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AMTA 2013 Massage Therapy Profession Research Report AMTA Executive Director Shelly Johnson. Let’s talk about this industry intelligence and what you’re seeing in your school. Attracting Students. Massage school success is determined by: Economy Business environment - PowerPoint PPT Presentation
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AMTA 2013 Massage Therapy Profession Research Report
AMTA Executive Director Shelly Johnson
Let’s talk about this industry intelligence and what you’re seeing in your school.
Massage school success is determined by:
• Economy• Business environment• Consumer demand for massage
therapy• Ability to adapt to change
Attracting Students
Discussion Question:
What are you doing to attract students to your program?
Attracting Students
• Average student is now 31• 54% of students are 30 or younger• 20% of students are 20-25
Supporting Younger Students
19% of massage therapy students don’t finish
Supporting Younger Students
Discussion Question:
What is your school doing to help younger students succeed in school?
Supporting Younger Students
• 14% of schools said finding qualified teachers was a challenge
• 26% said they had trouble hiring instructors
Teacher Retention
46% of schools provided instructor benefits, compared to 53% last year
Schools that provided benefits increased them:
• 88% provided medical insurance compared to 86% last year• 86% provided retirement services compared to 76% last year• 79%provided dental insurance compared to 76% last year• 69% provided life insurance compared to 56% last year
Teacher Retention
Discussion Question:
What is your school doing to provide benefits to recruit and retain
qualified instructors?
Teacher Retention
• Schools reported increasing business course offerings
• 91% of schools now offer job placement service for grads
Business Skills for Success
Discussion Question:
What greater business skills, if any, are needed to help recent grads succeed?
Business Skills for Success
Thanks for being a part of our AMTA Schools Summit dialogue!
Download a copy of this report at amtamassage.org/schools