Term Report II

8/18/2019 Term Report II

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CONSUMER BEHAVIOR OF INSTANT NOODLES MAGGI

PRESENTED TO:

Lect.Mr.AAmir Sheikh

MOHAMMAD ALI JINNAH UNIVERSITY

SUBMITTED BY

M.RIZWAN HALID

SP!"#E$#%%"&

DATE:!' th APRIL( )%!'

1


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2


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Table of content

1. ACKNOWLEDGEMENT---------------------------------------------------------4

2. EXECUTIVE SUMMARY--------------------------------------------------------5

3. INTRODUCTION------------------------------------------------------------------6

4. RESEARCH PROCESS----------------------------------------------------------7-

5. DATA ANALYSIS ----------------------------------------------------------------1!

6. "UESTION NO !1-----------------------------------------------------------------117. "UESTION NO !2-----------------------------------------------------------------12

#. "UESTION NO !3-----------------------------------------------------------------13

. "UESTION NO !4-----------------------------------------------------------------14

1!."UESTION NO !5-----------------------------------------------------------------15

11."UESTION NO !6-----------------------------------------------------------------16

12."UESTION NO !7-----------------------------------------------------------------17

13."UESTION NO !#-----------------------------------------------------------------1#

14."UESTION NO !-----------------------------------------------------------------1

15."UESTION NO 1!-----------------------------------------------------------------2!

16.CONCLUSION AND RECOMMENDATIONS---------------------------21-22

17.RE$ERENCES----------------------------------------------------------------------23

1#.%I%LOGRAPHY-------------------------------------------------------------------24

1.APPENDICES-------------------------------------------------------------------25-26

CKNOWLEGEMENT

A** +*,rie- /0 h,/,1r- re 2,r A*mi+ht3 ALLAH, 4h, 5e-t,4e0 1- 4ith 6r,2,1/0 6er-e7er/ce /0 5i*it3

t, cc,m6*i-h thi- 4,rk.

3


4/29

I 4,1*0 *ike t, tke thi- ,66,rt1/it3 t, th/k /0 t, e86re-- ,1r 6r,2,1/0 +rtit10e /0 0ee6 re+r0- t, ,1r

Lect1rer Mr.AAmir Sheikh 2,r hi- e8em6*r3 +1i0/ce( -166,rt /0 c,/-t/t e/c,1r+eme/t thr,1+h,1t the

c,1r-e ,2 thi- re6,rt.

I *-, tke thi- ,66,rt1/it3 t, th/k ** the +r,16 mem5er- /0 2rie/0- 2,r their c,r0i* -166,rt /0

c,,6erti,/ 4ith,1t 4hich 4,rki/+ ,/ thi- re6,rt 4,1*0 /,t h7e 5ee/ -1cce--21*.

I re hi+h*3 ,5*i+e0 t, ,1r techer- /0 ** -e/tie/t 5ei/+- 2,r the 7*15*e i/2,rmti,/ 6r,7i0e0 53 them i/

their re-6ecti7e 2ie*0-. We re +rte21* 2,r their c,,6erti,/ 01ri/+ the 6eri,0 ,2 ,1r re-erch.

9i/**3( 4e -i/cere*3 th/k t, ,1r 6re/t- /0 2mi*3( 4h, 6r,7i0e the 07ice /0 2i//ci* -166,rt. The

6r,01ct ,2 thi- re-erch re6,rt 4,1*0 /,t 5e 6,--i5*e 4ith,1t them **.

Thi- ck/,4*e0+eme/t i- 43 4here 4e c/ ct1**3 th/k the 6e,6*e 4h, h7e 5ee/ i/-tr1me/t* i/ the

mki/+ ,2 thi- re-erch re6,rt /0 4ith,1t their c,/tri51ti,/( 4,rki/+ ,/ thi- re6,rt 4,1*0 /,t h7e 5ee/

-1cce--21*.

