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iAPPS Social Step by Step Guide to Create Facebook Pages,

Twitter accounts, and LinkedIn Accounts

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Table of Contents

Inroduction .................................................................................................... 2 Creating a Facebook Business Page ........................................................... 2 Creating a Twitter Account ........................................................................... 8 Creating a LinkedIn Account ...................................................................... 14

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Introduction iAPPS Social ensures you get the most of out of social media. To get your social media marketing started, we have created this step by step guide for creating a Facebook Business Page, a Twitter account, and a LinkedIn Business Page. Creating a Facebook Business Page

1. Log-in to your Facebook account

2. Click on the arrow in the top right hand corner to access your account

drop down menu.

3. Click “Create Page”

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4. Select “Local Business or Place”

5. Fill in the information for your business

a. Category

i. Doctor OR Health/Medical/Pharmacy are the two medical

related categories

b. Business Place or Name

i. Use the name of your practice as the name of your business

page

c. Address

d. City/State

e. Zip Code

f. Phone

6. Click “Get Started” to continue to the next screen and fill in more

information about your business

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a. Add categories that apply to your business

i. Adding categories to your page helps with your SEO ranking

ii. The field uses type-ahead so type the terms that apply to

your business to see what is available

1. EX: Pediatric Dentists can add both “pediatric” and

“dentist” as categories

b. Add a short description of your business (155 character limit)

i. Make sure to include important keywords that apply to your

business in the description

1. EX: Industry, Company name, Full name, Services,

Location

ii. There will be an opportunity to write a longer description of

your business in another section

c. Add the link to your website

d. Select “yes’ for the question “Is XXXXX a real establishment,

business, or venue?

e. Answer the additional question “Will XXXXX be the authorized and

official representation of this establishment, business, or venue on

Facebook?

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i. If you answer “no” you will need to search for the official

page that you want to connect your new Facebook page to

7. Add a profile image to your page

a. The image must be a 180x180 pixels in size at a minimum

b. Using an image of your logo or a headshot is recommended for the

profile picture

c. Two image source options

i. Upload an image from your computer

ii. Import an image from your website

8. Click “Next” once you have selected your image

9. Click “Add to Favorites” to easily access your page from your Favorites

bar on Facebook

10. Add a cover photo for your page

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a. Image requirements

i. 399x150 pixels (minimum)

ii. 851x315 pixels (optimal)

b. Two image source options

i. Upload an image from your computer

ii. Select an image from your Facebook Photos

c. Image recommendation

i. Use a photo of you and your staff to add a personal touch to

your business page

11. To add more information about your business to your Facebook page click

on “About” and then click “Page Info”

a. Update your “Facebook Web Address” to match the name of your

business page as much as possible

b. Add “Hours” so that people who visit your business page will know

your hours of operation

c. Add a “Long Description” about your business

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i. Here you have the opportunity to provide more information

than was provided in your short description, such as your

company philosophy

ii. Make sure to include your Industry, Company name, Full

name, Services, Location

d. Add an “Email” if there is a particular email address that you would

like people to contact with questions that they have.

12. To allow other people to manage your page click on “Settings” and select

“Page Roles”

a. Type the email address that the person you want to add as an

administrator uses to log-in to Facebook

b. Determine the “role” that you would like the user to have

c. Click “Save” to send the user the official invitation to help manage

your business page

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Creating a Twitter Account

1. Go to www.twitter.com/signup

2. Type in your “Full Name”

a. This is name that will be displayed alongside your “@” handle

b. Maximum of 20 characters allowed

c. If you are creating a Twitter account for your entire practice it is

recommended that you use the name of your practice as the “Full

Name”

3. Enter your “Email Address”

a. This email address will be used to log-in to your Twitter account as

well as receive notifications from Twitter

b. If you are creating a Twitter account for your entire practice it is

recommended that you use a general company email address

4. Click “Sign-up”

5. Enter your password

6. Choose your Twitter handle

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a. Maximum characters allowed = 15

b. Handle Creation Tips

i. The shorter the handle the better

ii. Make your handle simple but not generic

c. If the handle is already taken a red “X” will appear to let you know

7. Click “Next”

8. Read the text and then click “Let’s Go”

9. Click “Next”

10. Select the categories that interest you and your practice and click

“Continue”

a. These categories will be used to suggest Twitter accounts to follow

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11. Deselect any Twitter account you do not want to follow and then click

“Continue

12. Customize your profile by adding a photo

a. The recommended image size is 400x400 pixels

b. This is the image all users will see when searching for your account

on Twitter

i. Using an image of your logo or a headshot is recommended

for the profile photo

13. Click “Continue”

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14. Use your email contacts to find other Twitter accounts you may be

interested in following OR click “Skip this step” to continue

15. Once your Twitter account is created make sure to confirm your account

a. Check the email address you used to create the account for the

“Confirmation” email.

