1. Tesco is one of the worlds leadingmulti-channel retailers with operationsin 13 countries. Our half a millioncolleagues work to earn the lifetimeloyalty of our customers and put ourresponsibilities to communities at theheart of what we do.

2. Our values sit at the heart of the business: No one tries harder for customers Treat people how we like to be treated 3. Most highly valued by: The customers we serve The communities in which we operate Our loyal and committed staff Our shareholders A growth company A modern and innovative company Winning locally, applying ourskills globally 4. Togrow the UK core To be an outstanding international retailer in stores and online To be as strong in everything we sell as we are infood To grow retail services in all our markets To put our responsibilities to the communities weserve at the heart of what we do To be a creator of highly valued brands To build our team so that we create more value 5. Today Tesco operates in 14 markets across Europe, Asiaand North America. Tesco UK Tesco China Tesco in India Tesco Malaysia Homeplus Tesco Lotus Tesco Czech Republic Tesco Hungary Tesco Ireland Tesco Poland Tesco Slovakia Tesco Kipa Fresh & Easy Tesco Bank dunnhumby Japan 6. Tesco in UK Storesnumbers Superstores 72.0bn 471Group sales3.8bn Metro Group profit before tax 1906,234 Stores Express 112.4m Sq ft of space 1,427 Extra520,000 People 230 7. Environmentfriendly product Customer focused strategy Club card - a loyalty scheme (1995) Quality products at low price Improved Labeling Self-Checkout 8. StrengthsWeaknesses Increasing market share Reliance upon the UK Insurancemarket Tesco online Debt reduction Brand value Signs point to serial UK market leadership acquisitionsreinforcedOpportunitiesThreats Non-food retail UK structural change could Health and beautyspark a price war Overseas returns could fall Further international growth Wal-Mart, Asda, Waitrose challenge International expansion 9. Threats ofNewEntrants (Medium)Bargaining Rivalry Bargaining power ofamongpower of suppliers competitors buyers (Low) (High)(Medium) Threats of substituteproducts (Low)