EXECUTIVE SUMM RY

T&'( )*+,) , /0)*' )*(*0)& '( ,(' , &* S0'('0 I*)** , M0' 0(*8 , (,/*)

*9+*)'**( 08 &,: &*; 0)* '**8 ; &* +*),)/0*. O) /0' ,


5/29

()0*'*( +0; &* ='0 ),* , ')*0(* &* /0)* (&0)* 08 )08 '/0* , :&'& '( 0(, ,) )*(*0)&

&;+,&*('(. S, ; ,8' >*(',0')* 0(*8 '*)='*:( :'& &* ,(/*) , ,& &* +),8( :* 0'/

, +' +,' &* /,( ,/+*''=* /0)*' ()0*'*(. I ,) )*(*0)& :* &0=* ,**8 +)'/0); 800

&),& ()=*;( 08 8*=*,+*8 &* >*(',0')* , 0&*) &* 800 :* **8*8 , 0&'*=* ,) ,0'; 08 >0'; 08 ;**'=* +),/,',. $),/ ,) ()=*; )*(*0)& :* &0=* ,8 &0 /0


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M0'* &0( ** (*)=' &* /0)* ('* 12 ' P0'(0 '*)*('; M0' ' (+'* , *' &*

+',**) ' &'( 0*,); 08 &* /0)* *08*) ' /0; ,)'*( '*)0',0; 0*( (*,8 +0* , K,))

:&'& '( &* /0)* *08*) :'& 0 45B /0)* (&0)*. M0' +)*(*; &0( 0 52B /0)* (&0)* :'& &*

)*/0'' (/0 +*)*0* 0* + ; S&0 S&,,+ 08 (,/* ,&*) '/+,)*8 )08( (& 0( I8,/'*

$),/ I8,*('0F 08 ,&*)(.

TRENDSA ,,8* '( , 0 )08'',0 +0) , P0'(0' '('* (&,:*8 )0+'8 ),:& ,=*) &* )*='*: +*)',8 08

*0/* =*); +,+0) *0(* ' '( *0(; , +)*+0)* :'&' /'*(. D* , &* (; '=*( , )0 ,(/*)(

&*; +)**) 0 >' 08 ,=*'* /*0 :&'& :0( +),='8*8 ; ,,8*(. I ,'*8 , *,/* +,+0)

0/, &'8)* 08 &* ;,*) **)0', 0( 0 /'' /*0 :'& /0; 0=,)( (& 0( /0(00 08 &'*.

T&* %)08 M0' '( (),; *(0'(&*8 0( 0 $0/'; %)08 :'& )'(+ )08 *>'; ' P0'(0 /0)*. T&*

)08 &0( 0:0;( ** ,: , &0=* &* ')( /,=*)(@ 08=00* ' &* +,),',( '* ,,8*( *&+(

(,+( (0* *. T&* +0)* )08 N*(* &0( ** &* (), (;/, , 0/'; (&**) 08 :0)/& :&'&

)08 M0' &0( ',=0'=*; 0+'0'?*8.

PROSPECTSA( &* *,,/' ,8'',( '/+),=* ,=*) &* ,)*0( +*)',8 ,,8*( :' ,'* , *9+*)'** ),:&

*8 ; &* ')*0(' 0++*0 0/, )0 ,(/*)( 08 ,(/+', 0/, ))0 ,(/*)(. D* ,

:'8*) 8'()'', 08 /0)*' ' (/0*) ,:( 08 ='0*( =,/* (0*( 0)* *9+**8 , )*,)8 (*08;

),:& 0( ,,8*( '( 0 >' 08 ,=*'* (0 :&'& /,( ,(/*)( 0)* 0:0)* , 08 8*)(08 &0

' 0 * 0* 0( 0 /'' /*0 :&'& **8( *(( ,(/+', '/*.

PURPOSE OF STUDY

T&* +)+,(* , &'( )*(*0)& '( , '8 , &* 0,)( 08 =0)'0*( &0 :' 0* &* /0)* (&0)* , M0'. %; (8;' &* K,)) ' ,/+0)'(, , M0' 08 ,8' '*)='*:( 08 >*(',*)(@ ''

:'& &* ,(/*) , ,& &* +),8( :* 0'/ , +' +,' &* /,( ,/+*''=* ()0*'*(.

