President: Yolanda Kakabadse

Director General: Marco Lambertini

President Emeritus: HRH The Duke of Edinburgh

Founder President: HRH Prince Bernhard of the Netherlands

WWF-Myanmar

No 15, C, Than Taman Street,

Dagon Township, Yangon, Myanmar

Tel/Fax: +95 1 229331

Website: www.wwf.org.mm

Registered as: WWF-World Wide Fund for Nature, WWF-Fondo Mondiale per la Natura

WWF-Fondo Mundial para la Naturaleza, WWF-Fonds Mondial pour la Nature

WWF-Welt Natur Fonds. Formerly World Wildlife Fund

100% recycled paper

Terms of Reference (TOR)

Branding, Layout and Illustration Services

Background

The World Wide Fund for Nature (WWF) and Save the Children International (SCI) have agreed to partner with the Ministry of Education (MoE) and the Ministry of Natural Resources and Environmental Conservation (MoNREC) to establish Environmental Action Clubs in primary and middle schools. Clubs will meet each week to learn about the environment and implement projects to improve their school and community environment.

Tasks and responsibilities

WWF is looking for a designer or design agency to:

Create a logo and brand guidelines for the eco-clubs

Design and layout 3 x booklets types

Create illustrations to be used in the booklets

Provide mock layout for approval and incorporate required amendments Produce signed off materials - liaising with translators and managing the printing process

Details

Branding: The name of the club will be decided during the pre-test. Once agreed a logo and brand guidelines will be created.

Design and layout: The following booklet need to be designed and laid out (English and Myanmar text will be supplied on a word document)

Club Overview for Facilitators booklet - approx. 12 A4 side English (digital) and 16 sides Myanmar –digital and print

Design and layout & illustration: The following booklets need to be designed, laid out and illustrated (English and Myanmar text will be supplied on a word document)

Facilitator’s guides - A4 10 sides English (digital) 12 sides Myanmar (digital and print) (6 guides – 1 layout template, illustrations will vary)

Students flip book - A3 laminated 8 sides English (digital) & Myanmar (digital and print) (6 flip books– 1 layout template, illustrations will vary)

Illustrations to include icons, small graphics, photos and 16 full page posters

2

Timeline

The project runs from now until Feb 2020 with varying periods of intensity

By Nov 18 2019

Club Overview for Facilitators booklet

2 x Facilitator’s guides created

2 x student flip book created

By Feb 2020

Branding guidelines and logo

Required amendment to test materials (above)

Remaining 4 Facilitator’s guides & flip books

Deliverables

1 x logo

1 x brand guidelines

Club Overview for Facilitators booklet Eng & MM versions - designed for digital and print

Club Overview for Facilitators booklet production – 130 copies

Facilitator’s guides Eng & MM versions - designed for digital and print

Facilitator’s guides Eng & MM versions - production – 6 guides x 130= 780 copies

Students flip book MM version designed for digital and print

Students flip book MM version production 6 guides x 130= 780 copies

Qualification and Expertise

The successful entity is required to meet the following criteria:

Strong background in graphic design, including the use of design software such as Adobe Illustrator, Photoshop and InDesign, etc

Strong background in illustration = with demonstrable style examples

Proven experience of graphic production from start to published/printed product with knowledge of printing processes (offset and digital) and colour management

Demonstrating an understanding /experience of producing communication material for

schools/on the education arena

Good understanding of new and evolving technologies

Application process

This application is open for individuals, groups and design firms.

Applicant(s) should provide the following:

Letter of application

CV or team profile

Copy of catalogue or samples of the design and illustration work

References list

Completed fees/price structure (including regular rates and urgent delivery rates)

In addition we ask that applications provide either

3

An example poster style (full poster is not required)

Or

Illustrations representing 1-3 activities

Taken from examples below

Examples

Illustrated posters

This is an example poster from another project shows the village activities related to water

pollution and its effects. A similar poster for Myanmar context would need to be created

detailing the local pollutants e.g. heavy metals used in mining and the local affects e.g. dead

Irrawaddy dolphin.

We require visual depictions of activities e.g.

Activity 1 Water consumption and waste detective at the school

Target: grade 3-5

Type: out-of-classroom, in school

Skills: group work-collaboration, presentation, critical thinking

Estimated time: 1 hour (30 minutes for the observation around the school, 15 minutes preparation, 15 minutes presentation)

Instructions: Ask your students to split in groups and to go around the school and collect data on how water is used at school using the table below. Once they have collected the data, ask each group to present them in the form they want (oral presentation, poster, etc.). Prompt the students with questions like: ‘why do you think this is a problem? What are the consequences of this problem? Who is responsible? What will happen if….?)

4

Activity2: Be water smart!

Target: grade 3-5

Type: art

Skills: brainstorming, art, problem solving, collaboration

Estimated time: 1 hour (30 minutes for the discussion, 30 minutes preparation)

Instructions:

Based on the finding of Activity 1, have a class discussion on how they use water in the school, and ways in which they could conserve water where is wasted. The students will be split in groups of 4 to design A4 sized signs that could be placed around the school to encourage people not to waste water. Encourage the students to find out a solution to propose in their groups and to design it. The best signs/posters can be placed in areas of the school where water in used. The students will select the ones they think are more effective.

Activity 3: Survey on water consumption by the community

Target: grade 6-7

Type: survey (out-of-classroom/home) and class discussion

Skills: numeracy, brainstorming, creativity, problem solving

Estimated time: 1 hour (30 for two interviews, 30 minutes for the discussion, 30 minutes preparation)

Instructions:

Ask your students to conduct a survey on how much and how the water is used in the village. Students will collect data on the way the people in the village. Each student can interview tow households (their own, and another one) and try to collect data on how the water is used and an estimation of how much water is used. Once they come back to the classroom, allow the students to discuss about their findings. Then form groups: each group will look at the consumption of water for each identified activity. Each group will present their findings.

Application deadline: October 25 12pm MMT

Interested applicants may submit their proposal including work plan, clearly stating their fit

for this position, together with expected consultancy fee (including breakdown) and CVs of

the core team members to thinnnaychi.sun@wwf.org.mm or deliver to WWF Myanmar office

at 15C Than Taman Street, Dagon Township, Yangon not later than 25 October 2019, 12 PM

MMT.

Only shortlisted applicants will be contacted.