of long products expected to increase at 11.81% CAGR by 2022
• Overall export of SS is likely to increase from 0.69 mill tons to 2.7 mill tons by
2022
11
LONG PRODUCT IMPORT
90 102
115 128
142 159
177 197
218
242
268
0
50
100
150
200
250
300
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Figures in ‘000 tons Source: ISSDA
• Import of long products expected to increase at 11.53% CAGR by 2022
12
DOMESTIC PLAYERS ON THE TURF
• Viraj Profiles ltd
• Ambica Steels
• Chandan Steels
• Panchmahal Steels
• Mukund Ltd
• Facor Steels
• Laxcon Steels Ltd
• Rajputana Stainless Ltd
• India Steel Works Ltd
• Shah Alloys
13
LONG PRODUCTS DEMAND BY REGIONS
Northern
37%
Western
40%
Southern
13%
Eastern
10%
Domestic consumption by Regions
Downstream Products
Norther
n
Western
Souther
n
Northern
19%
Western
75%
Southern
5%
Eastern
1%
Domestic consumption by Regions
Primary Products
Northern
Western
Southern
Eastern
Source: ISSDA
14
LONG PRODUCTS PRODUCTION BY GRADES
200 series
13%
300 series
65%
400 series
20%
0thers
2%
200 series
300 series
400 series
0thers
Source: ISSDA
15
LONG PRODUCTS CONSUMPTION BY GRADES
200 series
17%
300 series
58%
400 series
23%
0thers
2%
200 series
300 series
400 series
0thers
Source: ISSDA
16
DOMESTIC CONSUMPTION BY TYPES
WIRE RODS
14%
WIRES
20%
BARS & ROUNDS
15% BRIGHT BARS
26%
ANGLES & SHAPES
4%
FORGINGS
10%
SEAMLESS TUBES &
PIPES
11%
WIRE RODS
WIRES
BARS & ROUNDS
BRIGHT BARS
ANGLES & SHAPES
FORGINGS
SEAMLESS TUBES &
PIPES
IN ‘000 TONS Source: ISSDA
17
LONG PRODUCTS EXPORT MARKET
USA
16% VIETNAM SOC REP
2%
UAE
2%
TURKEY
6%
NETHERLAND
4%
KOREA RP
10%
ITALY
10% GERMANY
18%
BRAZIL
3%
BELGIUM
5%
OTHERS
30%
USA
VIETNAM SOC
REPUAE
TURKEY
NETHERLAND
KOREA RP
ITALY
GERMANY
BRAZIL
BELGIUM
OTHERS
Source: ISSDA
18
END USER SEGMENT
ABC
4% COOKWARE &
DURABLES
28%
ELECTR0-
MECHANICAL
INDUS
2%
ENGINEERING
36%
PROCESS INDUSTRY
& POWER
24%
MISC
6%
ABC
COOKWARE &
DURABLES
ELECTR0-
MECHANICAL
INDUSENGINEERING
PROCESS
INDUSTRY &
POWERMISC
Source: ISSDA
19
• Process and Engineering Industry has been the major consumers
of Stainless Steel.
• The sector, including power, dairy, textiles, sugar, fertilizers, drugs,
paper etc mainly consume 300 series stainless steel
• On account of major investments in retail, infrastructure and real
estate, ABC sector will witness phenomenal growth
END USER SEGMENT
20
Construction & Structural Buildings Petrochemicals
Pharmaceuticals, Food & Beverage Industry
Ship Building Industry
Automobile Industry Defense Sector
PRODUCT APPLICATIONS
21
PRODUCT APPLICATIONS
Products Industry Applications
SS Wires & Wire
Rods
ship building, medical, agriculture, springs, vineyard,
petroleum, automobile, weaving braiding, fastener ,food
processing, paper mills, welding electrode
SS Fasteners Packaging, Automobile, Manufacturing
SS Bright Bars Automobile, Textile, Railways for manufacture of Engines
as well as Coaches, Defence sector, Conveyor Shafts,
Oil & Petroleum, Pumps / Electric Motor Industry
SS Profiles Building construction, Hoardings, Bill boards, Transmission
towers, Power Industry
SS Flanges Pipe line Engineering, Oil & Gas, Marine, Waste Water,
Petrochemical, Power, Aerospace, Food Processing,
Plant Engineering
22
Key Opportunities & Challenges
23
OPPORTUNITIES
24
OPPORTUNITIES
• India is one of the fastest growing economies in the world
• Per Capita SS consumption amongst the lowest in the
World
• Architecture, Railways, Airports, Consumer Durables,
Automobiles will be some of the major growth drivers
• Manufacturers need to focus more on R & D
• Increased focus by Indian Government on developing
industrial corridors, metro for tier II cities, developing
residential projects
25
CHALLENGES
• Dependency on outside source for procuring Nickel and
Melting Scrap
• Low quality products being produced by unorganized
sector
• Low per capita consumption of Stainless Steel in India
• Resistance to use SS due to high initial cost
• Poor infrastructural support from Government side
• High cost of capital, higher duties & taxes
26
Viraj Corporate Presentation
27
Content
28
Content
Introduction to Viraj
Product Portfolio
Manufacturing Facilities
Section Rolling Mill
Corporate Social Responsibility
Awards & Laurels
CONTENT
29
Founded in 1992 by Mr. Neeraj Raja Kochhar
Exports to more than 90 countries
Targeted turnover of USD 1.5 Billion