STATEMENT OF PROBLEM:T&* )*(*0)& +)*(**8 &*)* 088)*((*8 &* +),*/ , &,: , ')*0(* )*=** 08 /0)* (&0)* , M0'*

N,,8*( ' 0 ,/+*''=* /0)* , P0'(0.

I 2!15 U'*=*) P0'(0 L8 08 N*( P0'(0 L8 :' )*/0' 0( *08' +0;*)( ' ,,8*( :&*)*

U'*=*) P0'(0 L8 '( (* , *08 :'& 47B =0* (&0)* 08 N*( P0'(0 L8 :' ,(*; ,,: :'&

52B =0* (&0)*. T&* :, ,/+0'*( ,*) 0 =0)'*; , 0=,)( 0++*0' , &* ,0 +00* 08 :*)*

0=0'0* 0),(( )*0' ,*(.

NULL HYPOTHSIS: Br/0( T-te( 2*7,1r( 6rice /0 07erti-eme/t 6*3 7it* r,*e t, i/cre-e themrket -hre ,2 M++i.

ALTERNATE HYPOTHSIS: Br/0( T-te( 2*7,1r( 6rice /0 07erti-eme/t 0,e- /,t 6*3 7it* r,*e t,

6


7/29

i/cre-e the mrket -hre /0 5r/0 im+e ,2 M++i.

O) )*(*0)& &;+,&*('( '( 0 ,* 0' *( ,) +),+,)', =( &;+,&*('?*8 =0*

RESE RCH PROCESS:

$')( :* 8*'*8 &* )*(*0)& +),*/. N*9 :* 8*0)*8 ,) )*(*0)& ,*(',0')* , 0&*) &* 800 :* **8*8 , 0&'*=* ,) ,


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• T&*; ,(/* ,,8*( ,) (0( :&* &*; :0 , &0=* 0 >' '*

Samplin! Plan:

O) (0/+' +0 '8*(

0F S0/+' )0/*

F S0/+* '

F S0/+* ('?*

8F S0/+' *&'>*

a) Sampling Frame:

A (0/+' )0/* '( 0 ,*', , 800 ),/ 0 (0/+* 0 *&'>* '( (*8 :&* 0 +,+0', ,) 800

(0/+* '( ,, 0)* , * (8'*8. T&* (0/+' )0/* (*8 '( (0; (***8 ; 0 ()=*; +0*). I '( 0 '(

, 0 &,(* :'& ' 0 +,+0', :&, 0 * (0/+*8 08 /0; '8* '8'='80( &,(*&,8( ,)

'('',(. T&* /*&,8 &,:*=*) 8,*( 0* 0 0,( , &* +,+0', ', (8; *'&*) *0(* ,

0; )0/*( ,) 0 , 0 0++0)* )0/* , (8;.

O) (0/+* )0/* '( K0)0&' ,) &'( +0)'0) )*(*0)&.

b) Sampling Unit:

T&* (0/+' ' '( &* 0(' ' ,0'' &* **/*( , &* +,+0', , * (0/+*8. I /0; * &*

**/* '(* ,) 0 ' ' :&'& &* **/* '( ,0'*8.

S0/+' ' ' ,) )*(*0)& 0)* &* (8*( , '=*)('; 08 &* +*,+* ='('' (&,++' /0( ,0*8 '

G(&0 * I>0 N,)& N0?'/008 08 T0)'> ),08.

c" Sample Si#e:

S0/+* ('?* '( &* /*) , ,(*)=0',( (*8 ,) 00' *('/0*( , 0 '=* +,+0',. S0/+* ('?*

8**)/'0', '( &* 0 , &,,(' &* /*) , ,(*)=0',( ,) )*+'0*( , '8* ' 0 (0'('0

(0/+*. T&* (0/+* ('?* '( 0 '/+,)0 *0)* , 0; */+')'0 (8; ' :&'& &* ,0 '( ,

/0* '*)**( 0, 0 +,+0', ),/ 0 (0/+*. I +)0'* &* (0/+* ('?* (*8 ' 0 (8; '( 8**)/'*8

0(*8 , &* *9+*(* , 800 ,*', 08 &* **8 , &0=* (''* (0'('0 +,:*)

