Textile Effects

Take Care—Save WaterWorking towards a sustainable world

Edition

2011/12

“Water, water everywhere,

Nor any drop to drink”*

Two-thirds of the Earth are covered by water, but only 3% of this is fresh – the rest is salt.

About 69% of the water consumed by people goes into irrigation, about 22% into

industry and about 9% into households.

As the Earth’s population increases, fresh water is becoming scarcer and more

expensive. Many people today are short of drinking water, but textile processing still uses

vast amounts of this precious resource.

And the textile industry is expanding in those very regions that are critically short of water.

Water shortages are forecast to become still more widespread in the coming years.

We urgently need to take steps to balance the needs of growing populations for clean, safe drinking water, industry and agriculture.

*The Rime of the Ancient Mariner by Samuel Taylor Coleridge

Multiple challenges for mills

Today, cotton is most frequently colored with reactive

dyes. The average amount of water used for dyeing

1 kilogram of cotton with conventional reactive dyes is

60 to 80 liters. One reason for this is that up to 20-40%

of the dye molecule reactive sites are blocked during the

dyeing process itself and therefore incapable of fixation

to the fiber. Removing unfixed dye is a long, expensive,

water- and energy-intensive process.

Why waste water?

Use innovative solutions! AVITERA® SE—a new technology At Huntsman Textile Effects, we constantly work to minimize the

environmental impact of our own manufacturing processes.

We set ourselves annual targets to cut down our own water and

energy consumption, while continuing to ensure full environmental

compliance.

With continuous improvements in our production technology, Huntsman

Textile Effects has achieved over 20% reduction in water consumption

and 10% in energy consumption to produce per ton of our products

over the past five years. To meet with the Huntsman Corporate

sustainability vision, the Textile Effects division is committed to reduce

energy consumption per ton product across all sites by 2% each year.

We also work closely with textile mills to make sure they use the best

available technologies – enabling them to save water and energy,

reduce effluent and improve yield.

And we help mills communicate with brands and retailers, so they in

turn can show consumers how to cut down water and energy

consumption during washing, tumble drying and ironing.

Smart processes and intelligent effects help to ensure that less water

is used throughout the textile chain, from fiber manufacture through

processing to fabric care.

Reducing water consumption is one of the highest

priorities in the textile industry today.

Vast quantities of water are used at every stage of textile

wet processing, from desizing, scouring and bleaching

through dyeing and printing to finishing.

The largest amounts are consumed in printing, dyeing

and bleaching.

If it is not properly treated, waste water pollutes,

aggravating the situation still further.

These are major challenges for textile mills, which

are faced with rising costs, demand for improved

sustainability and growing concern about

environmental pollution.

We no longer need to use so much water.

A new, revolutionary dyeing technology enables

consumption to be drastically cut. And it improves

the efficiency of fabric preparation, coloration and

finishing.

AVITERA® SE tri-reactive dyes combine new

reactive groups, which ensure rapid and very high

exhaustion and fixation. The AVITERA® SE dyes

range provides an exceptionally low-temperature,

low-consumption processing system for cellulosic

fibers and their blends.

Not only are lower amounts of water needed for

dyeing and/or printing, but also for washing off,

since there is much less dye to be removed.

Overall water consumption can be reduced

from between 60 and 80 l/kg, as required by

traditional reactive dyes, to between 15 and

20 l/kg, i.e. by as much as 75%!

Outstanding compatibility and low sensitivity to

dyeing parameters result in excellent lab-to-bulk

and bulk-to-bulk shade reproducibility, minimizing

reprocessing – and avoiding the use of yet more

water and energy.

100

90

80

70

60

50

40

30

20

10

0Dyeing time

Exha

ustio

n / fi

xatio

n

Phase A AdsorptionDiffusion

Phase B Fixation

Phase C Washing

off

Helping customers conserve water and

energy with innovative technologies

Care of

Textiles

Industrial

Manufacturing

Reducing the environmental impact

of the chemicals we sell

Product

Application

Providing solutions and products with

lower environmental impact to reduce

the energy used for textile care

Areas of innovation focused on sustainability

M

I

P

C

A

T

Water consumption by wet processing step

Finishing

Printing

Dyeing

Mercerizing

Bleaching

Scouring

Desizing

  Continuous/LLR Batch/HLR Range of performance = 4x to 210x

Bring a seriously sustainable message

to your end consumers!We can all save water

It’s not only chemical companies and textile mills that need to change their habits: More water and energy are used in

textile care than in processing.

Huntsman helps textile mills communicate with brands and retailers, so they in turn can help consumers cut

consumption – and in doing so enhance their own reputation.

HIGH IQ® Intelligent Effects are top-quality finishes geared to improving sustainability in garment use.

They allow longer intervals between washing, enabling consumers to reduce the huge amounts of water, detergent

and energy used in home laundering.