16. Continue to edit your Twitter account by clicking on your “Full Name”

17. Then click “Edit Profile” on the right hand side

18. Click on “Add a header photo” to add a large image to your profile

a. Recommended image size is 1,500x1,500 pixels

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b. Use a photo of you and your staff to add a personal touch to your

Twitter account

19. Add your bio

a. Maximum of 160 characters

b. Include information about your business and add a personal touch

20. Add your location

a. Maximum of 30 characters

b. Make sure to include your city, state, and zip code

21. Add your website

22. To edit your time zone click on the profile photo in the top right hand

corner and then clicking “settings

23. Under the “Account” tab edit your time zone settings

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Creating a LinkedIn Account

1. Go to www.linkedin.com

2. Fill in the information under “Get started – it’s free”

a. First name

b. Last name

c. Email address

d. Password

3. Click “Join now”

4. Fill in the information requested in the next screen

a. Country

b. Zip Code

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c. “I am currently”

d. Job title

e. Company

f. Industry

5. Click “Create my profile”

6. Add your email address on the next screen

a. You will use the email address to login to your LinkedIn account as

well as confirm your account

7. An email confirmation will be sent to the address you used in the previous

step

8. Check your email for the confirmation and then click “Confirm Email

Address”

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9. Once you confirm your email address you will be asked to connect with

people you may know

a. It is important to connect with other LinkedIn users since this is the

way you build your audience

10. Once you have selected the other people you would like to connect with

click “Add connections”

a. If you do not want to connect with anyone, click “Skip this step”

11. Next you will be asked if you want to get LinkedIn on other devices of

yours

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12.

a. This step is optional

i. To get the app on other devices add your phone number and

click “Get the App”

ii. If you do not want to get the app click “Skip”

13. On the next screen you have can select the type of LinkedIn account that

you would like to set-up

a. There are two options

i. Basic account (Free)

1. Recommended

ii. Premium account (Plans start at $24.95)

14. Once you have selected the type of account you would like you will be

taken to the next screen where you can start to add details to your profile.

You will be asked a series of questions that will appear in a random order.

See below for potential questions.

a. Select the month and year you started working at your current

position and then click “Save’

b. List other jobs that you have held over time

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i. List as many positions as you would like by clicking “next”

after each one.

ii. Click “No more positions” once you are done

c. Next, add your skills to your profile

i. List as many skills as you would like (limit of 50)

ii. Use the type ahead feature to see what skills are pre-listed

iii. Type in your own skills even if they aren’t pre-listed

d. Once you are done adding your skills click “Save” to go to the next

screen

e. At the next screen enter your educational background

i. List as many schools as you would like by clicking “save”

after each one.

f. Once you are done adding your skills click “I have listed all my

schools” to go to the next screen

g. The next screen asks you if you know any other languages besides

English

i. Click “yes” or “no”

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1. If you click yes you will be asked to list the languages

you know

2. Type a language into the field and click ‘Save’ to

move on to the next screen OR click ‘Add another

language” to continue adding more languages

15. After selecting your languages you will be asked to upload your profile

image

16. Select an image from your computer to upload

a. The image file cannot exceed 4mb

17. Click upload to move to the next step

18. Once you upload your image you have the ability to adjust the zoom and

rotate the picture

19. Once you are happy with your image click ‘Add to Profile”

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20. On the next screen you can add your volunteer experiences

a. Add your role and the organization name

21. Click “save” and then select the cause that you were volunteering for

22. Click “save”

23. On the next screen enter the date range that you were volunteering with

that organization

a. If you are still volunteering for the organization, select the month

and year you started and check the box for “I currently volunteer

here”

24. Click “Save”

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25. Next, describe the work you did at the organization

a. This description is optional

i. Click “Skip” or “Does not apply” to continue without adding a

description

26. After the last screen you are finished setting up your LinkedIn profile

LinkedIn Company Page

1. Go to “Interests” and click on “Companies”

2. On the middle right click ”Create a Company Page”

3. Enter your Company Name and Company email address

a. Use your personal company email address

4. Click continue and enter your company information

a. If the work email address you provide is an unconfirmed email

address on your LinkedIn account, a message will be sent to that

address. Follow the instructions in the message to confirm your

email address, and then use the instructions above to add the

Company Page.

b. A red error message may appear if you have problems adding a

Company Page.

c. A preview of your Company Page is not available. When you

publish the page, it is live on our website. Note: To publish your Company Page you must include a company description (250-2000

characters including spaces), and company website URL.