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Telling the Rotary Story
Practical Publicity
for every
Rotarian and Rotaractor
Is it time
to hit the
“Refresh Rotary” button?
Your Story Matters
SnapShot Guides
Quality results for non-experts
A red-hot way to quickly get publicity DONE
www.rotaryoceania.zone / For Rotarians / Publicity ResourcesSnapShot
Guides
Creating a
Story
Gathering the
information
Writing the Story
Attention Grabbing Title
Summary para with hook
Explanation of topic
SummarySnapShot
Guides
The Visual Story
• Use highest setting
• Get up close
• Faces not backsides
• Action better than passive
SnapShotGuides
Good back ground
Correct branding
Peoples faces
Close up
Action present
Relevant props
Posed for control
Good lighting
Hi Res (6Mb)
Use in:Media – local & St JohnWebsitesFacebook pagesNewsletters
ONE Story = GLOBAL Audience Potential
Story is written
Placed onto HomePage
Added to Social Media
Loaded to Website Stories
function
Added to club Bulletin
District & Rotary Oceania MediaWebsites, Social Media & Newsletters
Beneficaries
Local Newspaper
Sponsors/Supporters
Innumerable others
One story can be used numerous times
Tell the story of your club It pays dividends
All members know login
Correct branding
Eye catching picture carousel
Link to club Facebook
Link to club Bulletin
Club contact details
Up-to-date stories
Other not visible:- Events, speakers and
duties- Explains value of
becoming involved inRotary
Main menu and other website pages are personalised to club
SnapShotGuides
Rotary provides women with the
opportunity to extraordinary things.
"The best thing about being a part of
Rotary is the amazing people I have met
and being involved in the Global Grant
Nepal Project"
Read Clare's story at https://www.rotaryoceania.zone/Stories/women-in-rotary-clare-
mccall
#womeninrotarynzpacific
Correct branding
Attractive header
Correct contact details
Stories
Duties, speakers, event andother notices)
Sent to all members - can track who reads
‘Other’ subscribers lists canbe created
Like website, not all contentdone by one person
SnapShotGuides
SnapShotGuides
Correct branding
Attractive header
Correct contact details
Regular posts (3+/week)
Link to this from website ++
‘Like’ your club page
Club page to ‘Like’:- Rotary Oceania Fb- District Fb
- Other sites you maywant to share posts from
(and them to share yourposts)
SnapShotGuides
Some Enhancements
Add value through
new ways of presenting
the same material
www.rotary.orgBrand Center / Logos
The Colours of Rotary
A B CD
www.rotary.orgBrand Center / Create Your Own
SnapShotGuides
Display assets relevant top the event and audienceBanners - Rotary clothing - projected visuals - handouts
Your Support Networkso use it extensively!
District
Committee
Fellow members
RI
(Brand Center)
Rotary Oceania
(Web)
Club
Officers
PresidentClub
ServicePR
CommitteeProject
Committe
Find any Rotarian inwww.rotaryoceania.zone
Find individuals
Find whole club lists
Find District and Clubpositions (who’s who)
Claire MatthewsPahiatua Rotary