Thursday, May 12, 2016

7:30 a.m. – 8:30 a.m. Breakfast & Registration

8:30 a.m. – 9:30 a.m. Connecting the Community: Integrating Social Determinants in Patient Risk Profiling Presented by Paul Ceverha, Executive Vice President, Client Services, Pieces Technologies, Inc.

9:30 a.m. – 10:30 a.m. Don’t Trust Me, I’m an “Expert?” How to Evaluate the Impact of Digital and Social MediaPresented by Reed Smith, MBA, President, THA Digital Marketing

10:30 a.m. – 10:45 p.m. Break

10:45 a.m. – 12:15 p.m.

Panel Discussion: Calculating ROI in HR Recruitment – How much is your War for Talent? Moderated by Tanya Tesseyman, Regional Partner, Tatum, a Randstad Company. Panelists include Nicholas Christiano, National Managing Partner, Tatum, a Randstad Company and Tony Caponi, Regional VP, Randstad Healthcare Solutions.

12:15 p.m. – 12:45 p.m. Lunch & Networking

12:45 p.m. – 1:00 p.m. Board Installation

1:00 p.m. – 2:15 p.m.Disrupting denials management workflows with advanced analytics Presented by Michael Monahan, Director Solutions Enablement, GEHCIT and Andrew Slotnick, Sr. Product Marketing Manager, GE Healthcare

2:15 p.m. – 3:15 p.m. Comprehensive Care for Joint Replacement and the Future of Alternative Payment ModelsPresented by Chris Clark, Partner, BKD LLP and Andy Williams, Partner, BKD LLP.

3:15 p.m. – 3:25 p.m. Break

3:25 p.m. – 4:25 p.m.Physician Practice Losses -The Elephant in the Room Presented by Haley Adams, Senior Manager, Consulting Services, JTaylor and Anna Brewer, Director of Consulting Services, JTaylor

4:25 p.m. – 5:25 p.m.Loading the Bases: Preparing for Medicare Payment Changes (Budget Act, OPPS, and MIPS) Presented by Regan E. Tankersley, Attorney/Shareholder, Hall, Render, Killian, Heath & Lyman, PC and Lauren G. Hulls, Attorney, Hall, Render, Killian, Heath & Lyman

5:30 p.m. – 7:00 p.m. Reception

Friday, May 13, 2016

7:30 a.m. – 8:30 a.m. Breakfast & Registration

8:30 a.m. – 9:30 a.m. Accelerating Outcomes- Diagnosing and Treating Organizational Resistance Presented by Corey Segall, Managing Director, Sense Corp.

9:30 a.m. – 10:45 a.m.Healthcare: Where Are We Going? Presented by Scott Bonin, Principal, Deloitte Transactions & Business Analytics LLP and Emily Johns, Manager, Deloitte Transactions & Business Analytics LLP

10:45 a.m. – 11:00 a.m. Break

11:00 a.m. – 12:00 p.m. Impact of Pricing Transparency on Patient Volumes and Net patient RevenuePresented by Rathish Moorthy, Director, KPMG LLP & Robert Brown

12:00 p.m. – 12:45 p.m. Lunch & Networking

12:45 p.m. – 1:45 p.m.The Politics of Health Care – An Update on the Current Political Landscape and its Impact on the Public Health Care Finance System Presented by Kim Ross, Kimble Public Affairs

1:45 p.m. – 2:45 p.m. Bundles and Star Ratings – Will you compete? Presented by Randy Zarin, Managing Director, BDO

3:00 p.m. – 4:00 p.m. A View From The Pressbox Presented by Chuck Morgan, The “Voice” of the Rangers, EVP Ballpark Entertainment & Productions

5:00 p.m. – 11:00 p.m. Ballgame; Dinner 6:00pm; First Pitch 7:05pm; Fireworks to follow

May 12 - 13, 2016Texas Rangers Baseball Hall of Fame Arlington, Texas

HOMERUNSHealthcare

GAME WINNING STRATEGIEShfmalone star chapterTM

healthcare financial management association

Agenda at a Glance

8:30 A.M. – 9:30 A.M. Connecting the Community: Integrating Social Determinants in Patient Risk Profiling Course#: 160501 CPE: 1.0 Level: Entry Prerequisites: None

Paul Ceverha, Executive Vice President, Client Services, Pieces Technologies, Inc.

