Architecture is not merely a physical phenomenon, it provokes emotions on different scales. It works as a platform, a base that provides endless amount of stories, situations, actions and interactions. When presenting architecture, one should not only focus on selling the prproduct – he should focus on selling the ideal that comes with the product. A house is a product, home is an ideal, and so are the pictures that represnt it. Both are the same physical structures, but are very different in their meaning.

Our goal is to portray emotions and life as well as physical form.

We are a studio based in Belgrade, Serbia. We specialize in architecture visualization and 3D modeling. Our goal is to deliver images and illustrations that would present program potential of architecture to be in a most effective way. We focus our wowork around storytelling and scenario planning, having in mind that the essential aspect of architecture is in fact its own sustainable utilization.

Igor Kožić is an illustrator, as well as cofounder of EDiT studio, with an extensive experience in 3d modeling and architectural visulisaon. He has a strong architectural educaon wich started in ararchitectural high school, and was crowned when he obtained a master degree from Belgrade Faculty of Architecture. His interest in arts goes beyond this point. He is a succesfull drummer and a filming eenthusiast, concerned with rythm, composion, angle, lights, and other elements that he applies to his visuals.

Uroš Nešić is an architect, and cofounder of EDiT studio. His main areas of experse are 3d modeling, and architectural visualisaon. He is involved in the proffesion of architecture for more than a decade, with finished architectural high school and a Master degree in architecture obtained from Belgrade Faculty of Architecture. He takes a strong interest in phophotography and graphic design, and is obsessive with order, precision, and the impact of an image on the observer.

You provide us with drawings, sketches, models, impressions, photos of the locaon, everything and anything that can help us undeunderstand the project and more importantly the concept itself.

PHASE 1 PHASE 2

We start from rough models, and work our way to the final producon model. During this process we coordinate with eachother.

PHASE 3 PHASE 4 PHASE 5

we send you a suggeson of camera angles that we think represent your work in the best manners. You give us feedback. When we agagree on that point, we go to the next phase.

We send you rough render(s) of your project with illuminaon. We try to find the right balance of light and shadow, which is momost appropriate for the illustraon. Again feedback & coordinaon unl we reach the best result.

Final rendering & postprocess of the rendering - the moment when the image comes to life.PlacingPlacing the the image scenery (people, trees, mobiliard, final textures...etc.) We coordinate with eachother, with the goal to achieve the best atmosphere