O) (0/+* ('?* ,) &'( )*(*0)& '( 0(*8 , 1!! ,(/*)( , '(0 ,,8*( (' K,)) 08 M0'*

,,8*(.

d) Sampling Method:

M0* '( (*8 ' :&'& I ,=*) &* 8'*)* 0,)( 08 &*')

,(*)=*8 +),+,)',(.

#


9/29

RESEARCH APPROACHO) **)0 0++),0& :0( , 0)* 0 /*) , '8'='80( :'& (+*'' >*(',( &0 :* *'*=*8 :,8

(0'(; ,) )*(*0)& ,*(',0')* &0 ,0'*8

Close ended 08 open-ended >*(',( '8' multiple !oie 08 di!otomous >*(',(.

b) Data Proceedings:

W* &0=* (//0)'?*8 &* )*(+,8*@( *9+*)'**( 08 +)**)**( , ,& &* )08( ' ,)/ , C&0)(

)0+&( 08 P'=, 0*(.

METHODOLOGY:

T&* )*(*0)& :0( 0))'*8 , ' &* ,)/ , 0 ()=*;. T&'( :' '8* +)'/0); )*(*0)& ' 088'', ,

(*,80); )*(*0)& 0( (0*8 *,:. T&* ()=*; )*(*0)& /*&,8 :0( 0 8*()'+'=* )*(*0)& 8*('. E0&

)*(+,8* :0( +),='8*8 :'& "*(',0')*. T&* (0/+* :0( (***8 ; 0 ,-)08,/ (0/+' /*&,8.

T&* ()=*; :' 088)*(( &* ,,:' ',)/0', 0)*0

Information Areas:

T&* ,


10/29

D T N LYSIS:

Statistical Analysis

$),/ &* 0,=* *(' ,(*)=*8 =0* ,) )08 '/0* '( -!.#! :&'& '*( ' &* 0*+*8 )*', )*0*8 ,

&* 0* =0* , -1.645! (, :* 0*+( &* &;+,&*('( &0 )08 '/0* , M0' 8,*( +0; ),* 0(

,/+0)*8 , K,)).

$),/ &* 0,=* *(' ,(*)=*8 =0* ,) +),8 /0)*' ()0*; '( -!.72 :&'& '*( ' &* 0*+*8

)*', )*0*8 , &* 0* =0* , -1.645! (, :* 0*+( &* &;+,&*('( &0 +),8 /0)*'

()0*; , M0' 8,*( +0; ),* ' ')*0(' /0)* (&0)* 0( ,/+0)*8 , K,)).

$),/ &* 0,=* *(' ,(*)=*8 =0* ,) +),/,',0 ()0*; '( -!.66 :&'& '*( ' &* 0*+*8 )*',

)*0*8 , &* 0* =0* , -1.645! (, :* 0*+ &* &;+,&*('( &0 +),/,',0 ()0*; , M0'

8,*( +0; ),* ' ')*0(' /0)* (&0)* 0( ,/+0)*8 , K,)).

Observati!:

• 4#B, &* )*(+,8*( +)**) M0' ,,8*( ,=*) ,&*) )08( , '(0 ,,8*(.

• A,)8' , 67B )*(+,8*( M0' ,,8*( 0)* 0,)80*.• A,)8' , 33B )*(+,8*( M0' ,,8*( 0)* 0,)80*.

• #!B, )*(+,8*( +)**))*8 M0' ,,8*( *0(* , &*') 0(*

• 1B +*)* , &* )*(+,8*( +)&0(* N*(* M0' ,,8*( ,) '( >0';

• 12B)*(+,8*( ; N*(* M0' ,,8*( *0(* , ,=*'** , +)*+0)* &*/

• 12B)*(+,8*( ; N*(* M0' ,,8*( *0(* ' '( 0 &;'*' +),8

• !6B , &* )*(+,8*( +)&0(* *(* M0' ,,8*( :&**=*) **8*8.