Pieces Technologies Inc. and the Parkland Center for Clinical Innovation (PCCI) have pioneered the use of predictive analytics to help clinicians identify patient risk factors, provide precise interventions, and manage patient outcomes. PCCI and Pieces Tech have also begun ground-breaking work that will integrate information from community-based organizations as it relates to high-risk patients, so that social and economic factors are known and incorporated into the patient predictive models.

Speaker:

9:30 A.M. – 10:30 A.M. Don’t Trust Me, I’m an “Expert?” How to Evaluate the Impact of Digital and Social Media Course#: 160502 CPE: 1.0 Level: Intermediate Prerequisites: None

Reed Smith,MBA, President, THA Digital Marketing

Over the past few years hospitals have embraced digital & social media as an integral part of their marketing and communications strategy - many times due to an expert’s urging. In fact larger, nationally recognized health systems with large marketing departments make social media look easy and seamless. But let’s be honest, you may not be one of “THEM.” You may not have a huge staff of social media experts or limitless budgets. You may actually be wondering if social media is all it is cracked up to be and trying to figure out if you need an army of social media experts to make it worthwhile. Here’s the good news: It may actually be time to hit the reset button on what you are doing with social media. With CEOs and CFOs asking their marketers to show a return on investment, we’re here to remind you that those big hospitals with incredibly popular Facebook pages, and YouTube Channels, and Pinterest boards, and LinkedIn profiles (insert eye roll!), did not excel at social media overnight.

In this session attendees will learn about what hospitals (of all sizes) have done to successfully to embrace social media and engage with their communities on line. You will hear about the day to day challenges hospital marketers face to make social media impactful. Most importantly, you will find out what you can do next, with no experience required, to be successful in deploying a social media program at your hospital social media strategy. Most importantly you will be able to tell your CFO why you’re on Facebook. As for needing an army of social media experts, believe it or not: you hold the key to the success of your hospital’s social media strategy.

Speaker:

1:00 P.M.– 2:15 P.M. Disrupting denials management workflows with advanced analytics Course#: 160504 CPE: 1.5 Level: Intermediate Prerequisites: None

Michael Monahan, Director Solutions Enablement, GEHCIT

Andrew Slotnick, Sr. Product Marketing Manager, GE Healthcare

During this presentation attendees will hear why UC Irvine decided to make an investment into advanced analytics and how that decision changed their entire approach to managing claims denials. Attendees will hear specific examples of the challenges UC Irvine faced with their old approach and how applying advanced technology translated into strong financial results.

Speakers:

10:45 A.M. – 12:15 P.M. Panel Discussion: Calculating ROI in HR Recruitment – How much is your War for Talent? Course#: 160503 CPE: 2.0 Level: Entry Prerequisites: None

Tanya Tesseyman, Regional Partner, Tatum, a Randstad Company

Experts in the industry will share an overview of the ecosystem and solution models/best practices in the industry proven to provide cost savings and cost-calculator that can be utilized to access your ROI. Informative advice for CFO’s and others in a finance role in healthcare to access financial and risk impact for resource and technology utilized in the recruitment area.

Speakers:

Nicholas Christiano, National Managing Partner, Tatum, a Randstad Company

Tony Caponi, Regional VP, Randstad Healthcare Solutions

2:15 P.M. – 3:15 P.M. Comprehensive Care for Joint Replacement and the Future of Alternative Payment Models Course#: 160505 CPE: 1.0 Level: Intermediate Prerequisites: None

Chris Clark, Partner, BKD LLP.

Andy Williams, Partner, BKD LLP.

This presentation will provide information on the Comprehensive Care for Joint Replacement demonstration project, including the financial implications to participating providers and the future of alternative payment models in the Medicare program.

Speakers:

3:25 P.M. – 4:25 P.M. Physician Practice Losses -The Elephant in the Room Course#: 160506 CPE: 1.0 Level: Intermediate Prerequisites: None

Haley Adams, Senior Manager, Consulting Services, JTaylor

Anna Brewer, Director of Consulting Services, JTaylor

Recent court cases and settlements have heightened the awareness of Commercial Reasonability in physician practice transactions. Despite this, most hospital owned physician groups systemically experience financial losses. This presentation will cover what analyses, both qualitative and quantitative, should be considered to support the commercial reasonableness of a specific transaction and the broader physician entity.

