Terry Logan

InboundMarketing

Portfolio

This is my Facebook Company page. It has been coded using FBML to make it a microsite.

The great thing about this microsite is it allows you to have a branded website inside Facebook. Studies have shown that the majority of people do not like leaving Facebook to visit a website.

This microsite can be branded to a companyʼs standards, and provide the pages they desire.

The microsite can also have sub-tabs on each page to make the microsite even more diverse.

Each orange tab can be clicked to show different information.

Each orange tab can be clicked to show different information.

Links to external blogs can be used or an RSS feed can be placed on a page to bring inside a blog from an external source.

Each orange tab can be clicked to show different information.

This is my personal blog. My audience is small to medium size business executives. The dark brown banner is a carousel the slides the various blog posts for viewing. The pop-up box is a vlog (video blog).

This blog provides external links and other blogs / articles to help educate the audience.

The blog does not promote any services or products.

This is my personal website. My audience is small to medium size business executives. My marketing consulting work specializes in Target Marketing.

This website has been written in the terms of “how to increase leads”.

The site has also been optimized for Google, Yahoo, and Bing. Utilizing key word analysis tools this site is SEO optimized, and is experiencing triple digit growth.

Even though Social Media is exploding in the business world and media outlets are reporting this - many business people do not fully understand it. They still think Social Media is for teenagers. Nielsen Research reported in October 2009 that baby-boomers were the largest age group on Facebook.

To ensure the audience understands the importance of Social Media marketing this site has two of the best videos on Social Media. They are “Social Media in Plain English” by CommonCraft, and “Social Media Revolution” by Socialnomics.

When you click on the video link the popup box (shadow box) appears to play the video.

This page tries to ensure the audience understands why Target Marketing is important to their business.

These are typical “Contact Us” and “Our Services” pages. The thing to note is how little contact information is being requested. To many sites ask for more information than most people are comfortable in providing, so the person leaves the site.

In Inbound Marketing it is all about relationships. Asking for to much information so soon in the relationship building process is like being to aggressive on the first date.

In todayʼs Inbound marketing world a blog should be included on all websites. This is a very effective way to help draw people to your website. This site is using videos for the vlog (video blog).

Many organizations do not because they feel there is not enough time to devote to the writing of the blog. To overcome the time constraint organizations are utilizing ghost writers to help.