• T**='(', 08=*)'(*/*( 0)* 0 /00'; , ,,8*( ' +0*(. T&*; :0 0 0)* ,,8*

0* '('8* &* ,,8*( +0.

1!

"opul#tion Test M#$$i B%#nd

Im#$e

"%odut M#%&etin$

St%#te$'

"%omotion#l St%#te$'

Computed V#lue -!.#! -!.72 -!.66

C%iti#l V#lue #t () si$

le*el one t#il test

-1.645! -1.645! -1.645!


11/29

Q1.Which brand of instant noodlesyou purchase themost?

11


12/29

A. Shan Shoop

B.Knorr

C.a!!i

".#ther

A B C D

$ %% %& '

HO ( )*+,

Ha - )*+,

P. ( )*%&

Hypothesis test for proportion vs hypothesized value

Observed Hypothesized

0.48 0.52 p (as decimal)

48/100 52/100 p (as fraction)

48. 52.

100 100 n

0.05 std. error

!0.80 z

.211" p!value (one!tailed# lo$er)

0.%821 confidence interval &5.' lo$er

0.5""& confidence interval &5.' upper

0.0&"& marin of error

Result: Do not Re/ect HO0laim i1 in 1i!ni2cant

12


13/29

!"#h$ do $oupurchase thisbrand%

A"Taste

B"Price

C"&ealth

D"A'ailabilit$

("Brand mage

F"* +ther, please

speci*$ A B C D ( F

&) , ' + 3 4

HO ( )*&,

Ha - )*&,

P. ( )*&) Hypothesis test for proportion vs hypothesized value



81/101 8%/101 p (as fraction)

80.8 82.82

101 101 n

0.0%82 std. error

!0.52 z

.%004 p!value (one!tailed# lo$er)

0."22 confidence interval &5.' lo$er

0.8"8 confidence interval &5.' upper

0.0"8 marin of error

Result: Do not Re/ect HO0laim i1 in 1i!ni2cant

13


14/29

-" #hat Factorsdri'e $ou mostto.ards $ourchoice%

A"Con'enience

B"&$giene

C"Taste

D"ualit$

("/o idea

A B C D (

', ', +' '3 5

HO ( )*++

Ha - )*++

P. ( )*+'




51/100 55/100 p (as fraction)

51. 55.

100 100 n

0.04&" std. error

!0.80 z

.210" p!value (one!tailed# lo$er)

0.412 confidence interval &5.' lo$er

0.08 confidence interval &5.' upper

14


15/29

0.0&8 marin of error

Result: Do not Re/ect HO0laim i1 in1i!ni2cant

0" &a'e ue'er triedMaggi instantnoodles%

1es

/o

A B

&+ '+

HO ( )*&+

Ha - )*%+

P. ( )*&+




85/100 8/100 p (as fraction)

85. 8.

100 100 n

0.0%4"

std.

error

15


16/29

!0.2& z

.%8 p!value (one!tailed# lo$er)

0."8confidence interval &5.'lo$er

0.&2confidence interval &5.'upper

0.0" marin of error


2"Do $ou3no. Maggi4sslogan%A"Mita dobhoo3

B"Taste bhihealth bhi

C"s3a magichi aur

A B C

'4 54 ,%

HO ( )*53

Ha - )*53

P. ( )*54

16


17/29



0.% 0.& p (as decimal)

%/100 &/100 p (as fraction)

%. &.

100 100 n

0.042 std. error

!1.%0 z

.0&"% p!value (one!tailed# lo$er)

0.5%54 confidence interval &5.' lo$er

0."24 confidence interval &5.' upper



5"Do $outhin3 attracti'ead'ertisementma$ helpMaggi toincrease theirsales%

A"1es

B"/o

17


18/29

C"Ma$ be

A B C

$+ 3 '5

HO ( )*$&

Ha - )*$&

P. ( )*$+



0."5 0."8 p (as decimal)

"5/100 "8/100 p (as fraction)

"5. "8.