for 2014-15
Largest Indian Exporter of Stainless Steel
Long Products
Member of Bureau of International Recycling
Integrated Stainless Steel Manufacturing facilities
All manufacturing facilities ISO 9001 certified
Centrally located manufacturing facilities at Tarapur
World’s No. 1 Stainless Steel Flange manufacturer
World’s No. 2 in long product manufacturing
INTRODUCTION
30
Viraj was
established
1
9
9
2
Commenced
manufacturing of
stainless steel
Flanges & Bright
Bars
1
9
9
5
Profiles
Division
established
2
0
0
0
Wire Division
established
2
0
0
1
Wire Rod Mill
& Fastener
Division
established
2
0
0
6
Ranked 2nd in
the world in
stainless steel
long products*
2
0
1
1
2
0
1
3
Started 1st
Phase
production in
fully automatic
Section Rolling
Mill
OUR JOURNEY
31
Large basket of SS engineering products
End to End Integration, from Melting to Finished Products
In-house blending and SS scrap shredding facility
In-house logistics and Container Freight Station (CFS)
International accreditations – more than 90 approvals and certificates
Human resource capital of over 9000 employees across various levels
Global Presence: Spread across 6 continents, 90 countries, 1300+ customers
OUR STRENGTHS
32
OUR PRODUCTS
33
Steel Melting Shop
5 Induction Furnaces 3 AOD converters 2 continuous Billet /
Bloom casters Computerized
Intelligent Refining System
Melting capacity of 528,000 Tons per annum
Stainless Steel Billets and Ingots
Square Billets in size range from 100 mm to 300 mm
Round Billet in size range from 200 mm to 300 mm
Ingots manufactured in various sizes
Stainless Steel Wire Rods
Wire rods in size range of 5.5 mm to 39.5 mm
Fully automatic wire rod mill from Siemens Italy
Facilities of solution annealing, soft annealing & pickling
High end automation facilities
Stainless Steel Wires
Wires in extensive size ranges of 0.07 mm to 13.5 mm
Different types of wire like Fine wire, welding wire, electro polish wire, rope wire, tie wire, nail wire, spring wire, conveyor belt wire etc.
Customized packaging and labeling option.
OUR PRODUCTS
34
Stainless Steel Fasteners
Specialized in Austenitic Stainless Steel Fasteners, Nuts, Bolts, Screws
Product range consists of more than 20,000 SKU’s
Testing facilities like Impact Test, Tensile Test, IGC Test, Hardness Test etc
Stainless Steel Sections & Profiles
Extensive size range of angles, flats, sections, channels & beams
In-house facilities for rolling, shot blasting, straightening, annealing & pickling
Well equipped lab for testing facilities
Stainless Steel Flanges
Products manufactured as per various international standards
Extensive size range from1/2” to 40”
More than 90 certifications and approvals for various industry applications
Different facing types
Stainless Steel Bright Bars
Ability to manufacture Pump Shaft Quality Bright Bars from 3mm to 600 mm diameter
Various shapes of Bars like Round, Hexagon, Square and Flat
In-house facility for heat treatment, pickling, straightening, peeling, drawing etc
OUR PRODUCTS
35
GRADES
50,000+ SKUs Across Various Grades
Austenitic Ferritic Martensitic Duplex Electrode
201, 202, 204Cu,
301, 302,
302HQ, 303,
304, 304L,
304LS, 304H,
304HC, 304L Cu,
310, 310S, 314,
316, 316L, 316L
Cu, 316H, 316Ti,
317L, 321, 347
430, 430F, 434
403, 410, 416,
420A, 420B,
420C, 431, 440C
F51, F60, F68
304LER, ER307,
ER307G7, ER
308L, 308 LER,
ER 308LSi, ER
309, ER 309LSi,
ER 310, 316LER,
316LSi, ER 347,
ER 430, ER 420
36
MANUFACTURING FACILITIES
37
MANUFACTURING FACILITIES
38
MANUFACTURING FACILITIES
39
MANUFACTURING FACILITIES
PLANTS PRODUCTION CAPACITY
SS Wires Plant 50,000 TPA
SS Fasteners Plant 60,000 TPA
SS Bright Bars Plant 180,000 TPA
SS Profiles Plant 78,000 TPA
SS Flanges Plant 18,000 TPA
SS Wire Rod Plant 300,000 TPA
SRM PLANT 1,80,000 TPA
40
PACKAGING FACILITIES
41
PACKAGING FACILITIES
Face Protector Bevel Protector
Metallic Non Rusty Box Ply Wood Box Metallic wire mesh Box Bubble Wrap Packing
Automatic Packaging Machine
42
SECTION ROLLING MILL
43
SECTION ROLLING MILL
Online Pickling, Automatic Labelling, Automatic Packaging facilities to
manufacture more than 700 different types of shapes and designs of angle flats
and other profiles
The annual capacity of this plant,
spread across 24 acres of land is up
to 180,000 TONS PA
Level - 2 Automation processes
Automatic storage & retrieval system