Speakers:

Thursday May 12, 2016 Texas Rangers Baseball Hall of Fame

8:30 A.M. – 9:30 A.M. Accelerating Outcomes- Diagnosing and Treating Organizational Resistance Course#: 160508 CPE: 1.0 Level: Entry Prerequisites: None

Corey Segall, Managing Director, Sense Corp.

The only thing that is constant is change. In this new era of reform, hospitals will have to become experts in proactively uncovering and addressing resistance to change. In such a competitive landscape, where there arc pressures to keep costs down, while improving patient quality and satisfaction, this expertise is critical. Industry research shows that 70% of all hospital strategic initiatives fail to meet their objectives. With so many hospitals and healthcare systems undertaking strategic initiatives to meet new reform demand, it is prudent that they gain the knowledge and tools to accelerate outcomes.

Speaker:

Friday May 13, 2016 Texas Rangers Baseball Hall of Fame

5:30 P.M. – 7:00 P.M. Reception - Special thanks to our ‘Grand Slam’ sponsor, JTaylor and our ‘Home Run’ sponsor, Tatum a Randstad company

Thanks!

9:30 A.M. – 10:45 A.M. Healthcare: Where Are We Going? Course#: 160509 CPE: 1.5 Level: Intermediate Prerequisites: None

Scott Bonin, Principal, Deloitte Transactions & Business Analytics LLP

Emily Johns, Manager, Deloitte Transactions & Business Analytics LLP

Important factors/trends that affect healthcare entities – both recent past and predicted going forward. Cover important factors in the healthcare industry and educate those within the industry with facts & figures.

Speakers:

12:45 P.M. – 1:45 P.M. The Politics of Healthcare - An Update on the Current Political Landscape and its Impact on the Public Health Care Finance System Course#: 160511 CPE: 1.0 Level: Entry Prerequisites: None

Kim Ross, Kimble Public Affairs

Course Description Speaker:

1:45 P.M. – 2:45 P.M. Bundles and Star Ratings – Will you compete? Course#: 160512 CPE: 1.0 Level: Entry Prerequisites: None

Randy Zarin, Managing Director, BDO

Mr. Zarin will discuss bundles, star ratings, performance, and value as well as the associated operational and financial challenges. Speaker:

3:00 P.M. – 4:00 P.M. A View From The Pressbox Course#: 160513 CPE: 1.0 Level: Entry Prerequisites: None

Chuck Morgan, The “Voice” of the Rangers, EVP Ballpark Entertainment & Productions

This course will provide ‘highlights’ of the Team work ‘view’ of the Rangers team on the field to the Press Box crew behind the scenes (and how they were hired). Special behind the scene’s leadership view, on filling the void of ballpark entertainment the “Dot Race”, “Legends Dash”, and others, will also be revealed.

Speaker:

11:00 A.M.– 12:00 P.M. The Politics of Health Care – An Update on the Current Political Landscape and its Impact on the Public Health Care Finance System Course#: 160510 CPE: 1.0 Level: TBD Prerequisites: None

Rathish Moorthy, Director, KPMG LLP

A discussion around pricing transparency, its impact on patient volume net patient revenue, and mitigation strategies. Speaker:

5:00 P.M. – 11:00 P.M. Ball Game - Gates open at 5:00pm, dinner 6:00pm – 7:30pm. Game time 7:05pm, with fireworks immediately following.

4:25 P.M. – 5:25 P.M. Loading the Bases: Preparing for Medicare Payment Changes (Budget Act, OPPS, and MIPS) Course#: 160507 CPE: 1.0 Level: Intermediate Prerequisites: None

Regan E. Tankersley, Attorney/Shareholder, Hall, Render, Killian, Heath & Lyman, PC

Lauren G. Hulls, Attorney, Hall, Render, Killian, Heath & Lyman

For Hospitals: A brief review of the Medicare provider-based rule and analysis and discussion of the Budget Act of 2015 impact on OPPS coverage in provider-based departments. For Physicians (and Hospitals who employ them): Analysis and discussion of MACRA impact on physician fee schedule payments and implementation of MIPS. Business/financial administrators from both Hospitals and Physician Practices should attend this session in order to be prepared for significant Medicare payment changes.

Speakers:

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