100 100 n

0.0414 std.error

!0."2 z

.2%45 p!value (one!tailed# lo$er)

0.51confidence interval &5.'lo$er

0.8%4&confidence interval &5.'upper

0.084& marin of error


1#


19/29

"7.D, ;, '* , );*: 0=,)(J

A" 1es

B"/o

A B

$& ,,

HO ( )*&'

Ha - )*&'

P. ( )*$&



0."8 0.81 p (as decimal)

"8/100 81/100 p (as fraction)

"8. 81.

100 100 n

0.0%&2 std.error

!0." z

.2222 p!value (one!tailed# lo$er)

0.&88confidence interval &5.'lo$er

0.812confidence interval &5.'upper

0.0812 marin of error


1


20/29

+,Do 'ou &no. t!e p%ie o/ # M#$$i noodle p#& 0

A" 1es

B"/o

A B$+ ,+

HO ( )*&)

Ha - )*&)

P. ( )*$+



0."5 0.8 p (as decimal)

"5/100 80/100 p (as fraction)

"5. 80.

100 100 n

0.04 std.error

!1.25 z

.105 p!value (one!tailed# lo$er)

2!


21/29

0.51confidence interval &5.'lo$er

0.8%4&confidence interval &5.'upper

0.084& marin of error


+1Do 'ou t!in& p%ies o/ M#$$i noodle #%e #//o%d#2le0

A"1es

B"/o

A B5$ 44

HO ( )*$4

Ha - )*$4

P. ( )*5$



0." 0."% p (as decimal)

21


22/29

"/100 "%/100 p (as fraction)

". "%.

100 100 n

0.0444 std.error

!1.%5 z

.088% p!value (one!tailed# lo$er)

0.5""8confidence interval &5.'lo$er

0."22confidence interval &5.'upper



67"#ho decides .hich brand o* noodles to bu$ in$our household%

A"Children

B"&ouse.i*e

C"Parents

A B C

5& 5 ,5

HO ( )*$'

Ha - )*$'

22


23/29

P. ( )*5&



0.8 0."1 p (as decimal)

8/100 "1/100 p (as fraction)8. "1.

100 100 n

0.0454 std. error

!0. z

.254% p!value (one!tailed# lo$er)

0.588 confidence interval &5.' lo$er

0.""14 confidence interval &5.' upper



CONCLUSION:

An#l'sis T!eme Input /o% St%#te$' Ation "l#n

P)'* 08 T0(* 0)* &* /,(

'/+,)0 0,)( 0( +*,+*@(

8'(+,(0* ',/* '( (,:;

8*)*0('

D,@ ,/+),/'(* , *'&*) ,

&*/

L0& di//e%ent si3es o/ p#&ets '

0 =0)'0( ' /0'; (-)0

0)*0( ,) &,(* :&, 0, 0,)8

&'& +)'*( , &'*.

C,(/*)( &'&; +)**) >0';

08 *0(; 0=0'0'';

E()* >0'; (080)8( 0)*

/* 08 ')*0(* 0=0'0'';

I)*0(* '*'=*( , **+ &* (0*(

+*,+* /,'=0*8. H'&*) )08*

/0)' , ')*0(* ='(''';

T0(* '( &* ('*-/,( '/+,)0 C,'* +),/,' 8'*)** L0& %TL 0'=''*(. T0)*

23


24/29

8*'8' 0,) ' )08

+)**)**(

' 0(* (&,,( 08 ,**( 08 0**)'0(

, 8*=*,+ &* 0(* , ,(/*)(

A88'', , *: 0=,)( E()* &* 088'', , *:

0=,)( , )*0' ,(/*)(

'*)*( ' &* +),8

K**+ )0 , 0(* +)**)**( ,

,(/*)(. C,/* + :'& 8'*)*

('?*( , +0( ' =0)'0( '*

C&0+00 (+'; T&0' 0=,)(

M*9'0 0=,)( *.

