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TFO Canada Seminar
“Exchanging Experience: Lessons Learned in Promoting
Trade to Canada”
Ms Zalela JaafarMATRADE Toronto
July 17, 2010
PRESENTATION’S OUTLINE
PART 1: About MATRADE
PART 2: MATRADE Toronto
Export Promotion Programs
MATRADE
ABOUT MATRADE
Established in March 1993
The national export promotion agency under the Ministry of International Trade and Industry Malaysia
Malaysia External Trade Development Corporation (MATRADE)
VISIONPositioning Malaysia As A Globally Positioning Malaysia As A Globally
Competitive Trading NationCompetitive Trading Nation
MISSIONPromoting MalaysiaPromoting Malaysia’’s Enterprises s Enterprises
To The WorldTo The World
MATRADE’S NETWORK
North America:New YorkLos AngelesToronto
South America:SantiagoSao Paulo
Central America:Mexico City
Caribbean:Miami
Oceania:Sydney
Africa:EgyptNairobiJohannesburg
South East Asia:SingaporeJakartaBangkokManilaHo Chi MinhHanoiPhnom Penh
South Asia:ChennaiMumbai
South Asia:JeddahDubai
East Asia:Beijing ShanghaiChengduGuangzhouHong KongTokyoOsakaSeoulTaipei
Europe:London ParisMilanRotterdamFrankfurtBudapestMoscowKievTashkent
Regional Offices: Sabah, Sarawak, Penang, Johor, Terengganu
MATRADE’S CORE ACTIVITIES & SERVICES
MATRADE TORONTO EXPORT PROMOTION
PROGRAMS
CANADA IMPORTS FROM MALAYSIA 1999–2009
1999US$1.38 Billion
2009US$2.04 Billion
Source: Statistics Canada
2008US$2.75 Billion
TRADE FACTS
Source: Statistics Canada
• 22nd largest trading partner
• 18th largest source of imports
• 26th largest exports destination
In 2009, Malaysia was Canada’s:
Trade MissionSpecialized Marketing MissionPromotion BoothIncoming Buying MissionTrade Promotion VisitTrade Enquiry/ComplaintBusiness Meeting/MatchingBranding/Brand PromotionMalaysia Kitchen Program
EXPORT PROMOTION ACTIVITIES
TARGETED SECTORS
MARKET/TRENDSHalal: Growing Muslim population
Asian/Ethnic: Higher demand from diverse multi-ethnic society
Organic/Natural: Increasing awareness over health
PROCESSED FOODTargeted Segment:• Halal• Asian/Ethnic• Organic/Natural
SUPPORTED PROGRAMS
• SMM• IBM• PB• TPV
TARGETED SECTORSMARKET/TRENDS
General: Extensive Canadian retail market/High local
consumptions
Furniture: Constant growth of new immigrants/Recovery of
construction sector
Private Labels: Price-conscious Canadians favor cheaper quality
goods
CONSUMER GOODSTargeted Segment:• Furniture• Plastic & Rubber Based• Textile & Clothing
SUPPORTED PROGRAMS
• SMM• IBM• PB• TPV
TARGETED SECTORSMARKET/TRENDS
General: North America’s auto production hub/Tier-1 auto parts & components
suppliers
Outsourcing: Growing trend to source quality and
cheaper parts from low cost producing countries
AUTO PARTS & COMPONENTSTargeted Segment:• OEM/ODM• Replacement/Aftermarket
SUPPORTED PROGRAMS
• IBM• TPV
Iqbal HalalFoods
Iqbal HalalFoods
TARGETED SECTORSMARKET/TRENDS
IT Outsourcing: Growing trend to source quality and cheaper services from low cost producing countries
Quality Cheaper Health Treatment: Big population of
Baby Boomers contributes vast opportunities
ICT/HEALHCARE Targeted Segment:• IT Support Services• Health Tourism
SUPPORTED PROGRAMS
• IBM• TPV
http://www.malaysiakitchen.my/
PROGRAMS• Extensive advertising and promotion activities in London and New York City
• Press familiarization visit to Malaysia
• Participation at local culinary events
• Organization of Malaysian Restaurant Week
• Distribution of MKP A&P collateral
Market Trends
Market Information
Market Alerts
Trade Statistics
Trade Leads
Trade Opportunities
Trade Regulations
Market Entry Requirement
International Country
Standards
Consumer Preferences
Distribution & Logistics
TRADE & MARKET INFORMATION
MATRADE Website: MATRADE Website: http://http://www.matrade.gov.mywww.matrade.gov.my
International Networks
Online Databases
e-Publications
CONTACT USCONTACT US
CONSULATE OF MALAYSIA (TRADE OFFICE)CONSULATE OF MALAYSIA (TRADE OFFICE)First Canadian PlaceFirst Canadian Place
100 King Street West, Suite 5130100 King Street West, Suite 5130Toronto, OntarioToronto, OntarioCanada M5X 1E2Canada M5X 1E2
Tel: (416) 504Tel: (416) 504--61116111Fax: (416) 504Fax: (416) 504--83158315
Email: Email: [email protected]@matrade.gov.my
THANK YOUTHANK YOU