Here’s how some of them work:

Active freshnessAntibacterial deodorant properties

inhibit the growth of bacteria

responsible for creating unpleasant

odors and staining.

Freshness on demandMicrocapsules bonded to the fabric

are charged with the scent of the

detergent, which is slowly released

during wear, giving a freshly-laun-

dered effect that lasts.

Clean and dry comfortA special water-repellent finish

prevents liquids and dirt from

penetrating the fabric, so the wearer

feels clean, dry and comfortable.

An example of

innovative solutions

from Huntsman Textile

Effects

AVITERA® SE —a new technology

AVITERA® SE is just one example of where a new technology can help to save water

and energy during textile processing. If all cotton mills adopted such new chemistries

and used best practices, we would have potential savings in the major Asian textile

processing countries that would go a long way toward the WHO target of 1.3 liters of

fresh water per person/day.

In the first six months after the AVITERA® SE launch, we saved 99.4 million

liters of fresh water (equivalent to 40 Olympic swimming pools).

The technology we need is available today.

It is up to each and every link in the textile chain to take responsibility, make the

change and communicate this to all stakeholders.

Let’s work together to save the world’s water!

www.huntsman.com/textile_effectswww.high-IQ.com

HeadquartersHuntsman (Singapore) Pte LtdTextile Effects Division152 Beach Road#29-00 Gateway EastSingapore 189721Telephone +65 6297 3363Fax +65 6298 0037pr@huntsman.com

Region EuropeHuntsman Advanced Materials(Switzerland) GmbH, Textile EffectsKlybeckstrasse 2004057 Basel, SwitzerlandTelephone +41 61 299 11 11Fax +41 61 299 11 12pr@huntsman.com

Region AmericasHuntsman International LLCTextile Effects4050 Premier DriveHigh Point, NC 27265, USATelephone +1 800 822 1736Fax +1 336 819 7440pr@huntsman.com

Region AsiaHuntsman Textile Effects (China) Co. Ltd.Flying Geese Mountain Industrial ParkShilou Town, Panyu District, Guangzhou511447, PR ChinaTelephone +86 20 3937 7000Fax +86 20 8484 5222pr@huntsman.com

Edition 2011Copyright © 2011 Huntsman. All rights reserved.All trademarks mentioned are registered trademarks of Huntsman Corporation or an affiliate thereof in one or more, but not all countries.AVITERA® SE is a trademark of Huntsman Corporation or an affiliate thereof.

IMPORTANT: The following supersedes Buyer’s documents. Sales of the product described herein (“Product”) are subject to the general terms and con-ditions of sale of either Huntsman Advanced Materials LLC, or its appropriate affiliate. Huntsman warrants that at the time and place of delivery all Products sold to Buyer shall conform to the specifications provided to Buyer by Hunts-man.While the information and recommendations included in this publication are, to the best of Huntsman’s knowledge, accurate as of the date of publication, NOTHING CONTAINED HEREIN (EXCEPT AS SET FORTH ABOVE REGARDING CONFORMANCE WITH SPECIFICATIONS PROVIDED TO BUYER BY HUNTS-MAN) IS TO BE CONSTRUED AS A REPRESENTATION OR WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO ANY WAR-RANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, NONINFRINGEMENT OF ANY INTELLECTUAL PROPERTY RIGHTS, OR WAR-RANTIES AS TO QUALITY OR CORRESPONDENCE WITH PRIOR DESCRIP-TION OR SAMPLE, AND THE BUYER ASSUMES ALL RISK AND LIABILITY WHATSOEVER RESULTING FROM THE USE OF SUCH PRODUCT, WHETHER USED SINGLY OR IN COMBINATION WITH OTHER SUBSTANCES.No statements or recommendations made herein are to be construed as a representation about the suitability of any product for the particular application of Buyer or user or as an inducement to infringe any patent or other intellectual property right. Buyer is responsible to determine the applicability of such in-formation and recommendations and the suitability of any product for its own particular purpose, and to ensure that its intended use of the Product does not infringe any intellectual property rights.The product may be or become hazardous. The Buyer should obtain Material Safety Data Sheets and Technical Data Sheets from Huntsman containing detailed information on product hazards and toxicity, together with proper shipping, handling and storage procedures for the product, and should comply with all applicable governmental laws, regulations and standards relating to the handling, use, storage, distribution and disposal of, and exposure to the pro-duct. Buyer shall also take all steps necessary to adequately inform, warn and familiarize its employees, agents, direct and indirect customers and contractors who may handle or be exposed to the product of all hazards pertaining to and proper procedures for safe handling, use, storage, transportation and disposal of and exposure to thepProduct, and the containers or equipment in which the product may be handled, shipped or stored.

Please note that products may differ from country to country. If you have any queries, kindly contact your local Huntsman representative.

Huntsman is a member of:

(Ecological and Toxicological Association of Dyes and Organic Pigments Manufacturers)

XX3007e—June 2011, Printed in China on recycled paper.