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TFO CanadaTrade Rep. Seminar, October 14, 2009
Presented with the generous support of:
www.tfocanada.ca
TFO Canada: Mandate
TFO Canada confronts the challenge of global poverty by promoting sustainable economic
development through export information, advice and contact.
We facilitate access to the Canadian marketplace and share Canadian trade expertise for the benefit
of smaller exporters in developing countries.
www.tfocanada.ca
TFO Canada: Background• History:
– Created by Canadian government in 1980– Since 1985 operating as a non-profit NGO– Private sector oriented Board of Directors
• Clients:– Developing country exporters, especially SMEs– Trade support institutions in partner countries– Canadian Importers
• Funding:– Canadian International Development Agency– Partner governments and other donors– Cost sharing by participants, partners, Canadian corp.
www.tfocanada.ca
TFO Canada Services: Information
• Content rich web based service on how to access the Canadian market: www.tfocanada.ca
• Exporting to Canada Handbook• Over 20 sector-specific market studies• Used by over 4,000 registered
exporters from over 100 countries• Content served in English, French and Spanish• Approximately 3,000 visitors per month
www.tfocanada.ca
TFO Canada Services: Advice• University of Ottawa MBA Market Entry Studies• Trade Capacity Building Projects
– Exporter Training– Export Packaging– Product Adaptation– Foreign Service Officer Training (Trade/Investment)
• Regional Initiatives– Caribbean Health & Wellness Service Exports– Design Africa®
www.tfocanada.ca
TFO Canada Services: Contact• Web-based promotion of export offers to
over 1,200 registered Canadian importers• Regular program of trade missions and
trade fairs • Recent projects:
– Garment sector importer mission: Peru– Home décor: Caribbean– Fresh and processed foods: Ecuador,
Colombia, Peru
www.tfocanada.ca
TFO Regional Representative
• Alma Farias– Ontario (Greater Toronto Area)
Develop and maintain working relationships with trade offices and bilateral associations
Strength TFO Canada's contact and visibility with Canadian importers
www.tfocanada.ca
TFO Canada’s Web-basedCanadian Market Access Services
www.tfocanada.ca
Website Overview www.tfocanada.ca
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The Canadian Organic Food Market
Canadian Organic Market Overview (2006)
Fastest growing food segment:• 28% in 2006Organic retail sales:• $1.3B in 2006 (1% of total food sales)• $586.3M through mainstream
supermarkets/conventional retailMarketing channels for organics• Mainstream supermarkets (41%)• Natural/health food stores, food service (33%)• Direct sales from farmers/distributors (24%)
Source: AC Neilson Canada: Review of Certified Organic Grocery FSource: AC Neilson Canada: Review of Certified Organic Grocery Food Products at Retail in Canada, 2006.ood Products at Retail in Canada, 2006.
Consumer Overview
First Area of Adoption Produce, Dairy,Meat/Poultry, Baby food
Second Area of Adoption Eggs, Cold cereal Soymilk, Bread Tomato-based prods
Third Area of Adoption Snacks, Frozen foods, Juice, Prepared foods
Fourth Area of Adoption Deserts, Coffee, Tea, Bulk foods, Fibres, Health & beauty
Source : Hartman’s Organic 2006 Report (U.S. centric)
Canadian Organic Market Overview (2006)
Packaged and Prepared Food
15%
Dairy & Eggs
13%
Source : AC Neilson Canada: Review of Certified Organic Grocery Food ProdAC Neilson Canada: Review of Certified Organic Grocery Food Products at Retail in ucts at Retail in Canada. Prepared for Organic Agriculture Centre of Canada, 2006Canada. Prepared for Organic Agriculture Centre of Canada, 2006..
Canadian Organic Market Overview (2006)
• Category Growth Fruits & Vegetables 33%Packaged and prepared foods 30%Dairy & eggs 29%Beverages 24%Bread & grains 15%
• 5 categories contain the majority of pre-packaged food items sold on supermarket shelves (source: AC Neilson):
Tea Dry pastaSpicesCoffeeReady-to-eat cereal
Source : AC Neilson Canada: Review of Certified AC Neilson Canada: Review of Certified Organic Grocery Food Products at Retail in Canada. Organic Grocery Food Products at Retail in Canada. Prepared for Organic Agriculture Centre of Canada, Prepared for Organic Agriculture Centre of Canada, 2006.2006.
