Casual Wear | Formal Wear | Accessories

Concept Presentation

Business Model

Fashion

+Accessories

+Private Shopping

1

2

Emphasis on User Experience. Eg: Catwalk, 360 view and other intuitive display of products

3

Tightly integrated with Social Networks. Products are sold based on social strength of the Consumer

Ecommerce in India E-commerce in 2010

is estimated atRs 32000 crore

Industry expected to grow 40% annually

Source: Technopak Advisors, New Delhi

Key Drivers • Increase in Internet Penetration• Secure Payment Gateways• Increase in tech savvy consumers• Mature Delivery Logistics• Technology for making shopping

interactive

Fopping Model• We are not discount outlet like Fashion & You.• Share & Gain is Mantra. Price reduction based on Social

Strength of the customer (Based on no:of friends customer has in Facebook)

Customer earns FOPPS based on Facebook shares

Customers web price based on number of FOPPS he earnsMaximum reduction in price set by Brand

Product Sharing options in Social Networks for earning FOPPS.

“Share & Gain” the Mantra

What's in it for Brand ?

• No free discount. The customer earns price reduction by sharing the product/brand in Facebook.

• Typically each Facebook user has 200-300 friends. Price reduction is based on number Friends in Facebook.

• With one share the message of product/brand reaches average of 200-300 people.

• Detailed reports are provided to Brand every week on • Number of Shares of each branded products• Social reach of brand awareness based on Shares through

Fopping.com

Premium Pavers England Formal Shoe @ fopping.comCrafted with Fine Leather. This exquisite beauty will complete a fine………….

Our Strengths1

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2.

Creative and Energetic Team with deep experience in Retail and Technology

Founding/Team Members• K.Narasimha Rao – Founder, SunCorp• S.Ramesh- Managing Director, SunCorp• J. Rama – PM Consultant at top tier Investment Banks• P.Ram – Retail executive with over decade of experience

worked with leading companies

3.

Marketing strength with connections with leading firms

Partnership with India's leading Ecommerce Subject Matter Experts

Key Strengths/Differentiators

2.

Tightly integrated with Social Networks. Consumers can shop from Facebook and price reduction based on their Social Strength

3.Intuitive display of products –

360degrees View, Catwalk etc

1.Service Guarantee. All products

reach customers within 9 working days

Thank You

P.S. We Hope you are convinced to partner with us for this exciting venture. We will put in our best effort to make this partnership mutually beneficial.