Telling the story of EU regional policy

Tony Lockett, European Commission

EU invests in areas that matter to people

EU funding: vital for public investment

People know about EU investments

Europe provides financial support to regions and cities. Have you heard about any EU co-financed projects to improve the area where you live? (Flash Eurobarometer 423, September 2015)

Perceptions are positive

Put people at the centre of your story

Make something happen

Use words that people understand

Use images to tell a story

Photo competition, Lithuania10 years in the EU - before and after

Use data to tell a story

Choose the right channels

Let people see it for themselves

Encourage beneficiaries to tell their stories

Politicians are storytellers too!

www.ec.europa.eu/inforegio

www.twitter.com/@EU_Regional

DG REGIO collaborative platformwww.yammer.com/regionetwork

www.flickr.com/euregional

www.facebook.com/EuropeanCommission

www.linkedin.com/company/1809

plus.google.com/+EuropeanCommission

Sign up for our 'REGIOFLASH'www.inforegiodoc.eu

https://www.youtube.com/user/RegioNetworkhttp://www.pinterest.com/eucommission/

eu-funding-in-your-region/ (All EU funds)

You can find our stories here!

http://www.pinterest.com/eucommission/eumyregion-photo-contest/ (ESIF funds)