HS CODE:
Various 2006 2007 2008 2009-MarTOTAL: 108 619 457 181 870 326 290 637 003 157 895 096
United States 64 835 925 121 708 898 223 676 189 79 971 195Chile 16 711 066 10 394 750 15 951 182 20 650 974Mexico 11 143 373 15 240 520 15 743 704 11 204 497Ecuador 112 7 028 492 9 725 015 3 846 134Argentina 12 541 236 11 258 553 6 064 694 185 080Colombia 1 388 4 881 599 5 342 299 17 992 803Costa Rica 4 624 2 303 345 1 881 708 2 108 750China, P. Rep. 0 340 911 1 760 215 445 642New Zealand 241 243 683 843 1 536 054 76 216Uruguay 309 656 282 089 1 499 956 1 640Peru 182 199 1 049 130 1 398 175 3 444 837Italy 19 328 155 585 1 263 457 2 184 340Netherlands 0 651 802 870 128 143 497Guatemala 5 535 164 906 734 874 6 074 933Israel 15 880 420 759 710 016 350 069Brazil 1 897 068 1 088 221 491 776 6 916 826Spain 223 274 976 312 374 004 247 935South Africa 459 080 2 698 771 332 889 1 114 182Dominican Rep. 19 500 472 151 296 748 154 600Japan 6 195 1 491 231 468 129 220India 1 409 43 393 224 617 472 263Sri Lanka 0 2 299 203 444 134 371Germany 0 0 189 683 9 984
VALUE ($ Can)
Canadian Organic Imports2006-2009
Imports: Organic Vegetables
• tough economyBUT• Canadians bought
nearly half of their 2008 volume in first three months of 2009
Imports: Organic Herbal Tea
• Robust growth• Imports in first
three months of 2009 almost match imports in last six months of 2008
TFO MIP: Organic and Ethnic Foods 2009
• Market Requirements:Quality PricePackaging TransportationLabelingRegulations
• Tariffs• Distribution
• Market Size & TrendsDemographicsFunctional FoodEnvironmentBuy Local
• Finding BuyersExpectationsKey Trade EventsOther Resources
Also…Ethnic Food market
Other Resources• Organic Trade Association – Canadahttp://www.ota.com/otacanada.html
• Canadian Organic Growershttp://www.cog.ca/
• Organic Agriculture Centre of Canadahttp://www.organicagcentre.ca/
• Organic Federation of Canadahttp://www.organicfederation.ca/
• Agriculture and Agri-Food Canadahttp://www4.agr.gc.ca/AAFC-AAC/display-
afficher.do?id=1183748510661&lang=eng
© 2007 Her Majesty the Queen in Right of Canada (Canadian Food Inspection Agency), all rights reserved. Use without permission is prohibited.