H*0& 08 &;'** N*=*) ,/+),/'(* , &*0&

(080)8(

C,'* '=*(' ' *&,,; 08

/0'0' &* >0';

C,=*'** '( &* *; O*) *0('*) 08 /,)*

,=*'* (,',(

C,=*'* p#&ets4 /#mil' si3e

p#&s

C,*+( 0)* *0('; )*+'0' '

&* '8();

C,'* +),/,' 8'*)**

' T0(* 08 "0';

%TL 0'=''*( (& 0( +),/,',0

0/+0'( 0 '('',@( #/ete%i#s

08 0**( 0 * (*8 ,) &*(*

RECOMMEND TIONS

$),/ ,) 800 00;('( 08 '*)+)*0',( ' '( ,8*8 &0 &* ))* /0)*' 08 +),/,',0

()0*'*( , M0' '( , **'=* 08 8,*( , +0; 0; ),* ' &* )08 '/0* 08 ' &* /0)* (&0)* 0(

,/+0)* , K,)).A*) &* ,8*8 (8; ,,:' )*,//*80',( ,8 * ('*8 ,) M0' %)08.

• P),8 '* *9*(', :'& =0)'0( ,) =0)'*8 /0)*(.

• T, 0' /09'// *=*)0* ' *)/( , +),' &* ,/+0; (&,8 +0; */+&0('( , **0*)(.

A8=*)'(' '( &* *; , (*((. T0)*' &*(* (*/*( :' , ,; *&0* &* ,/+0;(

+),' /0)'( 0(, ' :' *=*)0* &* )08 '/0* , M0'.

• I,=0', ' P),8 +00' 08 +)'' , M0' N,,8*( &),& '=*(/* ' /0)*

)*(*0)&.

• L0&' &*0& 0:0)**(( 0/+0'( +'(& &*0& ',)/0', (+,(,) &*0& 0/+( *. ,

*80* &* (,/*)( 0, **'( , &*0&; 08 &;'*' ,,8(.

• T, 0' /,)* /0)* (&0)* 08 )08 '/0* M0' 0(, (&,8 */+&0('?* , **'=* /0)*'

08 +),/,', ()0*'*( , +),8( ,&*) &0 '(0 ,,8*( '* M0' *( *&+( (,+(

*.

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26/29

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PPENDICES

!!e%&re ' (&esti!!aire

Th/k 3,1 2,r tki/+ the time t, c,m6*ete thi- -1r7e3

Thi- -1r7e3 -h,1*0 ,/*3 tke 5,1t @ mi/1te- ,2 3,1r time. Y,1r /-4er- 4i** 5e c,m6*ete*3 c,/2i0e/ti*

P*e-e tick C +i/-t the m,-t 66r,6rite /-4er.

27

Which brand of instant noodles you purchase the most?

a. Shan Shoop

b. Knorr

c. Maggi

d. Other


28/29

5" Do $ou thin3 attracti'e ad'ertisement ma$ help Maggi to increase

their sales% 81es9/o9Ma$ be)

$" Do $ou li3e to tr$ ne. a'ours% 81es9/o)

2#

#h$ do $ou purchase this brand%

a* Ta1te

b* Healt6

c* Price

d* A7ailability

e* Di7er1e Ran!e

f* 8rand Ima!e

!* If Ot6er9 plea1e 1pecify

#hat Factors dri'e $ou most to.ards $our choice%a* 0on7enience

b* Hy!iene

c* Ta1te

d* ;ality

e* No idea

%" &a'e u e'er tried Maggi instant noodles%

Ye1

No

Do $ou 3no. Maggi4s slogan%

a*


29/29

Do $ou thin3 prices o* Maggi noodles are a;ordable% #h$%#h$ not%

#ho decides .hich brand o* noodles to bu$ in $our household%

a* 06ildren

b* Parent1

c* Ho1e>ife

Documents

Term Report II