Telling Stories with VideoSession for LINGOs staff

Erica RothmanNightlight Productions

Introductions

Purpose of this session

1. Help LINGOs start thinking about our stories to tell with video– Id needs, knowledge, gaps, start thinking

strategically, prepared to meet deliverables2. Next step in preparing for a multi-session

virtual classroom workshop on video for storytelling for our members– Gain confidence in use of Elluminate for Erica– Get content and approach for workshop

Primary Audiences for LINGOs video are:Use text tools to write on whiteboard

Mark 3 PRIORITY Audiences with a dot:

The right technology for the project

Review of Flip cameras

http://www.camcorderinfo.com/content/Panasonic-HM-TA1-Camcorder-Review-37913/Audio-amp-Other-Features.htm

Audio recorder to recommendhttp://www.zoom.co.jp/english/products/h4n/index.php

http://www.soundslides.com/example: http://weshallnotbemoved.net/stories/marshall-cooper/

video to watch http://mutinycompany.com/spec/idiot.mov

What does it mean to make a video?

• 3 stages+• Pre-Production• Production• Post Production

• Distribution..

The Art of cost-effective video story telling

• Steps to containing costs of video production (and post-production)

• Plan for long shelf-life• Leverage footage for multiple uses• Audience, Audience, Audience• The Elephant Traps – Poor Planning

LINGOs Strategy for use of video

• why use it? Why not?• Rationale of more low quality videos vs

fewer high quality?• How much (time, effort, money) needs to

be invested to make it EFFECTIVE?– Have seen lots of poor video, bad light, background,

poor audio, too long…

• Distribution Channel: benefits/limitations of YouTube vs Vimeo vs other?

Strategic Use of Video

Ready, Fire, Aim!

Next 60 days for LINGOs• What things can we/should we try and see

what works for us? • What Lessons do we need to learn?• What info do we need?

• Identify audience(s) • Identify message(s)/story(ies)• Try Soundslide• Identify photos to get• Audio recorder

Resources

• http://www.studiodaily.com/blog/?p=568• http://www.independent-magazine.org/• http://www.der.org/• http://documentarystartshere.blogspot.com/

http://www.innovativeinteractivity.com/2010/06/21/multimedia-gear-kits/

•Specs for low-bandwidth audiences vs HQ higher bandwidth: Small screen resolution vs larger, •How much extra work/investment to get video in multiple formats for use in eLearning, on website, in reports, in ppts, etc•Video in eLearning: streaming vs downloading•Standard template/checklists for stories we want to tell different angles? (Project Mgmt (PM), Global Giveback, Commercial Partners helping, member impact).