for smooth storage of materials
The furnace is walking beam type
with special emphasis on
operational efficiency and fuel
saving
The automatic combustion control
guarantees a uniform heating of the
billets, providing at the same time
limited stack emissions
44
SECTION ROLLING MILL
45
6 Continents 1300 Customers 10 Global Representatives 90 Countries
Viraj Customers
Company Offices
Representatives
Viraj Japan Viraj Europe
Viraj USA
GEOGRAPHICAL PRESENCE
46
CERTIFICATIONS
47
LOGISTICS DIVISION
48
• A division of Viraj Profiles, located on NH 4B, 15 kms from Nhava Sheva
container terminals
• Fully paved container yard of 9 acres for handling up to 5000 TEUs per month
• Adequate container /cargo handling equipment -2 nos of Reach stacker; 3 nos of 3 MT forklift in addition to one 5 MT and one 10 MT forklift for efficient 24 x 7 operations
• State of the art Hardware and Software to service the requirements of Customs, Importer/exporters and all other stake holders
• Facility for safe and secure storage of containers / cargo
• Reliable and ample transport fleet to ensure smooth and timely dispatch
VAISHNO LOGISTICS YARD (CFS)
49
• This Inland Container Depot is located at Tarapur- Boisar, in Thane district, approx. 150 Kms away from the Nhava Sheva Terminals & 128 Kms from Mumbai Port Terminal
• Our ICD has both Rail / Road connectivity with the Nhava Sheva Terminal
• Fully paved container yard of 10 acres for container stacking which can handle up to 4000 TEU's per month
• World Class Fire Fighting System for all kinds of Fire and Weightment Facility inside the ICD Premises
• Custom clearance facility available to reduce customs clearance time and improve transparency
VAISHNO CONTAINER TERMINAL (ICD)
50
CORPORATE SOCIAL RESPONSIBILITY
Eco-friendly process by focusing on
Energy Efficiency in factories
Usage of recycled water in all the
plants with focus on water harvesting
Automatic Temperature controlling
system to prevent overheating
Use of eco-friendly recyclable materials
Zero discharge of fumes in our melt
shop
Reduced wastage and optimum
utilization of resources
51
Education Enhancement Programmes through
Scholarship Programmes for the Students, Renovation of
existing schools, E-classes in these schools, providing reading
materials to the students
Women Empowerment Programmes through Empowering Community Women for promoting their income generation sources, Training on different trades like Masala making, Papad manufacturing, Stitching, Candle making etc.; Building Training centres for the community women
Health Improvement Programmes through Regular health camps in nearby villages, Referring villagers for higher level of investigation for chronic disorders, providing ambulance services
CORPORATE SOCIAL RESPONSIBILITY
52
CORPORATE SOCIAL RESPONSIBILITY
Viraj Shri Ram Centennial School
The School started its operation in
June, 2013
Associated with the prestigious
educational group in New Delhi, Shri
Ram New Horizons Ltd
Free transportation and meal facility
Range of extra curricular activities like
performing arts, dance, music,
theatre, craft making, painting,
pottery etc
Various sports facilities like swimming,
cricket, soccer, athletics, tennis, horse
riding, basketball, badminton etc
53
CORPORATE SOCIAL RESPONSIBILITY
54
Way Forward for Indian Manufacturers
55
WAY FORWARD
• Upgrading the existing facilities to international level in terms of
capacity and product quality
• Initiating manufacturing excellence programs like TPM, TQM, Six
Sigma for improvement in operating practices.
• Optimizing capacity utilization and achieve higher operational
efficiencies
• Need to be more concerned about the optimum utilization of
natural resources and care for the environment
• Doing away with obsolete production facilities and start working
towards modernization
• Automation, sound shop floor practices should be encouraged
56
Write to us - [email protected] Visit us – www.viraj.com
Corporate Office: 10, Imperial Chambers, 1st Floor, Wilson Road, Ballard Estate, Mumbai - 400 038, India Tel: (+91 22) 2261 3056 / 4284/ 4327, Fax: (+91 22) 2265 9713
Registered and Marketing Office: G-34 MIDC, Tarapur Industrial Area, Boisar, Dist. Thane, Maharashtra - 401 506, India Tel: +91(2525) 904 999 1021-28, Fax: +91(2525) 260 159 / 274 420
THANK YOU
