Ten Ways to Be Successful - AMTA · PDF fileSMART Marketing Felicia Brown ~ Business & Marketing Coach With Social Media. My Background ... Other business pages (yoga, gyms,

SMART Marketing

Felicia Brown ~ Business & Marketing Coach

With Social Media

My Background

Licensed Massage TherapistHave owned 2 day spasMT Instructor since 1998Opened Spalutions in 2005Certified Guerrilla Marketing CoachArticles in Skin Inc, Dermascope, MTJ, Massage & Bodywork, Massage Magazine, and othersNCBTMB Approved Provider

Introduction

My Definition of Marketing

Anything that touches the client and makes them want to do business (or not) with you or your company.

Got Massage?

Copyright © 2011 Spalutions!

Lesson 1: The Definition of Marketing

What’s Social Media Marketing?

Marketing on the web that focuses on providing information, education, interaction and entertainment as well as choice.



What Makes SM Special?

It creates a two-way orgroup conversation and builds relationshipsbetween parties.



Other Definitions…A medium that extends business goals/connects you with clients, prospects and colleagues alikeA forum where consumers and businesses actively connect with each other and share informationAn extension of traditional word of mouth advertisingA natural, powerful, and collaborative, online discussion that helps educate, inform, entertain, or engage the participants through the things the collective has heard, seen, learned or experienced



Traditional vs. “Inbound” Marketing

VS


Lesson 2: Creating a Conversation Using Social Media

Create Content & Conversation



Build Rapport & Relationships


Some Social Media Facts

65% of online adults use social media**53% of US internet users read blogs. * (64% by 2014)89% of US companies use social media for recruiting***

Gathered from eMarketer.com*Pew Research ** and Banking.com*** - August 2011



Class Poll…

How many of you keep up with the AMTA and other CE classes/events/info through social media sites or connections?



Why We’re Here!

“Social media is just a buzzword until you come up with a plan.”

– Unknown


Lesson 3: Why Are You Being Social? Using Social Media to

Reach Your Business Goals

Start with an AssessmentWhat is the current state of your practice?

How many clients are you seeing per day/week month?How much income/revenue are you generating?

What changes would you like to see in revenue/# of clients/sessions in the next three to six months? What would these results allow you to do in your life and your business?What might prevent you from getting these results?What actions or changes can help you get these results?


Lesson 3:Why Are You Being Social? Using Social Media to


Time to Share!




WHY are you being social?

Have a specific goal or set of goals for your social media activities so that your time online is purposeful and productive





Sample SM & Business Goals

Stay in touch with clientsIncrease marketing reachMeet new clientsIncrease revenueEducate people about what you doBe known as expert/authority



WHO Do You Want to Reach?

Who is my audience?

Where can I find them?

What problems do they have?

How/why my services/products help?


Lesson 4: Assessing Who Is Your Audience

Sample Audience

Athletes who live in Greensboro, NCWhere they are

Other business pages (yoga, gyms, etc)Activities clubs/groupsDiscussion forumsEvents



Audience Continued

Common problems/needsImprove performance/ROMInjury recovery/pain mgtReward for training

How/why I can help17 years experience with deep tissueMy story as athleteClient testimonials



WHAT Do You Want to Say?

What message(s) are you trying to communicate with your audience? How do you want your business to be perceived by your fans and friends?


Lesson 5: Communicating Your Message to Your Audience.

Sample Messages/Brand

Experienced, effective MT with loyal regular clienteleLooking for clients who want to add massage to their wellness lifestyleNice, friendly, personable professional that clients feel at ease with


Quick Social Media Review


Class Poll…

Do you think your social media actions and activities help you reach your target audience(s) or SM goals?



Questions???



Why you need to Get Social!


Lesson 6: Get the Word Out! Using Facebook to increase

communication and improve business relations

Reason #1

Using social media increases your communication and improves your relationships with clients and prospects


Lesson 6: Get the Word Out! Using Facebook to increase communication and improve business relations

Example: www.facebook.com

“Facebook helps you connect and share with the people in your life.”



Using FB for Your Practice

Begin with personal profileCreate a Business PageInvite friends and clientsto connect

Make regular postsShare links, photos, specials,



Begin with Current Clients

Invite them to become your friend, become a fan or group memberSearch for them on FB –add a personal message Thank for becoming a friend, fan or group member



Get the Word Out

Email/Newsletters WebsiteSocial Media SitesSigns and FlyersPromotional Materials/Items



Add Tools That Allow Action



Reason #2

Using social media broadens your reach. The more people you know, the more people you can reach through them.