An Update on the Organic Products Regulations
September 01, 2009
RDIMS #2072889
Organic Products Regulations, 2009 (OPR)
Came into effect June 30, 2009
Objectives
• Effective consumer protection against deceptive and misleading labelling practices
• Continued market access
• Development of the domestic market
Scope of the OPR
Products included in the scope of the regulations must:
Meet the definition of “agricultural product” in the Canada Agricultural Products Act
Have a national production standard* developed through a stakeholder-consensus process
Be a commodity that the CFIA regulates
Excluded: Pet food, health care products, fertilizer, aquaculture
Canadian Organic StandardsOPR 2009 Incorporate by reference the Canadian
Organic Standard
• To claim organic a product must be certified to the standard
• The Organic Standards are updated by the Committee on Organic Agriculture
• The Canadian General Standards Board (CGSB) manages the maintenance of the Organic Standard
• Most recent version published in December 2008• Revisions planned for 2009 and 2010
Third Party Verification
The CFIA as the competent authority:
Designates conformity verification bodies to monitor certification bodies
• 5 CVBs designated
Accredits Certification bodies to certify organic products
Administers the OPREnforces the OPR
CFIA – Agri-Food DivisionCanada Organic Office
National ManagerMichel Saumur
AssistantNickole Atkinson
Regulation & StandardsOfficer
Elizabeth Corrigan
Lead AuditorValeriya Staykova
Program AdministratorStephan O’Neil
International Equivalencyfficer
Ken Bruce
DirectorDr. Jaspinder Komal
OPR 2009Logo:
• Use of the logo is voluntary • Only for products with 95% or more organic
ingredients• Imported products bearing the logo must have
country of origin or “imported” in close proximity to the logo
Permitted Labelling Claims
The Regulations allow for specific organic claims:
“Organic” Organic products with organic content of greater than 95% may be labelled organic and bear the Logo
“% organic ingredients” Multi-ingredient products with 70%-95% organic product content may have the declaration: “% organic ingredients”
“Declaration in the ingredient list” Multi-ingredient products with less than 70% organic content may identify the organic products it contains in it’s ingredient list.
In addition:
The name of the Certification Body must appear on the label
Import-Export Agreement (Equivalency)The OPR allow for Canada to negotiate import-export agreements with foreign countriesAn import-export agreement that deems both the foreign country's conformity assessment system, as well as its standards, as being equivalent to requirements of the domestic regulations.
Under this scenario, an imported product would be certified through the foreign country's conformity assessment system to the foreign standards (with exceptions where applicable) and would be considered to meet the importing country's requirements.
Canada – US arrangementCanada and the US agreed to recognize our national organic
systems as equivalent with the following exclusions:
Imports from the United States into CanadaMay not be produced with the use of sodium nitrate
May not be produced by hydroponic or aeroponic production methods
Animals must be produced according to Canadian livestock stocking rates.
Exports to the United States from CanadaAnimals treated with antibiotics shall not be marketed as organic
in the United States.
ImplementationMonitoring and EnforcementCFIA commodity inspection programs will integrate
the verification of organic claims into their inspection activities
Label verification training has been developed to assist the programs with the integration:
• http://ncotta89:82/pdcl/Organic%20Labelling/English/Organic%20Label%20Review/player.html
CFIA inspectors will be verifying organic claims for compliance with the OPR
http://www.inspection.gc.ca/english/fssa/orgbio/orgbioe.shtml
policy: http://www.inspection.gc.ca/english/fssa/orgbio/orgbiopolie.shtml
Stream of Commerce Policy
A compliance and enforcement policy for products marketed as organic.
Products are expected to comply. In cases of non-compliance
Products with organic claims (uncertified)- Considered to be false and misleading – regular enforcement will apply
Products with organic claims (certified to Standard other than OPR by designated CBs)- Education and correction
Products with organic claims (certified by a non-designated CBs) Education and correction
Post June 30, 2011• Regular monitoring and enforcement activities will be in effect
References and ContactsOrganic Products Regulations:
CFIA Website: www.inspection.gc.ca
Canada Gazette Website: www.canadagazette.gc.ca
send comments to : [email protected]
Organic Production Systems Standards:Canadian General Standards Board Website:
www.pwgsc.gc.ca/cgsb
Contact:Michel Saumur, Manager, Canada Organic Office
(613) 773-6218 [email protected]
www.tfocanada.ca
Do you have your access codes?
TFO CanadaSeminar, October 14, 2009 – Part II
Presented with the generous support of:
www.tfocanada.ca
www.tfocanada.ca
Access to Exporters from Eligible Regions
www.tfocanada.ca
Free On-line Services for Importers
www.tfocanada.ca• Searchable data-base for
sourcing imports: – 4,000 registered exporters– Over 11,000 export offers
• Monthly ImportInfo E-Newsletter• Other Information:
– Trade events, news, links
www.tfocanada.caCont…
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For More Information contact:
Alma FariasRegional Representative ( Ontario)Tel.: 1 (905) 827 [email protected]