Lesson 7: LinkedIn and Blogging for a Successful PracticeTopic 1. LinkedIN

Example: www.linkedin.com

Linked In is a website for professional social networking with over 120 million members (20 million users in EU) & more than 1 million business pages



LinkedIn for Your Practice

Create a profile with links to your practice & blogCreate company pageJoin industry groups to learn, educate, & connect Ask for introductions to people you want to meet



Benefits of Linked In for MTs

Recommendations of your work by clientsFinding a jobEducation and connections in groupsLarger network



Reason #3

Using social media helps you establish yourself as an expert or resource in your area/field


Lesson 7: LinkedIn and Blogging for a Successful PracticeTopic 2. Blogging

Example: www.yourblog.com

A blog is one of easiest and most effective social media tools you can use.

Blogs provides a way for people to learn about you, your business and area of expertise.



Blogging for Your Business

Profile self/employeesOffer a Q&A forum about the Massage ExperienceDescribe your servicesShare benefits of productsAdd tips for at home care



3 Rules for Blogging

Share relevant informationLeave out the jargonShort, sweet & scan-able!



My Blogs

Spalutions Blog – Business Solutions for Spa and Massage Professionals

http://blog.spalutions.com

Spa Clientele – Free Marketing Tips Bloghttp://blog.spaclientele.com

www.MassageMag.com – Ask Felicia



http://blog.spalutions.com/

http://blog.spaclientele.com/

http://www.massagemag.com/

Reason #4

Using social media helps you track customer reviews and what is being said about your business


Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals

Example: www.Yelp.com

Online reviews are usually from real customers and alert you to things you need to improve or applaud in your company.



Using Yelp for Your Practice

Create company profileAsk clients to post positive (but honest) reviewsShare reviews on websiteMonitor regularly



Review Site Facts

55% of consumers expect a response the same day to an online complaint –yet only 29% receive one 43% of consumers say that companies should use social media to solve customers’ problems

Source – Useful Social Media July 2011



Reason #5

Using social media brings a sense of fun into the workplace!



Example: www.youtube.com

Provides video content uploaded by membersA Top 10 website100 million videos watched each dayEducational, fun, effective



YouTube could be good for you!

A study by a Canadian university found that watching videos causing laughter & happiness improved problem solving skills in the viewers



Using YouTube for Massage

Share links with your clientsVideo tour of officeDemos of servicesStaff training aid



Reason #6

Using social media helps drive traffic to your websiteand business.



Example: www.twitter.com

Twitter asks one question, "What's happening?“Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web.



What’s happening?



Using Twitter For Business

Announce new servicesPublicize specialsPromote eventsShare testimonialsAsk for feedback



Interesting Fact

58% of Twitter users who have tweeted about a bad experience have never received a response from the offending company



Reason #7

The biggest reasons to use social media are to get more clients, increase sales AND improve your income and bottom line!



Group Discussion…

What social media activity or tool has best helped your business or practice?

What has been the least effective?


Lesson 9:The Golden Rules of Social Marketing

What Social Media to UseMostTherapists Use A Variety


Lesson

9:The

Golden

Rule


Consider Tools & Actions

Look at tools/actions through your goals and audience to determine the best strategies for your planEvaluate through your own strengths and preferences



Exercise

Take 3 minutes on Social Media Tasks and Tools list.

Check the tasks you do/want to doCircle the tasks you want to exploreCross off the tasks you do not want to do



Security and Boundaries

Know your company policiesDetermine the conversationDefine what you want seen, done and written on your pages, profiles and groupsKnow who gets access to what



Relevant & Relationship Driven

Be aware of people’s interestsPost thoughtful comments and information of interestDon’t over-update your statusAsk questions and encourage dialogue with members/friends



Golden Rules of Social Media

Participation = SuccessWhen in doubt, leave it out!



Questions???



Expert Insight…

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”

– Matt Goulart



Need help after the class?

Instant coaching at the conference -$20 for 20 minutes – sign up outsideGroup Marketing Coaching – most popular coaching option ever!Social Media Coaching Program –focuses just on Social MediaVisit me at Booth 411 for more info


Interested in Learning More?

Spalutions Contact Info

www.Spalutions.comwww.SmartSpaMarketing.comFelicia@spalutions.com336.508.0790 Direct523 State StreetGreensboro, NC 27405


Interested in Learning More?

http://www.spalutions.com/

http://www.smartspamarketing.com/

mailto:[email protected]

www.amtamassage.org

Documents

Ten Ways to Be Successful - AMTA · PDF fileSMART Marketing Felicia Brown ~ Business & Marketing Coach With Social Media. My Background ... Other business pages (yoga, gyms,